Improve your A/B testing with Zia suggestions
Dear customers,
We're thrilled to announce a suite of enhancements to our webform A/B testing feature in Zoho CRM, brought to you by Zia, designed to make your testing process more intuitive, efficient, and results-driven.
The enhancements will help the users by providing the following Zia suggestions in A/B testing:
- A/B testing suggestions for low-performing webforms.
- Variant suggestions for webform A/B testing.
- Suggestions on traffic allocation for webforms.
- Suggestions to extend the test duration.
- Informed launch of variants and conversion rate comparison.
- Dynamic traffic allocation.
- Statistical significance and confidence scoring.
Webforms are an integral part of Zoho CRM. They are the gateways to customer data, bridging the gap between your prospects and your offerings. Optimizing webforms can significantly improve user experience and engagement, thereby increasing conversion rates.
One of the most powerful tools for optimizing webforms is A/B testing. This allows you to test two versions of your webform simultaneously to see which one performs better. The aim is to make data-driven decisions that can improve engagement, conversion rates, and ultimately, your bottom line.
So, without further ado, let's quickly look into the enhancements we've made.
Zia suggests A/B testing on low-performing webforms
Our newly enhanced Zoho CRM now features a comprehensive, intelligent system that proactively suggests A/B testing for low-performing webforms. With the help of Zia, the system meticulously evaluates your webforms based on their conversion rates and field-filled rates, and determines if they are low-performing webforms. If these metrics fall below set thresholds–such as a low conversion rate or a field-filled rate less than the 10th percentile–Zia will recommend conducting an A/B test for these forms.
Zia-suggested variants for webform A/B testing
As you initiate your A/B test setup, Zoho CRM now steps in with insightful, analytics-based recommendations to enhance your form's conversion rate.
The system studies your existing webforms, identifying fields with low filled rates, and those left empty. Subsequently, it suggests strategic changes, such as reordering or removing certain fields, to optimize your webforms for maximum user engagement and completion rates.
Suggestions on traffic allocation for webforms
The A/B testing feature now comes with an intelligent approach to traffic allocation. If a specific webform variant is underperforming, the system will suggest a traffic reallocation. This ensures the bulk of your audience is exposed to the more effective forms, amplifying your chances of conversion.
Moreover, if a variant leads to a disappointing conversion rate, Zoho CRM will recommend a traffic split, reducing exposure to the underperforming form. You also have the option to divert traffic from a poorly performing form to a better-performing one.
Zia suggestions to extend the test duration
Zia will now suggest an extension to the test duration when the initial test does not generate enough data to declare a winner conclusively.
The suggestion to extend the test duration is made based on the number of visitors who interacted with the webform during the initial testing period. Thus, the extended test duration would allow a more comprehensive data collection.
Informed launch of variants and conversion rate comparison
When launching a variant, it's essential to make a decision based on comprehensive data. If the original form outside of the A/B test performs better in terms of conversion rate compared to the winning variant, Zoho CRM will proactively alert you. This ensures you are fully informed about the relative performance of all forms before launching a variant. Given these insights, you have the opportunity to extend the A/B testing duration to achieve more accurate results if necessary.
Dynamic traffic allocation by Zia
We've introduced an innovative dynamic traffic allocation feature for webform variants, taking a major step towards marketing optimization.
If the user is not sure about allocating the traffic to the right webform, they can use dynamic allocation where the traffic is initially split equally across all the forms. Gradually, based on the forms' performances, traffic allocation will be dynamically adjusted so the high-performing forms get more traffic, avoiding unwanted traffic from the low-performing forms.
Statistical significance and confidence scoring
To provide you with a robust and reliable understanding of your A/B testing results, we will now provide a confidence score for the declared winner. This score is based on the statistical significance of the test, ensuring you can make informed decisions with confidence.
Points to be noted
There are two circumstances under which we will not recommend extending the A/B test duration:
- If a clear winner has been determined with a high degree of certainty (a confidence score of 95% or above).
- If extending the testing period exceeds the maximum limit of 90 days, it won't be suggested, even if the test has only been running for 60 days and would need 40 more days to complete.
- The adaptive traffic reallocation and split suggestions will be offered only when the system has enough data to make reliable determinations.
That's all on the enhancements. Please give us your feedback and suggestions on these changes.
Resources: Webform A/B Testing | Zoho CRM Help
Thanks!
SohelP.S. These enhancements are currently available for all users across all DCs.
Access your files securely from anywhere
Centralize Knowledge. Transform Learning.
All-in-one knowledge management and training platform for your employees and customers.
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Nizamuddin Sohel SK
Sticky Posts
Good news! Calendar in Zoho CRM gets a face lift
Dear Customers, We are delighted to unveil the revamped calendar UI in Zoho CRM. With a complete visual overhaul aligned with CRM for Everyone, the calendar now offers a more intuitive and flexible scheduling experience. What’s new? Distinguish activitiesVoC in Zoho CRM is now data savvy: Explore response drilldown, summary components and participation in CRM criteria
VoC has all the goods when it comes to customer intelligence—which is why we're constantly enhancing it. We recently added the following: A customer drilldown component that shows you the list of prospects and customers behind a chart's attribute ExpandedWrapping up 2025 on a high note: CRM Release Highlights of the year
Dear Customers, 2025 was an eventful year for us at Zoho CRM. We’ve had releases of all sizes and impact, and we are excited to look back, break it down, and rediscover them with you! Before we rewind—we’d like to take a minute and sincerely thank youPresenting ABM for Zoho CRM: Expand and retain your customers with precision
Picture this scenario: You're a growing SaaS company ready to launch a powerful business suite, and are looking to gain traction and momentum. But as a business with a tight budget, you know acquiring new customers is slow, expensive, and often deliversCreate and populate a record in an instant: Introducing zero-shot field prompting to Zia's ICR
A couple of months ago, we upgraded our in-house AI image detection and validation tool, Zia Vision, with intelligent character recognition (ICR). By training Zia with sample images, you could create and enrich CRM records with data extracted from standard
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Require ticket resolution
Hi Zoho team, Is there a way to require resolution even if an agent did not use a blueprint? for example, our blueprint has a "resolve" transition but what if agent revoked blueprint and manually set the status of ticket to closed? Is there a way whereTables from ZohoSheets remove images when updated from source
I have a few tables from a ZohoSheet in a ZohoWriter document that will remove the images in the cells when I refresh from the source. The source still has the images in the table when I go to refresh. After updating from the source, as you can see theAPI Pagination Error: 'from' Parameter Limit
Hello, I am encountering an error while paging through the Zoho Desk API results: Status code: 422 - {"errorCode":"UNPROCESSABLE_ENTITY","message":"The value passed for field 'from' exceeds the range of '0-4999'."} Is 5000 the maximum number of recordsHow to go to the next open ticket in the queue when agents closes ticket
Zoho Desk When agent closes a ticket - eg when they choose 'Send and Close" - where is the setting that automatically redirects them to the next open ticket in the queue?CRM verify details pop-up
Was there a UI change recently that involves the Verify Details pop-up when changing the Stage of a Deal to certain things? I can't for the life of me find a workflow or function, blueprint, validation rule, layout rule ect that would randomly make itCustom templates for calendar report
What about being able to design custom templates for the calendar report, as well as for other types of reports? I think more users are waiting for this.Disable payment thank-you emails
Hello, can someone please tell me how to disable sending of the "Payment Thank-You" emails?Maximum tags possible in Contacts Records
I read in some documentation that Zoho allows a total of 200 tags across all records. Is this correct? So is it not possible to have one tag per record for 500 records?Any way to "Pay with Check" or "Refund with Check" for Credit Notes?
When we have a Bill in Zoho Books, we can select the "Pay with Check" option which then allows us to print/cut the check directly out of Zoho Books. When we created a Credit Note and want to refund the customer, is there any way to Refund with Check,CRM Mobile reports
When our engineers finish a job they like to email the customer a job report. This is best done todate as an email template but we can find no way to include an image field from that module. Is there any other options?¿How to integrate Zoho Inventory to Zoho SalesIQ?
Is it possible to integrate Zoho Inventory with SalesIQ? I want to integrate it because I have a bot in Zoobot that uses a ChatGPT assistant. I need it to check the inventory of our items so it can determine whether or not our items are available.When Zoho Tables Beta will be open to EU data center
Hello all, We in EU are looking at you all using and testing and are getting jealous :) When we will be able to get into the beta also? We don't mind testing and playing with beta software. Thank you!Start Form on a different page (i.e., hide form pages)?
I have a Zoho form that uses the `Field Alias - Prefill URL` feature. My goal is to have a pre-filled field that directs the user to a specific starting page in the form. For example: The URL will have a field alias that will auto-populate a field withHow can we disable "My Requests"?
We are not using this functionality in our system at all and our users get confused.PayPal payment received recording problem
Hi, A little while back one of our customers used the PayPal payment option to pay an invoice For some reason though the payment is showing up twice within the Payments section of the invoice! Instead of setting the invoice value to ZERO, it now shows a negative value Anyone else face this problem? I've checked PayPal and there is only 1 payment in reality... A bug? Actonia ps: for anyone from Zoho Customer Service or tech team, its Invoice 785 in our accountserver response: 451.4.7.1
Good day. Some email clients of our domain receive an error about sending and receiving letters. while for the rest everything works fine. access to the mail made by pop protocol. Bless the mistakes: "server response: 451.4.7.1 System error".string(87) "{"code":"INVALID_TOKEN","details":{},"message":"invalid oauth token","status":"error"} " grtting this error
Using access token i am trying to add sales orders through api but it is throwing errors like the above i have mentioned. Please help me for thatHow to mute chat notification sound by default in Zoho SalesIQ?
We’ve recently embedded the Zoho SalesIQ chatbot on our website, and we’ve noticed that notification sounds sometimes play even when the visitor hasn’t interacted with the chat widget yet. We’re trying to understand two things: Why do these sounds occurKanban View for Projects.
At our organization, we describe active projects with various statuses like "In Proofing" or "Printing" or "Mailing". In the Projects view, one can set these project statuses by selecting from the appropriate drop-down. While this works, it's difficult to view and comprehend the progress of all of your projects relative to each other in a table. Creating a Kanban view for projects where I can move them from one status to another allows me to see where each project is in the order of our workflow.How to Hide Article Links in SalesIQ Answer Bot Responses
I have published an article in SalesIQ, and the Answer Bot is fetching the data and responding correctly. However, it is also displaying the article link, which I don’t want. How can I remove the link so that only the message is shown?Add RECURRING option when adding email to calendar events
When you add an email to a calendar event, there is no option to make that new calendar event into a recurring event. It is counterproductive to make an event from your email to then have to go to your calendar, find the event, and make it recurring.LINE Auto Message Connect to Zoho
When I integrated LINE into the CRM, I was prompted to disable “Chat,” “Auto Response,” and “Greeting Messages,” and to enable the webhook. However, since I have already set up some auto-reply features in LINE, including Rich Messages and greeting automation,Option to block bookings from specific email address or ip adresss in zoho booking
Sometime few of our client keep booking irrelevant booking service just to resolve their queries and they keep booking it again and again whenever they have queries. Currently its disturbing our current communication process and hierarchy which we haveThreaded conversations for emails sent via automation
Hi Guys, I hope you are doing well. Don't you guys think we should have an option in a workflow to notify users either as a new email or the previous email thread. For example, if you have one deal in the process and there are 10 different stages duringCreate folder is fetch fails
coming from zapier... zapier has a google drive task that searches for a specific folder in google drive, and if it fails to find the folder it will create a folder based on the search criteria, and contine along the singluar path of the flow. TryingMeetups de Usuarios de Zoho - Noviembre 2025
¡Hola, Comunidad! Durante el mes de noviembre celebraremos los Meetups de usuarios de Zoho, encuentros presenciales pensados para quienes queráis mejorar vuestras estrategias de lead nurturing y aprender a sacar el máximo partido a herramientas como ZohoIntroducing 8 New Connectors in Zoho DataPrep!
We’ve just made data management even easier - Zoho DataPrep now supports 8 new external connectors to help you build more robust, scalable ETL pipelines. Why it matters: ✅ Broader data access ✅ More automation, less manual work ✅ Smarter pipelines, betterFirst day of trying FSM in the field.
What we found. 1. with out a network connection we were unable to start a service call? 2. if you go to an appointment and then want to add an asset it does not seem possible. 3. disappointed not to be able to actually take a payment from within the appHow to Automate Email Sequence
I'm having trouble trying to set up a workflow to automate an email sequence. Once a group of emails in a Task has been tagged by a certain tag, I want an instant email template to be sent. After 7 days with no response, another email template would beZoho Sprints Android v2.0.4 app update: Item reminders, archive Epics, Kanban projects, Epic progress
Hello everyone! In the latest version(v2.0.4) of the Zoho Sprints Android app update, we have introduced various new features. Let's take a look at what's new! Item Reminder Stay organized and never miss an important date with the all-new Item ReminderCredit Management: #3 Setting Credit Limit for Customers
Think about that one familiar customer of yours who always buys on credit. They usually pay on time, maybe a little late here and there, but not alarming. So, you are fine saying, "Sure, pay later." Then, one day, they place a significantly bigger orderUpdate on the client portal URL for Guest users
We’re updating the way Guest users access their Connect network. As part of this change, all client organization portals used by Guest users will now be accessible through a dedicated domain specific to each data center. The access URLs mentioned hereUnable to see Zoho contacts in Zoho app on ios
Hi Support Team, I am a new user, I have created my account and installed zohomail app on iOS 16 which works. I was also able to import my Gmail contacts into Zoho Contacts, which I can see. The problem is that I can’t see these imported cobalts in ZohomailTask Due Date greater than 10 years.
We use recurring tasks in Projects where every week, month, year etc Some of our projects are greater than 10 years and we are unable to set a new due date because the difference between start date and due date is greater than 10 years. As an exampleExternal User onboarding for zoho connect is not really intuitive.
So the external user is sent an invite, which has a button that directs them to login to zoho to view the invite, but if they don't have a zoho account, they cannot access that invite, which seems kinda silly, as there is not real way on for them to createHosting external websites on Zoho?
How can I host my external website on zoho? Do we have that option? I am currently with hostinger and am looking to switch to zoho. Kindly help. Thanks.How to Add Time Formula Duration (hh:mm)
Hi everyone — I’m trying to create a formula field in Zoho CRM that calculates the difference between a “Call Start Time” and “Call End Time” and displays the duration in HH:MM format (for example: 1:04 for one hour and four minutes). My current setupHow can I calculate the physical stock available for sale?
Hey Zoho Team, I've tried to calculate the physical stock on hand in various ways - but always receive a mismatch between what's displayed in Zoho Inventory & analytics. Can you please let me know how the physical stock available for sale is calculated?Marketing Tip #4: Build your email list early
Email marketing has one of the highest returns on investment. Don’t wait until later; start collecting subscribers now. When you've got their attention, you can send them emails about offers, new product launches, seasonal greetings, and more. Try thisIs anyone else having trouble saving a custom image in their email signature, or is it just me?
When I try to save the image I get an error that says "Operation Failed" I opened a support ticket two weeks ago and received a response that it would be debugged, but it still isn’t workingNext Page