How does the A/B Test work in automation?
Zoho Campaigns splits your audience into two groups (A and B), sends each group a different email, and after a specific time, it automatically chooses the better-performing email (based on open rate or click rate) and sends that to the remaining contacts.
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Do you have A/B testing campaigns in Automation?
Yes, we have A/B testing campaigns in Workflows. However, we cannot send customized responses for the A version and B version separately.A/B Test Email Campaigns
A/B testing (also known as split testing) is a tool to help you compare two different versions of an email campaign. To run an A/B test, come up with two versions of an email, then assign equal traffic to both versions. Once the test period is over, ...Do merge tags work in test emails?
In test emails, merge tags will not work instead a merge tag code will be displayed. To check whether your merge tags are working properly: Create a test list and add your email address to it. Send the email to this list and check to see if the merge ...How do I clone my A/B test campaign?
You can clone your A/B test campaign by following these steps: From the navigation toolbar, choose Campaigns and Email Campaigns. Mouse over the A/B campaign you want to clone and click the Clone icon. Enter the relevant details and click Save.What is the A/B Test component in Automation in Zoho Campaigns?
The A/B Test component allows you to send two versions of an email to see which one performs better. You can test differences in subject lines and content, and the winning version will be used for the rest of your contacts in the workflow.