Advanced Tracking
To use the advanced tracking code,
- After enabling tracking and defining the tracking parameters, click Get Tracking Code under Website Tracking.
- From the popup, copy the code provided under Advanced Tracking Code.
- Paste the copied code in the web page's footer where your form is embedded, before the </body> tag.
- Now, when you share your website's link on various mediums, you can include your tracking parameters in your website's URL to track the source.
UTM parameters from the website URL
If your website URL contains UTM parameters and custom parameters (defined by you in Zoho Forms), the tracking script will capture this information and save it as a browser cookie, as shown below.
| Cookie Name | Category |
| utm_source | Marketing/Tracking Cookie |
| utm_medium | Marketing/Tracking Cookie |
| utm_campaign | Marketing/Tracking Cookie |
| utm_content | Marketing/Tracking Cookie |
| utm_term | Marketing/Tracking Cookie |
GCLID from the website URL
When there are no UTM parameters available in the website's URL, the tracking script checks for gclid. If a gclid parameter is available in the website's URL, then the source is captured as shown below when the entry is submitted.
utm_source=Google Ads
utm_medium=cpc
utm_campaign=(not set)
Auto tracking with document.referrer
- After the website loads completely, the tracking script in 'onLoad' looks for the Zoho Form embedded in the website.
- When the tracking code finds a Zoho Form, it gets the UTM values form the cookie and appends the UTM parameter and values as key value pairs to the Form's URL.
- If the domain is a search engine like Google, Bing, Baidu, Yandex, Yahoo, or Ask, then the UTM parameters will be saved as:
utm_source= <search_engine>
utm_medium=organic
utm_term=(if available as a query string)
- If the Zoho Forms tracking code cannot read an organic source, gclid, or a tracking parameter, then the UTM parameters will be saved as:
utm_source = <referrer domain>
utm_medium = referral
- To identify the exact URL of the source from where your form respondents were redirected to your form, include referrername as a custom parameter under Tracking Settings .
Using tracking codes in WordPress
If you embed your form on a WordPress website and use the Smush plugin to lazy load images and optimize website performance, you must exclude Zoho Forms iframe from Lazyload for the tracking code to work.
To exclude the iframe from lazy loading, add class="no-lazyload" while embedding the form as an iframe on your WordPress builder.
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