What is a bounce?

What is a bounce?

Bounces occur when sent emails cannot be delivered. Typically, the email server will send you an error message, detailing the reason for any bounces. Bounces come in two categories: hard and soft bounces. A soft bounce is just a temporary delivery failure. A hard bounce means there is a permanent reason for the delivery failure.

To avoid bounces:

  • Use the double opt-in subscription method when adding subscribers to your list.
  • Send emails to your clients periodically, keeping your list clean.
  • Track your email delivery and make any necessary changes to your mailing list immediately.

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