What is a bounce?
Bounces occur when sent emails cannot be
delivered. Typically, the email server will send you an error message,
detailing the reason for any bounces. Bounces come in two categories:
hard and soft bounces. A soft bounce is just a temporary delivery
failure. A hard bounce means there is a permanent reason for the
delivery failure.
To avoid bounces:
- Use the double opt-in subscription method when adding subscribers to your list.
- Send emails to your clients periodically, keeping your list clean.
- Track your email delivery and make any necessary changes to your mailing list immediately.
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