Enhance Website Experience
A/B Test
An A/B test allows you to host two versions of a website and find out which one your visitors prefer. Any small change to the website can have a dramatic effect on the visitor's experience so it's always a good idea to test how your changes perform with real visitors. A/B testing can be created for websites from the Brand Studio in a Marketing Project.
Read more: Create and launch A/B testing
Split URL
Split URL lets you test different versions of a webpage hosted on different URLs. For example, there are two different versions of your blog, hosted on different URLs. The traffic can be distributed between the two version to determine which version visitors prefer.
Read more: Create and launch split URL test
Personalization
Personalization lets you customize your webpage based on the interests, characteristics, and behavior of your audience. For example, you can create a personalized experience for users visiting your website for the first time. Simultaneously, you can create another experience for returning visitors to your webpage.
Read more: Create a personalized experience
Polls
Feedback and experience about your business or product can be collected from the visitors to your website with the help of polls. We support different types of poll, such as Short Answer, Long Answer, Start Rating, and Smiley Rating.
Read more: Create and launch polls
Push Notifications
Push notifications are pop-up messages that the user can see on the webpage. Ideally, a push notification contains information that captures the visitor's attention such as a flash sale, contact information to schedule a call back, or product recommendations based on items they have added to their cart.
Read more: Create and launch push notifications
Pop-ups
Pop-ups are small windows that appear over a webpage. For example, subscription or sign-up forms, CTA buttons, and offers or discounts available can be displayed as pop-ups on a webpage to capture the visitor's attention.
Read more: Create pop-ups
Other Activities
In addition to activities like email campaigns, social posts, SMS campaigns, various other campaigns can be created to expand the brand's marketing. For example, blog posts, videos, pamphlets, magazine, TV, radio, and newspaper ads. You can also track your website performance related to these offline campaigns.
To record other activities
- Go to Brand Studio and select a project.
- Click + next to Activities.
Select an activity from the Other Activities section. - Enter the Name, Description, and Launch Date and click Add.