Good design, good business

As important as it is to have well-constructed questions in your surveys, good designs also have the power to make conversions happen. While you pay attention to the language you use in your survey, it's critical that you also give the overall design some attention. With a successful design scheme, you don't need to invest any extra effort in increasing your survey response rates. Stun your respondents with a classy and smart theme that grabs their attention even when they are in the middle of busy schedules. In the coming weeks, we'll provide additional tips to improve the look and feel of your survey and see how design can inspire successful results.

Tip for the week: Get your context right

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Make sure you use the right theme for each scenario. For example, a business feedback survey would look odd with goofy colors, and a whimsical font. This wouldn't go well with any professional service feedback survey. Strike a balance between the colors and the text in the survey. Neutral colors would work well for any professional use. If representing your brand is significant, ensure that you use your brand logo and title on every page of your survey. This definitely builds trust, and prompts your respondents to take the survey.

We'll talk about yet another design tip in the coming week.