10 Common Zoho CRM Mistakes and How to Avoid Them?
The customer relationship management systems have been helping many businesses grow by streamlining the entire sales process. However, the most important requisite for the CRM structure to perform well is a successful deployment of the system. There are many factors that contribute to the effectiveness of the online CRM system. They include ensuring that all the features are included, process-oriented implementation, and correct third-party integrations.
No matter how much prior focus is laid on not making mistakes while CRM implementation, something or another goes wrong easily. When the CRM systems were introduced in the beginning, they offered businesses a long-term strategy to promptly engage and manage customer relationships, close more deals, and automate any kind of recurring tasks.
A common misconception that comes with a Zoho CRM implementation is that it is seen as a one-time event. People make the mistake of thinking that after the implementation of Zoho, all lost leads, broken sales methods, and lack of follow-ups will be repaired. Even though it is true that the Zoho CRM system is designed to support the sales process through and through, it must also be remembered that the system will not by itself cause the business to grow.
Hence, it is necessary to consider CRM implementation as an important long-term and company-wide process as opposed to a one-time event. Oftentimes, the managers have the best intentions but their strategies end up hitting the hard ground during the implementation phase. In this blog, we will see why that is by looking at the 10 common Zoho CRM mistakes and how to avoid them.
1. Inability to Underline a Problem
Somehow, this tends to be one of the most common mistakes during the process of Zoho CRM implementation. Understanding that you have a problem is the primary step. You may also have heard this before but let us look at this point in reference to the sales cycle.
You must understand the CRM strategy starts to unfold right when you are deliberating about choosing a CRM system. It is very much possible to think that you do not even have a problem. You must know how to manage all the touchpoints a potential customer can possibly have with your business.
Factors such as knowing how to sift through emails, the important points in your notepad, managing your call records, the customers who are there in your sales pipeline, and the revenue that can be expected next month are all important. If you feel that any of these factors are not understandable or known by you then there is a good chance that there is a problem in your sales cycle.
When you know all the problems, you will be able to use the features offered by the CRM system in a much better way. After all, the CRM systems are there to support you and make your work-life easy to manage. So you must see the problem for what it is and own it because the good news is that there is always a solution.
2. Failure to Purchase the Value of CRM
You must remember that communication is key in this situation. As a manager, you should understand the value that a CRM system is capable of bringing to your business. Once you understand this value properly, you will be able to make a better sense of the big picture and the value that CRM can bring to your organization.
All employees are like puzzle pieces that fit into a bigger picture of your business growth. Getting a better context of how the CRM can support these roles can help employees to buy into the CRM strategy. You can help your team make the most out of the value of CRM by considering factors like the business growth strategy of CRM, the value provided by CRM to each time and organization, and the context of an existing CRM process.
All through this, the important part is to keep in mind that the sales team needs extra attention during the change. You would not want the sales team to think that you are adding a mundane task to their already existing busy day. You can gain buy-in from the experienced sales professional by offering a context of how the CRM system is designed to work on tedious tasks and problems out of the way so that the focus can be on closing deals.
3. Failure to Communicate Goals
Any changes can open a door for misunderstanding, loss of motivation, and frustration. Being a manager you can set expectations from the beginning. It doesn’t matter if your goals are not clear at the moment, you can give your team an idea of where you want to go and how the online CRM system is going to help in achieving that.
It must be clear that a CRM is like a consistently functional strategy that helps a team close more deals so that the business can grow. You can keep your team motivated by answering questions like what is the need of implementing a CRM system, how will the CRM system support the individual roles, and how can a CRM system offer a better context about these processes?
4. No Ongoing Executive Support
Avoid being the professional who has one meeting with the staff only to disappear later. It is necessary to be present and involved in the integration process. This way, you will not just give your employees a new process but you will also integrate a system into an already existing process.
Your employees should be able to trust you and when you are proactive while keeping your team accountable for integrating the process, the online CRM implementation and function become easy. The focus should be to keep the team in the knowledge by facilitating regular communication on how the employees are integrating CRM into the process.
Other than this, you must also be able to schedule individual meetings with employees and ask for their special input on the improvement of processes within the CRM system. In addition, you should also be able to hold the team leads accountable for supporting a long-term strategy with the integration of the CRM system.
5. No Strategy In Effect
It is easy to know that we need a CRM system but it is much harder to implement and use the CRM system in a suitable way. It is possible that you have deployed your CRM system to check off all important items. You could have also created roles and profiles, migrated the correct data, set up the workflow automation, put webforms on your website, scheduled the sales pipelines reports, and set up lead assignments.
However, the main challenges come when you are getting your teams to use it all. You have to give this part due consideration so that the job can be successful. Setting up the online CRM system and deploying it is a small part of the entire CRM strategy. The CRM system implementation actually continues after deployment as well. This is a long-term strategy.
You can consider factors such as how your team will be using the CRM, how the team will support the sales, marketing, and customer support, how the team will be held accountable for updating data constantly, how the employees will be trained, and which online CRM training will make you available to your team.
An effective Zoho CRM implementation strategy will include the development of a company culture where the customers are at the center of a business. You must be dedicated and consistent with your goals and strategy so that the CRM system can support your business growth in the right manner.
6. Taking More Features Than Needed
A common mistake while choosing and implementing the CRM system is getting attracted to multiple features without really understanding if your business requires them or not. There are many users who do not end up using the features of CRM properly.
You do not have to choose the most advanced and feature-rich uses. Rather, it makes sense to determine the most suitable features for you based on the business needs that you have. Make sure that everything is aligned with your budget and priorities.
Before the implementation, make a list of all the features that you want to use. It will also be beneficial if you end up getting the inputs of your end-users while asking them about the workflow pain points that they wish to solve.
7. Not Training the Team
Choosing and implementing a CRM structure is only the beginning of a long battle. A robust online CRM system will not mean anything if no one understands how to use it. Therefore, correct implementation and training the end-users on how to use the CRM system is important.
When you do this, you will help your team understand the need and benefits of using the system and also encourage them to integrate the CRM into their daily tasks. This will help you in having a low adoption rate. Businesses have a long way to go when it comes to CRM adoption.
Businesses must realize the importance that the CRM system is capable of bringing while increasing sales performance. The best way to avoid this mistake is by having a proper training program in the right place so that the end-users can have a chance to explore the system before officially adopting it in everyday activities.
Taking the support of a Zoho consultant can help you train the team for using CRM. You can discover the training tips such as planning, using resources, determining best practices, and creating training modules for making the most out of a CRM investment.
8. Not Using Mobile CRM
The most important benefit of accessing a CRM with a mobile device is that you can do it anytime and anywhere. This is one of the common CRM mistakes made by many companies. You must realize that mobile CRM keeps you on top of your tasks without any need to be in front of the computer at all times.
Not using the mobile CRM app properly can slow down the response time to customers and increase the chance of missing out on important customer updates. Most salespeople who use their mobile phones are able to meet their sales quotas as compared to the ones who do not.
Most of the teams that use the mobile CRMs also end up improving their overall productivity. You can choose a CRM system with an excellent mobile CRM app and ensure that the sales team downloads and uses it.
9. Failure to Maintain Clean and Accurate Data
The customer data is more like the lifeblood of a CRM system. It is necessary to ensure that you migrate and maintain correct and updated customer data into the online CRM system.
Despite understanding the importance of this, many businesses fall into the trap of maintaining bad data that result in inaccurate sales forecasts and outdated customer information. All the missing, outdated, and incomplete data ends up costing a lot to the companies.
To make sure that this does not happen, organizations can create a standard practice on data entry for the team to follow. For instance, the process of identifying mandatory fields that should be filled out when creating a new customer profile so that duplications are removed.
This can include full name, company name, contact details, landline, and mobile details, address, and social media profiles. Other than this, you can also schedule periodical setups to clean the maintenance system. Doing this can help in seeing duplicate or missing information after which steps to rectify things can be taken immediately when the process is done regularly.
10. Lack of Integration
One of the prime benefits of using a business tool and multiple software applications is the ability to integrate tools with each other. Any failure to do the same will end up decreasing the productivity level as it forces the users to use various systems and toggle between different business tools.
As a result, the chances of data duplication and scattered business knowledge will increase. Most people understand that lack of business integrations with other tools is one of the biggest challenges of using the CRM structure.
Before the CRM implementation, make a detailed list of all the business tools and see if they are compatible with each other or not. The CRM providers must have a list of native and third-party integrations available to use the system. If you have a CRM system and are planning to subscribe to other tools then you can do the same by checking if the CRM integrates with these tools or not.
In case you discover that the CRM does not integrate with a business tool then you can also consult a Zoho consultant. The consultant will introduce an automation tool that can connect apps and services. Two or more applications will be easily connected to automate all repetitive tasks without any need to code or depend on developers for integration.
Conclusion
Making CRM mistakes can be costly. They do not just include financial impacts but they also lead to a loss of valuable time and key customer data management. The good thing is that careful research on important aspects such as knowing the right features, integrating them suitably, and following the implementation process can avoid common CRM mistakes.
You can consider all the mistakes mentioned above so that they can be avoided or you can do a better job and take the support of a Zoho consultant. This way, your business will be prevented from making potential hiccups down the road.
I hope that you learned something new .
Cheers!
Abhi
(Seasoned Zoho Authorized and Certified Partner)
Feel free to contact me if you have any queries
Email: abhishek(@)encaptechno(dot)com
Call: +1-416-405-8185
Access your files securely from anywhere
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Abhishek - Zoho Partner
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
I want to send out a new newsletter each month
Without rebuilding a whole journey is there a way to create a new newsletter that is sent to an existing journey monthly?Reinstalling Workdrive Truesync client
Hi, I attempted to update to the beta version of TrueSync, but it was unstable and kept crashing, so I need to revert to the stable version. How do I properly reinstall TrueSync on a Windows PC? I couldn't install the 3.15.x version directly over theEvaluating Creator; yesterday fine; today connection times out
Yesterday I spent hours creating a new app, and it worked fine. Today I cannot access creator.zoho.com. Is this common? I'm in the evaluation mode, but I'm thinking I'm going to keep looking. It worked from my home computer, and now I'm checking it from my work computer. My work computer always works just fine, so I shouldn't htink there would be special settings or anything. If there are, how to find out what they could be? Using Chrome on Windows XP The error I get is: The webpage at https://creator.zoho.comPivot Chart seems to show "old" data - how do I make it update?
I wonder how to make a Pivot Chart "update" its data contents. Here is the background: I need to report a subset of data that is so complicated that it is easier to make a calculation and put the result in a "reporting form", and then display the data from that form. So, I get data from the "original form" GRANTS, make some calculations and put the result in the "reporting form" PERIOD. Now I can watch the result in a list called LIST, which works fine. The list LIST shows that form PERIOD containsUpcoming Changes to LinkedIn Parsing in Resume Extractor
Starting 31 July 2025, the Zoho Recruit Resume Extractor will no longer support direct parsing of candidate data from LinkedIn profiles. Why Is This Change Needed? In accordance with LinkedIn’s platform policies, extracting profile data through browserhow to create view in leads module to that will show all leads + converted leads?
is it possible to make custom view that combine all leads + converted leads? how to do thatAvalara Sales Tax integration - AVATAX
Just wondering if anyone else is having troubles with this integration? Seems as though Avalara changed their billing process, unbeknownst to Zoho, and now ALL transactions are counted by Avalara, not just transactions in a taxable jurisdiction. This caused a huge price adjustment billed to us by Avalara within a month of us signing up. And Avalara is not cheap to begin with! Avalara has been great in waiving that increase, but there seems to be no fix. Zoho is aware of the problem, but slowInvalid value passed for description
Dear Sir, When I am entering the purchase bill , the following message showing "Invalid value passed for description" what should I do ? I am attaching screenshot. With Regards, Harish harish@cracku.in 7978841636Zoho Creator - 2024 Release Projection 1
Hello everyone! As we enter 2024, we'd like to extend our warmest wishes for success and prosperity. Your fantastic response to our Product Roadmap page last year has been incredibly motivating. Continuing on this path, we're excited to share a glimpseAutomation Assistance for Zoho Form Integration and Workflow
Hi, We are currently using a Zoho Form to send out our Global Credit Application and would like to automate the process further. Specifically, we’d like the ABN number submitted through the form to automatically populate the GST/VAT Number field in ZohoCOQL does not return queryable value if the result set is empty
See linked video for running code illustration of the problem: https://workdrive.zohoexternal.com/external/d49bb40033b43b288d56fdf843095b7c65b28391d3ec5d09c854f416d853003d Moderation update: We are appending the comment that was removed, to add contextZoho CRMでの商談の管理のしかたについて初歩的な質問です。
先月からZoho CRMを試験的に導入して運用しています。 商談の管理（運用？）の仕方について教えてください。 商談の数が増えてくると、ダッシュボードの「ステージ別進捗状況」にどんどん過去の商談が蓄積されてくると思うのですが、 現在動きのあるものを中心に確認したくなる気がします。 そのあたりについては、どのように運用が一般的なのでしょうか？ アドバイスいただけるととてもありがたいです。 よろしくお願いします。Composite Items & Purchase Orders
The Composite Item is great way to bundle different products and services into a single line and sell it as a single line item in Estimates, Sales Orders and Invoices. However, on the other side - i,e,. Purchasing - this item creates quite a bit of ausing custom function is it possible to update the created by field in Zoho Crm custom module
using custom function is it possible to update the created by field in Zoho Crm custom moduleSlow Sloww Slowwww Responses
Good day, Has anyone been experiencing slow responses from support? Since Thursday I migrated my Whats app to Sales Iq and I had to synch with Social to get the otp they were sending. Apparently What's app can't be automatically added so I reached outYou have exceeded the maximum number of attempts for this action. Please retry doing the same in 30 minutes.
When one of Zoho Books user tries to select a vendor, recording a new bill, these message appears: You have exceeded the maximum number of attempts for this action. Please retry doing the same in 30 minutes. Other user, at the same time, but differentEnable Conversation Context Retention for SalesIQ Answer Bots
Hello Zoho SalesIQ Team, We hope you are doing well. We have noticed that SalesIQ bots currently fail to maintain conversation context in Hebrew. For example, when we follow up on a previous answer or ask for clarification in Hebrew, the bot either providesAutomatic Hebrew Small Talk Setup Without Duplicate Term Errors & Manual Configuration
Dear Zoho SalesIQ Team, Greetings, We would like to request an enhancement to the Small Talk feature in Zoho SalesIQ, specifically for Hebrew language support. Current Challenge: When setting up Small Talk for Hebrew, we encounter multiple issues: SimpleTrouble fetching custom fields from Zoho Booking
I'm following the instructions from here : https://help.zoho.com/portal/en/kb/flow/user-guide/app-specific-documentation/articles/zoho-bookings#1_Problem_with_accessing_custom_fields But I can't get this to work. Here is the result of a test booking :Should I Add Leads in Bigin?
ok, first off I'm new here. I just started using Bigin. I'm debating if it's appropriate to enter leads. by leads I mean a list of contacts that I have not yet reached out to...it's a cold calling list. if I enter them I can track them (I understandZoho Books - Perform a validation check before an invoice is marked as sent or sent
Allow the validation rules to apply to button actions. For example: an invoice could not be sent or marked as sent if it has an empty value in a custom field. (The field could remain blank while it is being worked on.)Flow error "given url is wrong"
when I setup a flow to update a task status, I get an error when it runs that says "given url is wrong."Bigin Android app update: Email filters enhancement, change owner for related records.
Hello, everyone! In the most recent Bigin Android app update, we have introduced additional email filters and an option to change the owner of related records. Email filters: We have now brought in support for 'All Emails' and 'Added from Widgets' filterHow can I get all conversations and comments of a Zoho Desk ticket using ZOHODESK
Hi everyone, Currently, I am developing a Zoho Desk extension, and I am following the guide available at https://www.zoho.com/desk/extensions/guide/#ticket-object. While working with Zoho Desk, I have noticed that I can only retrieve the general informationAI & Zoho Recruit
Hello, I guess we all are using AI in our personal and professional lives. Now, let's imagine. Recruitment is just a succession of stages and steps. For which step would you like to see AI implemented into Zoho Recruit ? I'll start : - Automatic translationwidget url 404'ing
I'm creating a widget for the first time. When I grab the url from the base url section of the widget builder and append /widget.html it 404's Just wrote a very basic test. I have a folder structure app.zip - widget.html --js/app.js /widget.html <!DOCTYPEUnable to Edit Pick-List Items in Custom Project Field(s)
I can edit most fields normally, but if I try to edit - in any way - a Pick List field, I just get this error: To be perfectly clear, I'm trying to edit an existing Pick List field (adding or removing items), not adding a new instance. If I rename it,How to display results from zoho.crm.searchRecords in message window
Hello, I've created a custom function which is linked to a custom button which pulls a date from our contacts module and searches a date field in our quotes module and returns all records matching the date. My issue is, how to I get this to display theDomain Transfer
Hello there! I wanted to know if I can transfer my domain from Zoho to other hosting providers or use a different hosting provider instead of zoho's services.Select CRM Custom Module in Zoho Creator
I have a custom module added in Zoho CRM that I would like to link in Zoho creator. When I add the Zoho CRM field it does not show the new module. Is this possible? Do i need to change something in CRM to make it accesible in Creator?New User - Opening Stock Aging Report
I am setting up new client and am entering Opening Stock - created items and entered quantity/price details. Now the aging report is showing all the opening stock as new. How do I enter the Purchase Dates of these items so that I get accurate InventoryBulk Receive Multiple Purchase Orders
Is there a feature or function that will allow you to bulk receive issued purchase orders? I have about 100 that need to be received from 5 years ago.Manual Invoice
How to create a Manual invoice, I need to enter Amount directly instead of (qty*Rate). our company is a service sectorMerging contacts and or accounts
Hello, In a prior CRM we were able to merge contacts and or accounts. We have turned on the function to stop multiple contacts with the same email, so we can prevent multiple contacts from happening, however, we now have multiple contacts that have theCapture Reason for absence next to Campaign Member Status. Is there a reasonable workaround?
I've reviewed the topics I could find to do with this but still couldn't find anything that satisfies our requirements: We would like to track a *reason* (picklist or text, doesn't matter which) why a Campaign Member (Lead or Contact associated with aButton or Links order
Is there a way to re-order the buttons or links that are created?'Pin' notes, so that specific ones are always visible at the top of the 'notes' tab.
It doesn't appear Bigin has the functionality to 'pin' a note to then have it always show at the top of the notes tab section of a record. Often times we have a large number of records, but key information we may want to have easily visible to all atRequest for Subform Support in Zoho CRM Webforms
Hi Team, I hope you're doing well. I would like to bring to your attention that currently, Zoho CRM Webforms do not support Subforms, which limits our ability to send forms that mirror the actual structure used within Zoho CRM. This feature is extremelyMaxima Address on FSM Customer
Im trying to add probably 50 customers from one company but couldn't make it since it has limit..how do i add the limit?How to Track Inventory Usage from Zoho FSM to Zoho Inventory?
Hi everyone, We’re currently working on integrating Zoho FSM with Zoho Inventory, and we’ve encountered a challenge we’re hoping the community can help us understand better. Here’s the context: When we create a Work Order in Zoho FSM that involves partsNext Page