Holiday seasons are indeed a great time for businesses to connect and engage better with their contacts.

However, it's essential for an email marketer to put on their creative hat again to send out a post- holiday email campaign.

Why post-holiday email campaign?

Well, the benefits of sending a series of post holiday email campaigns are plenty, ranging from increased sales to expanding new customer base. Yet, the main objective remains one — to retain the trust and enthusiasm of customers gained throughout the holiday season.

So, on the last leg of 2022, here we are with tips to help you start planning ahead for your post holiday email campaign with the help of Zoho Campaigns Workflow.

1) Retain the holiday engagement

Retention of your customers' engagement with your business is as equally important as building engagement with them. One of the best ways to retain your customers is to analyse the interest shown by the active customers in your holiday email campaigns and plan your post holiday campaign based on that. 

For example, Zylker Decor is an e-commerce store that sells interior home decor  products. They sent a post holiday email campaign with links to their indoor decor to the customers who showed interest in their Christmas tree decoration kit. 

2) E-commerce email campaign

 

If you're into ecommerce, the interest shown by your customers during the holiday season is your tool to plan your post-holiday e-commerce email campaign. And, abandonment of email campaigns or the purchase of follow-up email campaigns are the best ways to effectively utilize the customer activity data collected during the holiday season. 

 

For example, Zylker Decor sends a series of purchase follow-up email campaigns to customers who purchased Christmas tree decor kits from their e-commerce store.

 

Get started with a simple abandonment email campaign or purchase follow-up email campaign with our ready-to-use e-commerce email campaign workflow templates

3) Re-engagement campaign

 

Post-holiday is the right time to retarget the customers who did not engage with your holiday email campaigns. With a series of, re-engagement campaigns you can send out upcoming sales, discounts, and offers. 

For example, Zylker Decor analyzed their holiday email campaign and segmented customers who did not show any engagement with their email campaigns. After the holiday season, they sent a series of re-engagement campaigns with discounts and offers for indoor plant decor. 

 

You can get started with our ready-to-use customer win back templates to target your customers who couldn't engage with your holiday email campaign.

 

We hope this tip helps you plan and automate your post-holiday email campaign!

 

Thanks & Regards

Vinaya.M