4 steps to create personalized customer journeys

4 steps to create personalized customer journeys



When was the last time you sat down to reflect on what forms of content or messages are being sent to different customers and leads of your brand? If you're using the same content strategy for a lead who signs up today as well as a customer who just purchased from you, then there's something seriously going wrong! But, designing a customized engagement strategy for every customer or a lead is a huge task and demands more detailing if not just for time.

The best way to implement varied engagement strategies for your growing lead and customer base is by desiging personalized journeys. These journeys are a combination of multiple triggers, process elements, and end-of-flow actions, that'll clearly define the route every lead or customer would take in your nurturing.

Every journey can be created with messages that target different channels—email, social media, SMS, website, events, webinars, and so on.

That said, here's the tip for this week:





Cheers,
Aishwarya Ashok,
Product Marketer | Zoho MarketingHub

      Bootcamp
      Community
      Pricing
      Webinars
      What's New
      Integrations
      Contact Support
      Contact Sales



          Zoho Survey Resources
            Features
            Survey Templates
            Integrations
            Community
            iOS Mobile Surveys
            Pricing
            Android Mobile Surveys
            Insurvey Blogs
            Insight Blogs
            Tips & Tricks





                          Setup Zoho Bigin in 30 Minitues
                          Latest Feature Updates

                            Zoho Desk Resources

                            • Desk Community Learning Series


                            • Digest


                            • Functions


                            • Meetups


                            • Kbase


                            • Resources


                            • Glossary


                            • Desk Marketplace


                            • MVP Corner


                            • Word of the Day




                                Zoho Marketing Automation
                                  Zoho SalesIQ Resources

                                        • Sticky Posts

                                        • Tip of the week 02 - The art of 'seeing' your leads

                                          What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels

                                        • Zoho Marketing Automation Update: Topics, Contacts, and List Management

                                          At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management.   These existing

                                        • Important: Zoho MarketingHub is now Zoho Marketing Automation

                                          Hello Everyone,   We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the

                                        • Important update: Please reauthorize your Zoho MarketingHub-Twitter integration

                                          Due to an immediate API change, users who have integrated with Twitter will have to reauthorize their Twitter account integration in Zoho MarketingHub to continue the services. What are the basic things you should keep in mind before and after reauthorizing?

                                        • Tip of the week 03 - Attaining the multichannel connect

                                          In today's marketing world, every interaction is just a click away, thanks to the smartphone technology and the multitude of social media platforms. But, are you really a click away from someone who is in need of your brand? This is something every marketer should think. Your audience may be omnipresent with new engagement channels being created everyday. Amidst all this chaos, how do you qualify yourself to be a brand that's inclusive of the audience of every kind? A lead who comes from a webinar


                                        Manage your brands on social media
                                        Access Zoho Social

                                          Zoho Pagesense Resources


                                                Zoho TeamInbox Resources

                                                  Zoho DataPrep Resources



                                                    Zoho CRM Plus Resources

                                                      Zoho Books Resources


                                                        Zoho Subscriptions Resources

                                                          Zoho Projects Resources


                                                            Zoho Sprints Resources


                                                              Qntrl Resources


                                                                Zoho Creator Resources


                                                                  Zoho WorkDrive Resources



                                                                    Zoho Campaigns Resources

                                                                      Zoho CRM Resources

                                                                      • CRM Community Learning Series

                                                                        CRM Community Learning Series


                                                                      • Tips

                                                                        Tips

                                                                      • Functions

                                                                        Functions

                                                                      • Meetups

                                                                        Meetups

                                                                      • Kbase

                                                                        Kbase

                                                                      • Resources

                                                                        Resources

                                                                      • Digest

                                                                        Digest

                                                                      • CRM Marketplace

                                                                        CRM Marketplace

                                                                      • MVP Corner

                                                                        MVP Corner

                                                                      





                                                                      




                                                                          Design. Discuss. Deliver.

                                                                          Create visually engaging stories with Zoho Show.

                                                                          Get Started Now