• Why should you send follow-up emails?
  
• Mistakes to avoid while sending follow-up emails
  

• Follow-up email scenario templates and tips
  

Why should you send follow-up emails?

Mistakes to avoid while sending follow-up emails

 More often than not, customers get dumped with too much information which sounds pushy  or makes it clear that  you are here to sell. After sending a welcome email, it's best to look at what the user needs, understand this and work towards it. For example, a new user might need a helpful webinar/tutorial to get started rather than repeated calls on other services, when they  haven't implemented the ones they have already! Don't repeat what you do and what your core values are in the follow-up email. If you want to reiterate, link to the previous email you sent. Short, concise, and to the point emails will increase your overall response rate. 

Lacking call-to-action

Follow-up email scenario templates and tips

 

Tips: 

• Adding stats (charts, graphs, or basically any visually pleasing variant of that easily conveys numbers)to your email content is one of the smart ways to capture your audience's attention. 
  

• When a prospect signs-up for the product, instead of explaining the pro-features, give them enough time and resources to explore the product. 
  

Scernario 2: Following up to convert a prospect from freemium to premium

 

Tips: 

• Always make sure your the CTA is visible and eye-catching. Here, the upgrade to premium button is prominent with a bold color that stands out. 
  

• Adding a call to action button instead of a text hyperlink increases the click-through rate by 2 folds.
  

Scenario: 3 Following up with a lead who didn't respond to the previous email

• For following up with user for the second time, don't copy-paste the same content that you initially sent. 
  

• Be direct and convey what you want from your audience. 
  

• Also, take enough time before sending the second email. Don't bombard your prospects with emails expecting immediate responses. Patience and persistence are the keys. 
  

• When you want to end the follow-up email with a prospect, sending a break-up email can increase the chances of conversion due to loss aversion.
  

• Loss aversion influences the receiver and creates an urgency to act upon the email as this will be their final chance.
  

• Also, give them the option to express their standpoint.
  

• Goodbye from XYZ
  
• Should I stay or should I go now? 
  
• Thank you from XYZ
  
• It is time to part
  
• We are going to miss you.