Customer engagement plays a massive role in business outcomes - it works like magic when it comes to creating a better customer experience and higher retention. How great would it be if your chat bots could do this for you on your website - all without having to seek help from your human operators?
Yes, you heard that right! Zobots in Zoho SalesIQ have the option of letting users set up trigger rules to create a truly engaging customer experience on business websites.
Drill down to the right set of visitors!
With triggers, you can send out relevant, proactive messages to website visitors based on criteria such as location, time spent on each page, the number of pages they've viewed and much more. Instead of random targetting, you can find someone on the website that is likely to invest in your product or service and configure the Zobot to proactively send out a message and keep them anchored.
Check in to see if someone needs help!
If you know that there are visitors on your site that have been on there for quite a while but haven't engaged with your site, use trigger messages to offer help. When proactively offered help, visitors tend to become prospects for your business and increase the chance of a sale. Also, these Zobots can be configured to communicate promotions or new product releases through messages and make some noise on your business site.
Keep customer communication personal!
How would you like to send out dynamic, personalized messages to every different group of visitors on your site? Zobots can be configured to draft personalized messages or share related resources from your KB to each visitor based on personal information, visitor actions and history and make them feel unique and at home. The best part - all of this can happen instantly without having to make visitors wait.
Make them happy with rewards!
Keeping your potential visitors happy is inevitable - this is when they fall in love with you and your business and close a deal. With Zobots, you can set up conditions to trigger a welcome message to these potentials with a discount coupon or an in-store offer tailored just for them. This will encourage them to make a purchase or engage more with your website.
P.S. An additional benefit of this feature is that these Zobots can handle responses to these proactive messages themselves without involving an operator. They resolve almost every query from the visitor and transfer chats to one of your operators only when the visitor requests the bot to do so. This reduces the time and cost associated with transferring a customer between different operators/departments.
Following is the list of platforms that are available in Zoho SalesIQ for you to build your bots on.
- SalesIQ Scripts
- Codeless Bot
- Zia Skills
- Watson Assistant and
- Microsoft Azure