Ask the Experts 06 - Smart Email Marketing with Zoho Campaigns

Ask the Experts 06 - Smart Email Marketing with Zoho Campaigns






Note: Ask the Experts is a virtual, 5-hour Q&A session, more like a live chat. You ask us your questions and our experts will help you out with answers. You are given the option to start asking your questions now, while our experts will be answering them only during the specified hours. 





Hello everyone!


Are you looking for smarter ways to create and send your email campaigns? If yes, we're hosting our sixth ' Ask the Experts ' session for you all, next Wednesday. From answering all your questions with regard to the  smart features from Zoho Campaign s to helping you with a  few best practices and tips to ease your email marketing efforts, we're ready to resolve all your issues. 


It's your right chance to ask us anything and everything about these features:

- A/B Testing
- Send time optimization
- Batch send
- Dynamic Content
- Bulk Segmentation
- Reply Tracking
- Email Cadence (policy)
- Email Test and Preview
- Email polls
- Automatic handling of bounces, unsubscribes and spam complaints
( Have other questions as well? Please feel free to ask us !)


You can ask your questions, starting from today and we will be answering them all during this session on the  17th of July, 2019 (Wednesday) from  9:30 AM - 2: 30 PM IST and 9:30 AM - 2:30 PM EDT . We're more than happy to share our product knowledge with you all. If you're ready to join us, shoot your questions right away in the comment box below! 




P.S.  If you're unable to view the comment box, please click ' Sign in'  on the top-right corner of the screen and then you'll be able to add your comments. 


Best Regards,
Annet Mathews







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                                              • Tip of the week 03 - Sending emails in batches

                                                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
                                              • Tip of the week 04 - Know about your recipients' 'prime open time.'

                                                In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
                                              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                                                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
                                              • Email Deliverability Tip #3: Seal the deal with the preheader

                                                In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
                                              • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

                                                If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 


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