Ask the Experts 08 - Remote working and email marketing with Zoho Campaigns

Ask the Experts 08 - Remote working and email marketing with Zoho Campaigns






Ask the Experts is a virtual Q&A session, more like a live chat. You ask us your questions and our experts will help you out with answers. You are given the option to start asking your questions now, while our experts will be answering them only during the specified hours. 




Hello, everyone!
 
As the remote working is slowly becoming a new reality for us today, the primary goal now, especially for marketers, is to maintain consistent and proper communication with customers and teams who are now spread across the globe.
 
Such effective communication need can be achieved by adopting to an email marketing tool which is also very helpful in spreading awareness at the time of crisis. 
 
So, to help you manage email marketing while working remotely we will be hosting our eighth 'Ask the Experts' session and ten product experts from different departments will be here with answers to your questions regarding - 
 
- Remote working and email marketing

- Awareness email campaign at the time of crisis

- Design and deliverability

- How to prepare for crisis email management

- Email marketing best practices for better communication

- Features to use for better email communication
 
We are eager to join you virtually and make your remote working experience as a hassle free one. 
 
If you already have any questions with you, start sharing the same in the comment section below and our experts will be there with the answers on 16th of April 2020 (Thursday) from 7:30 AM - 11:30 AM IST and 10:00 AM - 2:00 PM ET. 
 
So, start sharing your questions in the comment box and if you're unable to view the comment box, please click 'Sign in' on the top-right corner of the screen and then you'll be able to add your comments.
 
Stay safe and connected 
 
Best Regards,
Vinaya. M 







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                                          Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
                                        • Tip of the week 03 - Sending emails in batches

                                          Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
                                        • Email Deliverability Tip #3: Seal the deal with the preheader

                                          In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
                                        • Tip of the week 04 - Know about your recipients' 'prime open time.'

                                          In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
                                        • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

                                          If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 


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