Avoiding Social Media Disaster 101: Pause and Resume posts

Avoiding Social Media Disaster 101: Pause and Resume posts

Hello there!

It's me again, and yes, that means we've added a slick new feature to our product. Now, you'll be able to pause all the posts that are scheduled for your brand and ensure that they don't go out as per plan!

"Hold on a sec", you say, "Why would I even want to do that?"

Because things can suddenly go out of control, and when that happens, sticking rigidly to your plan may not be the best idea in the world. It can make you look apathetic, or worse, insensitive, depending on the content of your posts.

Sure, you could send out a tweet addressing the situation in real time, but if you don't manage your scheduled posts properly, it can still be disastrous. Take a look at LiveNation's tweets, after they cancelled a Radiohead concert because the staging collapsed before the show.


So how do you deal with this? 

In real life (and on social media) unexpected events like these can happen at any time. 

Whenever something unexpected happens, just make sure you pause your scheduled posts, and you can avoid all that embarrassment. 

Situations like these could result from external factors that aren't under your control, such as a natural disaster. You may not want to promote your brand at such time and risk being seen as insensitive. 

Or it could also be an internal factor. Maybe there's a downtime on your server, and so you're getting a lot tweets asking for clarification. You can temporarily pause your scheduled posts and address these questions and then hit resume once you've fixed the situation.

So, how exactly do you pause posts on Zoho Social?

It's simple! Head over to Setup and select Brand Settings. In the Brand Information section, click on Pause Posts, and then add a message to the rest of your team so that they know what's going on. Oh, and you'll have to be an Admin to do this.

The message you add while pausing posts will be created as a new thread in your Collaborate tab, so that you and team can take discussions further. Once you decide to resume the posts, head back to the same section and hit resume, and all your scheduled posts will go out as per the schedule. That simple!

Yes, I know what you're thinking. If you pause all scheduled posts on the 16th of the month, and then resume posts on the 26th, what happens to the posts that were scheduled between those dates?

If you look closely, you'll see that in the Posts tab, we've replaced the Failed Posts view with Unpublished Posts. Under Unpublished Posts, you'll see a category called Unattempted Posts, which will list out all the posts that couldn't be published because the posts were paused at the time they were supposed to go out. From here, you can directly reschedule these posts to a different date.

Oh, and one more thing. While the scheduled posts are paused, you can still go ahead and publish new posts, so that you can still communicate with your customers, especially in times of emergency.

That's it from us for now! Go forth, and take full control of your social media posts, but be sure to check back here once a while for further updates :)


Zoho Social.

            • Sticky Posts

            • [New feature alert] Repost for Instagram using Zoho Social!

              Hey, everyone. We're excited to introduce a cool new feature for you today — "Repost for Instagram on Zoho Social".  It lets you share posts that you liked from another Instagram user's account, while giving credit to the original author. While Instagram doesn't natively support this feature, we built this for you because we believe that it's important for businesses to have tools that help them tell their stories visually. This is another step in that direction. Where can I find it? Any Instagram
            • [Just in] Zoho Social integrates with Facebook Lead Ads to help capture leads in real-time.

              Hello, everyone. Like I promised in my previous post, I'm back here again (Soon enough, I hope!) Our latest addition to Zoho Social is quite an interesting one. This integration will help you engage directly with people who have specifically shown interest in your brand. Moreover, it'll make it easier for you to follow-up with them and simplify your customer acquisition efforts.  Well...  Give it up for Facebook Lead Ads, everybody!  What's the integration about? The integration between Zoho Social
            • New Features in Zoho Social- July 2016

              Hello, Hope you're enjoying using Zoho Social. We've been working on a bunch of new features, and today, I'm excited to announce them to you!  Know your Connections better We've revamped the Connections tab for you, to give you more information about people who engage with your brand. Associate your Connections with their social media profiles and follow their updates on social networks within the Connections tab. You can also see their social media stats (such as the number of follows, followers,
            • We're back with the biggest release announcement of this year!

              Hey, everyone! The past few months have been nothing short of a crazy roller-coaster ride. And, I mean that in a good way. Our team has been diligently working on some of the most requested features from you. (That's right. We heard you.) We took it upon ourselves to ensure that you not only get a smooth experience with the product, but also deliver top-class features to help you with your social media marketing efforts. Let's dive deeper, shall we? First up... say hello to Custom Queues! A publishing
            • It's here! A Publishing Calendar to give you better view and more control over your posts.

              Hello!   Just a couple of days back my colleague Vishal announced that you can now do more on Twitter with the Advanced Search Filters, along with a bunch of other cool stuff. I hope you got a chance to check it out.  In fact, I'm itching to you tell you all about the latest updates we have lined up, but I'd rather give you doses of excitement every week to last until the very end. ;) Alright, I hear you. That's enough tease for the day.  Here we go! Introducing... an all-new Publishing Calendar,

            Zoho Pagesense Resources

              Zoho SalesIQ Resources

                    Zoho TeamInbox Resources

                      Zoho DataPrep Resources

                        Zoho CRM Plus Resources

                          Zoho Books Resources

                            Zoho Subscriptions Resources

                              Zoho Desk Resources

                                Zoho Projects Resources

                                  Zoho Sprints Resources

                                    Qntrl Resources

                                      Zoho Creator Resources

                                        Zoho WorkDrive Resources

                                            Zoho Campaigns Resources

                                              Zoho CRM Resources

                                                      Design. Discuss. Deliver.

                                                      Create visually engaging stories with Zoho Show.

                                                      Get Started Now

                                                        Zoho Show Resources