Best practice integrating a contact us form to CRM?

Best practice integrating a contact us form to CRM?

So, I have a simple Contact Us Zoho form on my website that I'm integrating with Zoho CRM.

Integration seems to be simple for initial fields going to the Lead module (name, email,etc).
It get's complicated for the form's Subject and Message, which are not part of a lead per se, but would be a Many hanging off the lead table it seems. So something like: Leads -----< conversations.
This relationship probably exists within the zoho db schema. Maybe I shouldn't be integrating the Contact Us form data into Leads, but something else. I don't really want to re-data model things.

What are people doing? This must be a pretty standard use case.

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