[Edited] Campaigns Community Meetup - Eastern regions of USA (Florida, South Atlantic region and Other Atlantic regions) - February 1 - February 3, 2022
We know it would have been difficult for you to grasp the updates in one go, so we'd like to make it simpler for you. We are conducting a meetup regarding the recent updates made in Zoho Campaigns. In our meetup we will talk about how these latest updates focus on the aspects of efficiency, usability and engagement.
Register for free and join us to get all your questions answered on the recent updates. Not only this, but you can also interact with fellow email marketing professionals from your region.
We will be talking about this and much more in our upcoming virtual meetups from 1 - 3 February, 2022.
Agenda:
- How to engage better with customer centric content using the updated "Topic Management"
- How to efficiently strategize automated journeys for all your contacts with the updated features in "Workflows"
- How to manage leads better and coordinate with your sales team using the updated "CRM integration" functionality
Date, City, and Time:
February 1, 2022 | Miami, Fort Lauderdale, Tampa, Orlando | 10 AM EST
February 2, 2022 | Atlanta, Charlotte, Raleigh, Rockville, Fairfax | 10 AM EST
February 3, 2022 | New York City, Philadelphia, Boston | 10 AM EST
Registration:
Miami | February 1 - Register Now
Fort Lauderdale | February 1 - Register Now
Tampa | February 1 - Register Now
Orlando | February 1 - Register Now
Atlanta | February 2 - Register Now
Charlotte | February 2 - Register Now
Raleigh | February 2 - Register Now
Rockville | February 2 - Register Now
Fairfax | February 2 - Register Now
New York City | February 3 - Register Now
Philadelphia | February 3 - Register Now
Boston | February 3 - Register Now
You can register for free and interact with email marketing professionals across your region.
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Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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