Campaigns - Word of the Day #14
Campaigns are marketing activities (inbound or outbound) whose purpose it is to build interest and awareness around a company’s products, services and brand. Outbound campaign examples can include email blasts to introduce a new product, print advertisements, cold calling, or company events; inbound campaign examples include web-to-lead forms to collect the names of people who want to learn more about a product, search engine optimization (SEO), or social media.
Note:
- Not to be confused with Zoho Campaigns
- The Campaigns module in Zoho CRM is different from Zoho Campaigns.
- While the native Campaigns module in CRM helps you plan and execute any marketing campaign, Zoho Campaigns is an exclusive email marketing application from Zoho. When synced with Zoho CRM, you can easily send mass emails to your CRM contacts from Zoho Campaigns. Learn more about the integration.
- Once the integration is enabled, the in-built Campaigns module also allows you to track responses of emails sent via Zoho Campaigns.
Check this knowledge-base article on working with the Campaigns module in Zoho CRM.
Here's a quick video from Zoho partner, FWRD CRM, from Perth, Australia.
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