Clarification on Lead Score Breakdown in Zoho Marketing Automation
Hello
I have a question regarding the lead scoring system in Zoho Marketing Automation. Specifically, I want to understand the breakdown of how a lead's score is accumulated. For instance, if Person A has a lead score of 50, I would like to see the detailed components that contributed to this score.
For example:
- 10 points for opening an email
- 20 points for clicking multiple links
- 20 points for watching a video
Could you please guide me on how to access or view this detailed breakdown of lead scores in Zoho Marketing Automation?
Thank you for your assistance.
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