Community Learning Series | Digest #7 - November 2020

Community Learning Series | Digest #7 - November 2020

Dear customers,

We're happy to bring you the November edition of our #CommunityDigest! 



Starting now, we're introducing a new section to our monthly digest: Subscription Bulletin. The idea is to bring curated news from the subscription industry, so that we can all learn together and stay updated. So let's dive in!

Subscription Bulletin

Apple's new App Store Small Business Program reduces the App Store commission to 15% for small businesses earning up to $1 million per year.

This is great news if you develop apps and sell them via the App Store (or if you're planning to). Apple reducing its customary 30% commission by half means that small businesses can earn more revenue and fuel their growth further. 

Apple's official statement mentions Jan 1, 2021 as the launch date for this program. Another reason to look forward to 2021 after....you know, 2020!


Tips and Tricks

In the previous edition of our digest, we discussed how to access external URLs from within Zoho Subscriptions by simply creating a custom link.

Here's Tip #7: Most subscription businesses want to collect some data based on customers' preferences and generate the checkout page based on that. Even if you take subscription boxes, for instance, they'd want to know which product the [website] visitor wants to sign up for and their preferred billing frequency, and then take them to a checkout page where the subscription amount is computed based on those preferences. If you're collecting such information with form builders like Zoho Forms or JotForm, you can easily integrate them with Zoho Subscriptions using these steps.

Customer Corner

Meet rasa.io, a New Orleans-based SaaS firm that helps businesses send out smart, personalized email campaigns and newsletters. 

The rasa.io team loves Zoho Subscriptions because it not only allows them to stay updated on their business performance, but also closely integrates with the other apps in their tech stack, namely Salesforce, Mailchimp, and Zendesk. Read the complete story here.

Essential Business Guides

Based on our experience and interactions with subscription business owners across the globe, we've put together some resources in our Essential Business Guides. Here's a quick list of some of the frequently asked questions related to payment collections.

Though most subscription business owners are aware of basic payment collection methods, it's never a bad idea to have a refresher to check whether you can offer a new payment method for your customers.

If you're a business owner who has just started off and are looking for some specific resources on how to grow and scale your business, let us know in the comments. We'd love to share some ideas from what we've learned.

And you can always follow us on Twitter, Instagram, or Facebook to stay up to date!

Did you enjoy this month's digest? Is there any other information that would be useful to you? Let us know in the comments, so we can continue to provide you with exactly what you're looking for each month.

Until next time,
Harikrishna
Customer Relations | Zoho Subscriptions
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