Credit Calculation and Concurrency in Zoho CRM APIs

Credit Calculation and Concurrency in Zoho CRM APIs

Hello everyone!

Welcome to Kaizen! This week, we will discuss credit calculation and concurrency in Zoho CRM APIs.

Credit calculation

      API rate limiting is crucial to ensure fair resource distribution, maintain optimal service quality for all users, and safeguard our system from potential security threats. It helps us provide a consistent, reliable, and secure service to every user, while encouraging efficient and thoughtful API usage. API Usage in a CRM organization is calculated based on credits. When you make an API call, a specific number of credits are deducted from the total number of credits available to you. The number of credits available to you differs depending on the edition and user licence purchased. Below table shows the same.

Edition
Allowed Credits
Maximum Credits
Free Edition
5000 credits
5000 credits
Standard/Starter Edition
50,000 credits + (Number of User licenses x 250) + Add-on credits
100,000 credits
Professional
50,000 credits + (Number of User licenses x 500) + Add-on credits
1,000,000 credits
Enterprise/Zoho One
50,000 credits + (Number of User licenses x 1000) + Add-on credits
2,000,000 credits
  Ultimate/CRM Plus
50,000 credits + (Number of User licenses x 2000) + Add-on credits
Unlimited


 If you think you will need more API credits in addition to the daily allowed limit, you can purchase additional credits.

       The API Rate Limit is for a rolling window of 24 hours i.e., for every API call, we will check the API credits consumed in the last 24 hours  to see whether the current API call can be allowed or not. When you make the very first API call , a 24 hour window begins. The API credits you used at each time interval will be freed up after 24 hours corresponding to each time interval.



      Consider the above example where we assume that you are making API calls starting from 9 AM. The total available credits are 5000. For simplicity, let us consider that there are no API calls made on the previous day and no additional credits were purchased.

      Between 9:00 AM and 9:05 AM on day 1,  you use up 100 credits and you are left with 4900 credits . Since no API calls were made the previous day, you have no API credits getting freed up at that time. Between 9:05 AM and 9:10 AM, you use up 150 credits, leaving you with 4750  credits. Let us assume that you exhausted your available limit by 8.45 AM the next day. 
  
      At 9 AM on day 2, 100 API credits used on the previous day (day 1) will be freed up. Similarly, at 9:05 AM on day 2 ,  150 credits will be freed. In this case API calls between 8:45 AM and 9 AM will result in system errors.  

      Let us consider the same scenario if you had purchased add-on credits. After you exhaust your available limit by 8:45 AM on day 2, the credits for further API calls will be considered from the purchased add-on credits. At 9 AM, when the 100 API credits used on the previous day are freed up they are available for your use instead of add-on credits.

Concurrency 


In addition to 24 hour rolling window throttler, Zoho CRM has concurrency limit being applied for APIs. It will limit the no of parallel API calls being active at one time instance. Concurrency limit is checked per org per OAuth app. Concurrency limit differs based on your Zoho CRM edition.


Edition
Concurrency limit for an Org/App
Free
5
Standard/Starter
10
Professional
15
Enterprise/Zoho One
20
Ultimate/CRM Plus
25



Let's assume your organization has a concurrency limit set at 10. A sequence of API calls are made one after another. When all these API calls are still in process with each API call you make, the number of concurrent API calls increases incrementally. Initially, when you make the first API call, concurrency is 1. For the second API call made before the end of the first API call, concurrency becomes 2, and so on. This scenario is shown in the picture above. Once you reach the 10th API call, concurrency reaches its maximum limit of 10. As a result, the 11th API call fails.

However, let's assume that the 5th API call completes its process, thereby reducing the concurrency level to 9. In this state, the 12th API call can be made successfully without encountering any errors.

Sub-concurrency

Some APIs will take much more computing resources than other APIs. For example, an Insert Records API call for a 1000 records will take much more resources than a Get Leads API call for a particular lead id.

For such APIs, we'll apply a separate concurrency limit namely sub-concurrency limit to ensure that the APIs are being used responsibly. The APIs that will falls under the sub-concurrency limit are
  • Get Records with cvid or sort_by parameters
  • Convert Lead
  • Insert, Update, or Upsert records (when the record count is greater than 10)
  • Send Mail
  • Search records API invoked from function
  • Query API
  • Composite API
Across all editions of Zoho CRM, the sub-concurrency limit is set as 10. You can make 10 concurrent requests for a combination of the above listed APIs or 10 concurrent requests of one of the APIs. However, if the total number of sub-concurrent requests exceeds 10, the system will generate a "TOO_MANY_REQUESTS" error.



Let's understand how concurrency and sub-concurrency apply together to your API calls. Assume that in your organization, the concurrency limit is set at 12 and sub-concurrency limit is set at 10. 

We'll consider a case where send mail API call has been fired in parallel 11 times, for which the sub-concurrency is applicable. For the first 10 send mail API calls, there won't be any error and sub-concurrency limit will reach it's maximum allowed limit of 10. When the 11th API call is made, the error "TOO_MANY_REQUESTS"  will be thrown even though the concurrency limit of 12 has not reached .

Now, let's consider the 12th API call, doesn't fall under the category of API calls subject to the sub-concurrency limit, say it is a normal GET records call with just fields & ids parameter. This call goes through successfully without encountering any errors. Similarly, the 13th API call, a GET user API call, also goes through. At this point, the concurrency is 12, and the concurrency limit is set at 12 as well.  The 14th API call will result in an error because the concurrency limit exceeded.  In short, the number of API calls allowed at a time depends on the concurrency limit and sub-concurrency limit. 


We hope you found this post useful and it increased your understanding.  Stay tuned for more.

Cheers!
Mable

    Access your files securely from anywhere







                            Zoho Developer Community





                                                  Use cases

                                                  Make the most of Zoho Desk with the use cases.

                                                   
                                                    

                                                  eBooks

                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho Desk.

                                                   
                                                    

                                                  Videos

                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho Desk.

                                                   
                                                    

                                                  Webinar

                                                  Sign up for our webinars and learn the Zoho Desk basics, from customization to automation and more

                                                   
                                                    
                                                  • Desk Community Learning Series


                                                  • Meetups


                                                  • Ask the Experts


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner




                                                            • Sticky Posts

                                                            • Kaizen #197: Frequently Asked Questions on GraphQL APIs

                                                              🎊 Nearing 200th Kaizen Post – We want to hear from you! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
                                                            • Kaizen #198: Using Client Script for Custom Validation in Blueprint

                                                              Nearing 200th Kaizen Post – 1 More to the Big Two-Oh-Oh! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
                                                            • Celebrating 200 posts of Kaizen! Share your ideas for the milestone post

                                                              Hello Developers, We launched the Kaizen series in 2019 to share helpful content to support your Zoho CRM development journey. Staying true to its spirit—Kaizen Series: Continuous Improvement for Developer Experience—we've shared everything from FAQs
                                                            • Kaizen #193: Creating different fields in Zoho CRM through API

                                                              🎊 Nearing 200th Kaizen Post – We want to hear from you! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
                                                            • Client Script | Update - Introducing Commands in Client Script!

                                                              Have you ever wished you could trigger Client Script from contexts other than just the supported pages and events? Have you ever wanted to leverage the advantage of Client Script at your finger tip? Discover the power of Client Script - Commands! Commands


                                                            Manage your brands on social media



                                                                  Zoho TeamInbox Resources



                                                                      Zoho CRM Plus Resources

                                                                        Zoho Books Resources


                                                                          Zoho Subscriptions Resources

                                                                            Zoho Projects Resources


                                                                              Zoho Sprints Resources


                                                                                Qntrl Resources


                                                                                  Zoho Creator Resources



                                                                                      Zoho CRM Resources

                                                                                      • CRM Community Learning Series

                                                                                        CRM Community Learning Series


                                                                                      • Kaizen

                                                                                        Kaizen

                                                                                      • Functions

                                                                                        Functions

                                                                                      • Meetups

                                                                                        Meetups

                                                                                      • Kbase

                                                                                        Kbase

                                                                                      • Resources

                                                                                        Resources

                                                                                      • Digest

                                                                                        Digest

                                                                                      • CRM Marketplace

                                                                                        CRM Marketplace

                                                                                      • MVP Corner

                                                                                        MVP Corner







                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now


                                                                                            Zoho Show Resources


                                                                                              Zoho Writer Writer

                                                                                              Get Started. Write Away!

                                                                                              Writer is a powerful online word processor, designed for collaborative work.

                                                                                                Zoho CRM コンテンツ








                                                                                                  Nederlandse Hulpbronnen


                                                                                                      ご検討中の方




                                                                                                            • Recent Topics

                                                                                                            • Can we generate APK and IOS app?

                                                                                                              Dears, I want to know the availability to develop the app on zoho and after that .. generate the APK or IOS app  and after that I added them to play store or IOS store.. Is it possible to do this .. I want not to use zoho app or let my customers use it. thanks 
                                                                                                            • Set Custom Icon for Custom Modules in new Zoho CRM UI

                                                                                                            • Change total display format in weekly time logs

                                                                                                              Hi! Would it be possible to display the total of the value entered in the weekly time log in the same format that the user input? This could be an option in the general settings -> display daily timesheet total in XX.XX format or XX:XX.
                                                                                                            • Deprecation Notice: OpenAI Assistants API will be shut down on August 26, 2026

                                                                                                              I recieved this email from openAI what does it means for us that are using the integration and what should we do? Earlier this year, we shared our plan to deprecate the Assistants API once the Responses API reached feature parity. With the launch of Conversations,
                                                                                                            • How to center a field inside a section?

                                                                                                              I’ve been trying to center a field inside a section in Zoho Canvas. When I align it visually, it looks centered in the editor, but after clicking Save, the field appears misaligned on the actual canvas. I also tried setting the field to full width, but
                                                                                                            • Kaizen #192 - Implementing Custom Token Persistence in Python SDK

                                                                                                              Welcome back to another week of Kaizen! Last week, we discussed how to implement Login with Zoho using OAuth 2.0 and saw how to bring it to life in a real-world application with the Zoho CRM Python SDK. We also discussed how Zylker Academy built a custom
                                                                                                            • Showing the map along with mileage expense

                                                                                                              When you use the GPS to track mileage, it shows you the map of the actual path travelled. It would be very useful and practical to save that map with the mileage expense, so that when the report is created, it provides a map of each mileage expense associated
                                                                                                            • Enable Validation Rule for Multi-Select Picklist Field

                                                                                                              Zoho, Please allow validation rules for multi-select fields.
                                                                                                            • File Upload field not showing in workflow

                                                                                                              Hi, I have added a field on Zoho CRM. I want to use it in a workflow where that particular field is updated based on another field, however it is not showing up in the field list to select it in the workflow. Why is this please?
                                                                                                            • CRM Custom function updating a module record shows the Super Admin user as the record modifier

                                                                                                              Dear Zoho CRM Team, Is there any way to update this so that when a custom function has updated a record the Super Admin user doesn't become the modifier? This happens on the record as a modifier and shows up in the audit logs. It would be more useful
                                                                                                            • Best practice importing items and matching assemblies

                                                                                                              Hi, I was wondering what would be the best practice to import items and composite items (assemblies) From my backup, what should I import first? The items or the composite items? I am on Zoho one, using inventory and books. Kind regards, Sabine
                                                                                                            • Best way to fetch employee names from Zoho People into Zoho Creator Inventory Stock Form field Employee Name Lookup

                                                                                                              Hi Team, I have a requirement in my Zoho Creator application (Inventory Stock Adjustment) where I need to fetch employee names from Zoho People and use them as a lookup in a form. Currently, I am considering using an integration field to fetch this data
                                                                                                            • get file api is returning Junk data

                                                                                                              I am working on extension development where at one point I need to retrieve attachments on records I found out I can use only invokeconnection and not invokeurl in extension development The invoke connection returns the image in raw binary format. When
                                                                                                            • Need help with message box

                                                                                                              End user updates many records at once. Each have unique serial number. They want a confirmation box that says starting number, ending number and qty. Is there any way to do this? I been searching and asking support but seems like no great solution.
                                                                                                            • [Webinar] The Transformative Power of Gen BI

                                                                                                              Traditional decision-making tools are no longer enough. The integration of generative AI into business intelligence (BI) is proving to be a true game changer—enabling businesses to make faster, smarter, and better informed decisions. Early adopters of
                                                                                                            • Backorder process review - Automating Removal of Sales Order from "On Hold" When PO is Received

                                                                                                              Hello Zoho Inventory Team, Currently, sales orders in On Hold status are released only when the bill for the purchase order is created. In our workflow, it would be much more efficient if the sales order could automatically move out of On Hold as soon
                                                                                                            • How to access the saved Query using API?

                                                                                                              I have created a query in setting. Is it possible to access it from a API? What's the endpoint? I tried /v8/queries/important_deals but didnt' work.
                                                                                                            • création d'une base de données

                                                                                                              base de donnee d'un lycée
                                                                                                            • User Session variables to recall after form submit & redirect to menu

                                                                                                              Hey, Forgive me if this is a simple answer I have overlooked. I have built a big onboarding process for my SAAS platform which is built and managed by an external Dev team. I am hoping to embed my new creator app on the SAAS platform. I have a menu page
                                                                                                            • Zoho Writer Merge Template with data from Zoho Analytics Views

                                                                                                              Hello, Is there any way to pull information from Zoho Analytics and put it into a Merge Template? I am trying to create a bulk export of one report that filters on a field to create a single document for each of the filter fields.
                                                                                                            • Having to enter bill before stock shows as available.

                                                                                                              Hi, Am I right in thinking you must create a bill from the purchase order receipt before the goods are available for shipping?
                                                                                                            • Agent Availability report

                                                                                                              From data to decisions: A deep dive into ticketing system reports Businesses need to track when their support agents check in and check out from work. This report, titled Agent Availability, is one of the static reports that helps managers track the number
                                                                                                            • Writing by Hand in "Write" Notes

                                                                                                              Hi there! I just downloaded this app a few moments ago, and I was wondering if there was a way to write things by hand in "Write" mode instead of just typing in the keyboard. It would make things a bit more efficient for me in this moment. Thanks!
                                                                                                            • AI-driven construction analytics using Zoho Projects Plus

                                                                                                              Construction projects thrive on timelines; if a project is completed on or before the expected time, it makes headlines, but if it gets delayed, the company’s credibility will be at risk. Such projects require precise planning and constant monitoring,
                                                                                                            • Canadian payroll

                                                                                                              Hello ZOHO, is any updates on when payroll for Canada will be available?
                                                                                                            • Unified customer view: Bringing product intelligence into your CRM data

                                                                                                              For businesses today, applications and digital interfaces are the main touch points in the customer journey. While Zoho CRM data already tells who your customers are and what they buy, Zoho Apptics tells you how they interact and engage with your product.
                                                                                                            • Zoho Creator SaaS app with multiple client AND multiple users

                                                                                                              I am close to finalizing a Zoho Creator app that will be used by different companies to manage sale info, and each company can have multiple users using the app. Things were going perfectly until I tried a search on a report. I use a database field in each table to separate the data for each company, which works great. BUT when I do a search, I get to see ALL the data. This means that Company A could easily see the data from Companies B and C via the built-in search. Is there a way to set up the
                                                                                                            • Project Change Orders and Additions

                                                                                                              We are in the process of migrating from QuickBooks Online to Zoho Books. We have Zoho One and like the ability to sync all of our data across everything. And I like that projects work in a way that's less dumb than QuickBooks. I'm trying to figure out
                                                                                                            • Track online, in-office, and client location meetings separately with the new meeting venue option

                                                                                                              Hello everyone! We’re excited to announce meeting enhancements in Zoho CRM that bring more clarity and structure to how meetings are categorized. You can now specify the meeting venue to clearly indicate whether a meeting is being held online, at the
                                                                                                            • Create custom rollup summary fields in Zoho CRM

                                                                                                              Hello everyone, In Zoho CRM, rollup summary fields have been essential tools for summarizing data across related records and enabling users to gain quick insights without having to jump across modules. Previously, only predefined summary functions were
                                                                                                            • Possible to send Zoom AI Companion transcripts and summaries to contacts in CRM?

                                                                                                              Title says it all. Is it possible to send Zoom AI Companion transcripts and summaries to contacts in Zoho CRM?
                                                                                                            • Introducing segments for targeted user engagement

                                                                                                              Hello everyone, We’re excited to announce Segments in Zoho Apptics, a new way to group users based on their behavior, preferences, and app activity. With Segments, you can deliver more meaningful, timely, and relevant experiences to your users. When combined
                                                                                                            • How do I edit the Calendar Invite notifications for Interviews in Recruit?

                                                                                                              I'm setting up the Zoho Recruit Interview Calendar system but there's some notifications I don't have any control over. I've turned off all Workflows and Automations related to the Calendar Scheduling and it seems that it's the notification that is sent
                                                                                                            • Posibility to add Emoticons on the Email Subject of Templates

                                                                                                              Hi I´ve tried to add Emoticons on the Subject line of Email templates, the emoticon image does show up before saving the template or if I add the Emoticon while sending an Individual email and placing it manually on the subject line. Emoticons also show
                                                                                                            • Clarity on extended contract status

                                                                                                              Clarity on “extended” status- How does Zoho “extend” a contract?  E.g. if client extends by 1 month, can the “end date” be adjusted accordingly in Zoho and tagged as “Extended” with a clear audit trail that also captures the client’s email? Note- Email
                                                                                                            • Customizing contract status

                                                                                                              Can we customize/add/remove status on Zoho contracts ourselves or does Zoho needs to do this? Context- There is a long list of status on Zoho but not all of them are relevant for us . There are few status which are missing and needs to be added. E.g-
                                                                                                            • Set Custom Business Calendars and Holidays for Global Teams

                                                                                                              Managing a project across diverse teams means accounting for more than just tasks and deadlines; it means acknowledging how and when each team actually works. Users might follow different working days or observe region-specific holidays that cannot be
                                                                                                            • [Integration edition] Deluge learning series - Integrations between Zoho apps and Third-party services with Deluge | 28 August 2025

                                                                                                              We’re excited to welcome you to the Deluge learning series: Integration edition! The Integration edition will run for three months: Session 1 – Integrating Zoho Apps with Deluge using inbuilt integration tasks Session 2 – Integrating Zoho Apps with Deluge
                                                                                                            • Critical Vulnerability in all major password manager plugins - is Zoho Vault affected?

                                                                                                              Hi Zoho, a security researcher found a critical clickjacking vulnerability in all major browser password managers: DOM-based Extension Clickjacking: Your Password Manager Data at Risk | Marek Tóth Is Zoho Vault affected as well? Apparently the Vault extension
                                                                                                            • Introducing SecureForms in Zoho Vault

                                                                                                              Hey everyone, Let’s face it—asking someone to send over a password or other sensitive data is rarely straightforward. You wait. You nudge. You follow up once, twice—maybe more. And when the information finally arrives, it shows up in the worst possible
                                                                                                            • Next Page