CRM : Standardisez et personnalisez les champs
Standardisez les termes utilisés
Des données de mauvaises qualités au sein de votre CRM peuvent être la conséquence de multiples facteurs. Sans l'adoption d'une méthode standardisée, une base de données CRM peut devenir rapidement devenir désordonnée. Une bonne gestion des champs utilisés est ainsi impérative, mais pour qu'elle soit efficace elle doit impérativement être accompagnée d'une standardisation des termes utilisés.
Le manque de standardisation est très fréquent dans les entreprises : Un même pays peut être par exemple être représenté et connu des équipes sous différents termes : USA, US, États-Unis d'Amérique...
Votre CRM peut alors interpréter ces différents sigles comme des pays distincts, faussant la validité de vos données et l'analyse de ces dernières.
Standardiser les termes s'avère ainsi être une nécessité si vous voulez envoyer des campagnes d'e-mailing efficaces, segmentées selon des critères spécifiques.
Si trop de champs sont utilisés pour un seul terme (par exemple un pays), de nombreux contacts risquent de passer à travers les mailles du filet.
Vous pouvez donc créer une liste d'abréviations et de formats de saisie standardisés pour de nombreux critères : adresses postales, les noms de société, les désignations, les modèles, etc. Cette méthode vous aidera à générer des rapports précis et à filtrer les données de votre CRM en fonction de critères exacts.
Personnalisez les champs
Avec Zoho CRM, vous pouvez créer et gérer de nouveaux champs selon vos besoins et objectifs. Ces champs seront disponibles pour tous les utilisateurs ajoutés au compte CRM de votre organisation, selon des règles que vous définissez vous-même.
L'objectif de la personnalisation des champs : que ces derniers soient le reflet de vos process. Chaque entreprise possède des process qui lui sont propres, selon ses objectifs mais aussi selon les normes auxquelles elle doit se conformer. Un bon CRM se doit ainsi d'être flexible et de laisser libre cours aux utilisateurs sur la gestion et la personnalisation.
Vous pouvez ainsi personnaliser les champs prédéfinis : Vous pouvez modifier, supprimer et masquer certains des champs.
Les avantages d'une telle personnalisation sont nombreux :
- Désignez des champs comme obligatoire, selon les objectifs et besoins de votre entreprise. Si vous êtes régulièrement amené à envoyer du courrier à vos clients, mais que les informations postales sont souvent incomplètes (rue, numéro de porte, code postal, région etc.), vous pouvez créer et rendre obligatoire les champs correspondants. De cette manière, vous assurez une meilleure gestion de vos données, et encadrez vos process de manière entièrement automatisée.
- Attribuez une limite de caractères. Vos équipes de vente sont sans doute amenées à enregistrer les numéros de téléphone de vos prospects. Maintenir une limite de caractères par champs permet d'éviter les erreurs de frappes qui corromprait la validité du numéro. Cette fonction ne se limite cependant pas aux chiffres, elle s'étend aussi aux lettres. Vous êtes alors en mesure d'encadrer pleinement la gestion de vos données.
- Gérez les autorisations en fonction des rôles. Vous pouvez masquer certains champs selon les profils d'utilisateurs. Certains champs peuvent en effet n'être important que pour un département en particulier. En limitant l'accès à ces champs les utilisateurs ne pourront modifier que les données qui sont pertinentes pour leurs objectifs respectifs. Les données de votre CRM sont ainsi mieux compartimentées.
Pour conclure, la personnalisation de champs et la standardisation des termes sont deux outils qui permettront à la fois une meilleure gestion de vos données, et une réduction des erreurs humaines. Vous serez en mesure d'être plus précis dans vos campagnes, et dans l'analyse de vos performances.
Access your files securely from anywhere
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Antoine Perrault
Sticky Posts
CRM - Astuce #5 : Effectuer des actions en masses
Bonjour à tous, Au programme du jour : éviter les répétitions grâce à la fonction "en masse". Gagnez du temps sur ces actions simples pour vous concentrez sur votre entreprise. Allez dans le module concerné et cliquer sur les : (...) Suppression enZoho CRM - Il y a du nouveau chez les modèles d'e-mails
Bonjour à tous, Nous sommes ravis d'annoncer que les modèles d'email dans Zoho CRM sont désormais adaptés au design pour tous les ordinateurs et mobiles. Le responsive design désigne une méthode selon laquelle les pages sont conçues pour s'afficherNouveautés Zoho CRM : la page d'accueil et le tableau de bord actualisés !
Bonjour à tous, Nous avons apporté quelques améliorations à la page d'accueil des utilisateurs et à l'onglet Tableau de bord, en voici un aperçu. Des composants supplémentaires dans la page d'accueil pour les nouveaux inscrits : Dans l'onglet Accueil,CRM Blueprint #5: Glossaire
Bonjour à tous, Voici le dernier volet de notre série sur les Blueprints : un glossaire pour comprendre tous les termes nécessaire à l'automatisation de votre process. État : fait référence à chaque étape de votre processus. Par exemple : qualification,CRM : Ajoutez de la couleur à vos balises CRM
Bonjour à tous, Les tags sont des identifiants uniques qui peuvent être associés à différents enregistrements ce qui permet de rechercher, trier, catégoriser, filtrer et segmenter efficacement les enregistrements. Cette nouvelle amélioration a pour but
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho DataPrep Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho Campaigns Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Data export
I need to export our customer's data and projects' data for our purpose but am unable to export full data i only get around 3160 projects and around 2k customer can you please help me to get full data, pleaseZoho Marketing Plus : Un outil tout-en-un pour la création de pages, la collaboration et la gestion du calendrier marketing
Nous sommes ravis de vous présenter trois nouvelles fonctionnalités puissantes de Zoho Marketing Plus s’enrichit désormais d’un page web (l'éditeur de pages), qui vous permet de créer des pages attrayantes et à fort taux de conversion pour vos campagnesGrouping payments to match deposits
Is there a way to group multiple invoice payments together so they match credit card batches and grouped deposits in the bank account? Basically, we are creating invoices for each of our transactions, and applying a payment to each of the invoices. Our payments are either credit cards or checks. We want to be able to group payments together so when our bank account reflects a credit card batch made up of many transactions, or the deposit we took to the bank that has multiple checks from differentEmployees can not add some expenses suddenly
Zoho expense was working fine and whenever there was a new merchant, it would automatically add and also the same auto added in Zoho Books (due to merchant-vendor sync) untill now. From today, it is having problems in searching the existing vendors andiOS 10: Caller ID new feature?
Hi, in the update history of the iOS App (for iOS10) - v.3.2 - i found the point "caller identification" has this feature been deactivated again? i cannot find anything on my iphone on how to activate this feature. or does it just work from the beginning?Recommendations to store meeting notes for easy access from Contacts, Accounts & Deals module records?
I would like your advice on how to achieve this use case for my organization. It’s related to where/how best to store meeting notes from a conversation with Contact(s) working at an Account (Company) in the context of a Deal. The ideal solution (fromBank reconciliation. Match Transaction -filter
When matching an imported bank statement file we only get a match if it is an excact match on both amount and date. Then a suggestions comes up with a very broad selection regarding amount, and no default "between" dates. I can then go an manually adjust the filter, and have to put in from-to amounts and dates. How do I set a default from-to date? As an example, I would like the date to be +- 3 days, Thanks.Added new staff but does not appear in other organization list
Hi, I added the new staff under Sales Manager in the contacts, but it does not appear in the other organization list where I need to create a contact, and I can't select the newly added Sales ManagerIntegrating Calendly with Zoho Calendar in Zoho Mail
I moved my office into a business incubator space that uses Calendly for meeting management and events. Calendly doesn't have a integration with Zoho Calendar and vice versa. I was directed to Zapier for integration but it doesn't have an integrationMap fields from module X to a lookup field in subform in module Y
Hi there In the 1st screenshot attached, you can see a subform in myLeads module. You can see that there is a number already filled there - that is the 'Property ID' and it is a single line field. It is the 'Property ID' of an entry I have in anotherhow to create a new line in string in Client Script?
I want to show an alert using client script, I need to add a new line in String, I assume I can use \n\n inside a string, but unfortunately it doesnt work ZDK.Client.showAlert("First Line \n\nI expect this is in second line");Surely it's time Inline editing from views
I think the first request I found for in-line editing from grids was approximately 12 years ago - that post was locked because it was suggested Zoho sheetview solved the problem. However, it's now 2024, and in-line editing from grids is just a basic expectation.Multi branding issue with sender addresses
Hello, I'm currently working on a project involving two (seperate) brands. Named 'Windeck' and 'Prolance'. They've chosen CRM Plus and I'm currently working on CRM, SalesIQ, Social and Marketing Automation. So far, I'm able to make enough separationsIs there API Doc for Zoho Survey?
Hi everyone, Is there API doc for Zoho Survey? Currently evaluating a solution - use case to automate survey administration especially for internal use. But after a brief search, I couldn't find API doc for this. So I thought I should ask here. ThanEmail Campaigns overview page is missing SENT DATE and # people sent to!
I would like to see the date the email campaign was sent, so I can understand and track when each email campaign was sent. Right now, unless you go to a contact who received a campaign, you cannot see when the campaign was sent (!!!!!!). So, if my bossSEO recommendation of H1 tag for website tittle
The exact words are “ It is good practice to place the page title inside the H1tag.” Now I already have one H1 tag on my website but it is not website tittle. In the SEO recommendation that is clear too that I have h1 tag on my page. Now I don’t knowHow to choose other payment methodes than creditcards
We have connected stripe as a payment provider in zoho books, booking, commerce and checkout. In stripe we selected al major payment methodes for Belgium (mainly bancontact). However, at checkout customers seems to have only the possibility to pay withHow to call a Creator function which is in a different Creator application?
How to call a Creator function which is in a different Creator application?Can the code in my "Successful form submission" WF be invoked from a function?
Can "Successful form submission" be invoked from a function? Data gets into a form manually and programatically. My code in "successful form submission" is good and I want to reuse it/call it, from another function which does Insert Into How to achieveKaizen #169 - Serialization and Schema Management in Queries
Hello everyone! Welcome back to another post in the Kaizen series! In Kaizen #166, we discussed handling Variables in Queries and associating the query in Kiosk. This week, we will discuss Serialization and Schema management in Queries. Business ScenarioIntroducing Keyboard Shortcuts for Zoho CRM
Dear Customers, We're happy to introduce keyboard shortcuts for Zoho CRM features! Until now, you might have been navigating to modules manually using the mouse, and at times, it could be tedious, especially when you had to search for specific modulesFeature Request: Notebooks within notebooks (Tree-like structure)
Dear Zoho! I already migrated all my stuff from Google Keep, Im really fond of Zoho Notebook so far. One thing that could make the service much more powerful is multi-level notebooks (or tree like structure). For example, entering into Notebook namedCan't get authorization for Sandbox environment using the self client
Hello, After creating a self client, and following the client-credentials method (as it's not optimat to manually generate a code for every 10 minutes), after inputting the sandbox org id for SOID parameter, im getting the error: "error": "no_org". ForCreate landing pages from Zoho Marketing Plus
Hey everyone, Over the last few months, we've introduced various features and enhancements to bolster the marketing capabilities of Zoho Marketing Plus and make it simpler for everyone. To that end, we're excited to announce that Zoho LandingPage is nowCustom service report or Zoho forms integration
Hello, So far the experience with Zoho FSM and the integration with Books has been good, however there are limitations with service reports. As with my business, many organisations send technicians to different types of jobs that call for a differentEmail tracking subdomain
The Email Tracking configuration screen of the ZeptoMail asks for a subdomain. I have gone through the documentation but could not find more information about how that subdomain is used by ZeptoMail to track the emails. Can someone throw some light aboutChart View group X-axis values above a value
I have a data set with X values ranging from 0 up to 300-400, the Y values are an AVG of the values for the given X. I am interested in the values at the low end of the scale, say 0-10 and want the X values 10 and greater to be grouped into a single categoryHow do I get the Text Account name instead of the Reference number?
Good Morning everyone! I am very new to zoho analytics. I'm trying to create some pivot tables and when I add the Account or Division name it comes up as a reference number. From my research, I need to use a lookup. I'm having a really hard time understandingCustom API - Need to create a string return value, not only MAP
@Support: When creating a Custom API it only allows a return from a function of MAP type. The service I'm using requires a string return, how can this be achieved?missing video-urgent
hi..I have a problem regarding zoho meeting. I already record almost 2hrs for my interview session. After end my session, i'm stop the recording. Its happened when i didn't received any meeting recording at my email.But i received recording 7minutes afterDuplicate New Ticket Emails
I am getting two Ticket emails when a ticket is created. The first one goes to me as the Admin helpdesk@ And because I am an Agent as well it also send to helpdesk@, support1@ and support2@ Is there any way to stop this?Ticket Response Email Template
Is there a way to have an email template automatically selected when I click on Reply for a ticket?Unpublishing Job Post for LinkedIn
Hi, We have experienced issue with the above. We did unpublish a job in Recruit but it still appear under Job section in our LinkedIn page. It did not remove from LinkedIn as it should be. Please check and advise. Regards, SnyderEditor limitations to define screen types
Guys I have noticed that even in version 2.0 of the editor (which is this new one we use) we still have a lot to improve... When I compare to some more global solutions like Wix, Zyro, Go Daddy, Squarespace and Weebly feel that we have some limitationsDúvidas do Zoho Creator
Pessoal, Estou colocando um tópico para dúvidas do Zoho Creator. Um abraço, LeandroTropicalize Books
Books is an incredibly powerful tool that works well in many countries. But I feel that it is a product that is not yet "tropicalized" for Brazil as we speak (this would be like adapting the local reality). We have many strong competitors who do moreAutomatic Sitemap Generation
Guys are all right? Doesn't make sense for me to have to generate a map site and upload it... because it's not automatically generated just as it is done in WIX? where the customer doesn’t have to worry about this.SEO improvements with ZIA
Are you okay? I would like to bring an idea that would be amazing to improve the product that is the possibility of being able to improve the SEO of the pages (this of each page or each article on the blog) through ZIA so that it could create page SummaryAutomatically updating field(s) of lookup module
I have a lookup field, which also pulls through the Status field from the linked record. When the lookup is first done, the Status is pulled through - this works perfectly. If that Status is later updated, the lookup field does not update as well. AsInitiating a SalesIQ Zobot from a custom button on Zoho Sites
I have created a Zobot set to initiate on a custom action called "Fast_Answers". On Zoho Sites, I created a code snippet button and set it to on-click run the event called "Fast_Answers". I installed the SalesIQ integration code into the Zoho Sites PageNext Page