CRO hack #03: Always segment your reports to understand your audience better

Unsegmented reports can be deceiving. Let's say you run a heatmap on your homepage and learn that only 30% of your visitors stick around to the average fold. Upon first glace, this data can be quite disheartening, and you might consider reworking the design and content of the site to better retain visitors.

However, before taking this drastic step, you decide to dig deeper. Good call. You find that close to 90% of visitors from third-party sites drop off before they reach the average fold. However, 50% of direct traffic continues till the final fold of the website.

What does that mean?

You now realize that a large chunk of your referral traffic is losing interest when it lands on your website. This could mean that the content on the third-party site hasn't educated the visitor enough, which means your visitors won't have the relevant context to understand what you're offering.

What's your next step?

Evaluate the third-party content to understand what's causing this friction. It might be because the content is outdated, misleading, or plain untrustworthy. Your strategy now becomes optimizing your presence on these third-party sites.

Here's the hack in a nutshell:

Start segmenting your reports right away, you might be surprised with what you find.

Happy Optimizing,
Tanya

Topic Participants
Tanya Pandey

Sticky Posts
Did you know?#3: How to target and run your experiment based on custom audience segments in PageSense
Whatever kind of online business you're running, defining your target audience is the key factor to delivering relevant messages and further positioning your brand in the industry. Most marketing efforts revolve around this basic strategy of segmenting
Did you know?#2: How to filter your report by custom date range in PageSense
Do you want to quickly view your experiment analysis or responses over different time periods? Want to effortlessly compare the performance of your website by specific weeks, months, or years? Also, see whether your new marketing strategies or efforts
Did you know?#1: How to filter reports based on different audience segments in PageSense
Hey everyone, Over recent years, our customer support team has been getting queries asking I have this special requirement, and is it possible to achieve that with PageSense?" Fortunately, they were able to say "Yes" to most of them while providing an
[Live Webinar] How to maximize your conversions using existing website traffic
Hello all, Did you know that on an average only 0.1% of your traffic converts? The rest are either heading towards your competitors or dropping off without being able to find what they came for. When you want to increase your conversions, it's natural to start by trying to drive more traffic. Of course, you need more traffic for more conversions. But what if we told you, it's wiser to start with the low hanging fruits - your existing visitors. Aptly, our next webinar is titled "How to maximize your
[Live Expert Webinar] 7 Deadly Copywriting Sins (and How to Avoid Them)
Hello, All successful landing pages have one thing in common—powerful words. In other words, good copywriting. At the same time, writing a winning copy that resonates with visitors every single time can be really challenging. But, here's the catch! Knowing what mistakes to avoid while writing can make the job a lot more easier for you. And that is why, the next webinar in our CRO Masterminds series will be about "7 Deadly Copywriting Sins (and How to Avoid Them)" . Join us for a free live webinar