CRO hack #05: Conduct polls and get the pulse of your visitors

CRO hack #05: Conduct polls and get the pulse of your visitors



Whether you are planning for a website overhaul, product repositioning or content revamp, understanding your customers' needs goes a long way in making important business decisions. What better way to understand their needs than to ask them directly? Polls are a powerful, quick and effective method to collect customer feedback and draw meaningful insights.  

Here are a couple of instances where polls can make a difference:


Boost engagement rates: Polls give your visitors a voice. With the right set of questions, you can interact with your visitors, know their interests and keep the engagement game going.  


Identify drop-offs: A simple "What stopped you from signing up?" or "Did you find what you are looking for here?" can help you see why visitors are leaving your website without taking the desired actions. 

Evaluate content: We constantly update our pages, put out user education content, but how do we know if that's really helping our readers? Ask your readers if your materials are useful to them and improve your content based on their feedback. 

Optimize user experience: Polls can help you see what visitors think about your website/product/landing pages and why they behave in a certain way. You can create a better user experience with this data. 

Improve word-of-mouth: Run Net Promoter Score surveys to know how customers feel about your business or learn whether they would recommend your product to their friends. 

Get feature insight: Want to know if a feature is useful to your target market? Just ask them.  

Build product roadmap: Your customers can give you honest opinions on what's good, what's bad, and what's lacking in your product. Getting their feedback can help you prioritize your releases and build a better product roadmap.
 


Do you have any use cases to share with us? Please leave them in the comments below. 


Cheers,
Vaijayanthi N. 

    Zoho Marketing Automation
            • Sticky Posts

            • A/B Testing Idea #1: Place irresistible and clear CTA buttons

              Are you wasting much of your time and effort A/B testing every single idea that pops into your head, yet you're not generating sufficient traffic to your website? Don't worry—we've got you.   We'd like to introduce you to the A/B Testing Ideas learning
            • CRO hack #04: Hacking a cold heatmap

              Heatmaps do the talking for themselves. They show you where the visitors are clicking—helping you understand exactly which sections on your website are the most engaging. The heatmap of a well-designed landing page will show you exactly what the page's aim is: Get clicks on the main CTA. And if there are clicks on any other element, the diagnosis is easy—the element looks clickable. There are a few heatmaps however, that are just plain confusing. Consider a heatmap having equally distributed clicks
            • Did you know?#3: How to target and run your experiment based on custom audience segments in PageSense

              Whatever kind of online business you're running, defining your target audience is the key factor to delivering relevant messages and further positioning your brand in the industry. Most marketing efforts revolve around this basic strategy of segmenting
            • Did you know?#2: How to filter your report by custom date range in PageSense

              Do you want to quickly view your experiment analysis or responses over different time periods? Want to effortlessly compare the performance of your website by specific weeks, months, or years? Also, see whether your new marketing strategies or efforts
            • Did you know?#1: How to filter reports based on different audience segments in PageSense

              Hey everyone, Over recent years, our customer support team has been getting queries asking I have this special requirement, and is it possible to achieve that with PageSense?" Fortunately, they were able to say "Yes" to most of them while providing an

            Zoho Pagesense Resources

              Zoho SalesIQ Resources



                    Zoho TeamInbox Resources

                      Zoho DataPrep Resources



                        Zoho CRM Plus Resources

                          Zoho Books Resources


                            Zoho Subscriptions Resources

                              Zoho Desk Resources

                                Zoho Projects Resources


                                  Zoho Sprints Resources


                                    Qntrl Resources


                                      Zoho Creator Resources


                                        Zoho WorkDrive Resources





                                            Zoho Campaigns Resources

                                              Zoho CRM Resources

                                                      Design. Discuss. Deliver.

                                                      Create visually engaging stories with Zoho Show.

                                                      Get Started Now