CRO hack #05: Conduct polls and get the pulse of your visitors

CRO hack #05: Conduct polls and get the pulse of your visitors



Whether you are planning for a website overhaul, product repositioning or content revamp, understanding your customers' needs goes a long way in making important business decisions. What better way to understand their needs than to ask them directly? Polls are a powerful, quick and effective method to collect customer feedback and draw meaningful insights.  

Here are a couple of instances where polls can make a difference:


Boost engagement rates: Polls give your visitors a voice. With the right set of questions, you can interact with your visitors, know their interests and keep the engagement game going.  


Identify drop-offs: A simple "What stopped you from signing up?" or "Did you find what you are looking for here?" can help you see why visitors are leaving your website without taking the desired actions. 

Evaluate content: We constantly update our pages, put out user education content, but how do we know if that's really helping our readers? Ask your readers if your materials are useful to them and improve your content based on their feedback. 

Optimize user experience: Polls can help you see what visitors think about your website/product/landing pages and why they behave in a certain way. You can create a better user experience with this data. 

Improve word-of-mouth: Run Net Promoter Score surveys to know how customers feel about your business or learn whether they would recommend your product to their friends. 

Get feature insight: Want to know if a feature is useful to your target market? Just ask them.  

Build product roadmap: Your customers can give you honest opinions on what's good, what's bad, and what's lacking in your product. Getting their feedback can help you prioritize your releases and build a better product roadmap.
 


Do you have any use cases to share with us? Please leave them in the comments below. 


Cheers,
Vaijayanthi N. 

    Zoho Developer Community






                              Zoho Desk Resources

                              • Desk Community Learning Series


                              • Digest


                              • Functions


                              • Meetups


                              • Kbase


                              • Resources


                              • Glossary


                              • Desk Marketplace


                              • MVP Corner


                              • Word of the Day



                                  Zoho Marketing Automation


                                          Manage your brands on social media



                                                Zoho TeamInbox Resources

                                                  Zoho DataPrep Resources



                                                    Zoho CRM Plus Resources

                                                      Zoho Books Resources


                                                        Zoho Subscriptions Resources

                                                          Zoho Projects Resources


                                                            Zoho Sprints Resources


                                                              Qntrl Resources


                                                                Zoho Creator Resources


                                                                  Zoho WorkDrive Resources



                                                                    Zoho Campaigns Resources

                                                                      Zoho CRM Resources

                                                                      • CRM Community Learning Series

                                                                        CRM Community Learning Series


                                                                      • Tips

                                                                        Tips

                                                                      • Functions

                                                                        Functions

                                                                      • Meetups

                                                                        Meetups

                                                                      • Kbase

                                                                        Kbase

                                                                      • Resources

                                                                        Resources

                                                                      • Digest

                                                                        Digest

                                                                      • CRM Marketplace

                                                                        CRM Marketplace

                                                                      • MVP Corner

                                                                        MVP Corner

                                                                      





                                                                      




                                                                          Design. Discuss. Deliver.

                                                                          Create visually engaging stories with Zoho Show.

                                                                          Get Started Now