CRO hack #07: See what your visitors see. Give them what they want.

CRO hack #07: See what your visitors see. Give them what they want.

As a web marketer, your job doesn't end after you launch a website and put out a series of cornerstone content. You have to understand how visitors interact with your website and analyze what has worked with your target market and what hasn't. And you can achieve this with the help of session recording. 

What is session recording?
Session recordings are video renderings of your visitor's actions on your website. You can play, pause, and replay the recordings to see how visitors engage with your website. Session recordings not only help you see what your visitors do on your website, but also help you identify your conversion bottlenecks. 

Here are a couple of things session recording can help you with:


See why people leave your website

Let's say you notice a lot of visitors bouncing off from your pricing page and you have no clue what went wrong. In this case, you can create a session recording to see what you are missing. For example, if the recordings show that the majority of visitors hover over a particular spot and bounce off, you might be missing a call-to-action there.


Know the elements that draw visitor's attention

Session recording shows you how visitors interact with each element on your website, where they click, how they scroll, and which elements keep them hooked for long, and so on. 


Identify bugs in the UI and improve user experience  

Broken images, broken links, missing CTAs and form failures can be major turn offs for your visitors. Session recording shows how visitors navigate through your website so you can help them when they get stuck and fix any usability issues you may have. 


What session recording doesn't show you:

Details that people fill out on the forms like their username, passwords, job titles, etc are masked so you don't have to worry about stepping too much on your visitor's privacy toes.  

Here's this week's quick hack:

Have you tried using our session recording feature yet? Give it a spin and share your experience with us.


    Zoho Marketing Automation
            • Sticky Posts

            • A/B Testing Idea #1: Place irresistible and clear CTA buttons

              Are you wasting much of your time and effort A/B testing every single idea that pops into your head, yet you're not generating sufficient traffic to your website? Don't worry—we've got you.   We'd like to introduce you to the A/B Testing Ideas learning
            • CRO hack #04: Hacking a cold heatmap

              Heatmaps do the talking for themselves. They show you where the visitors are clicking—helping you understand exactly which sections on your website are the most engaging. The heatmap of a well-designed landing page will show you exactly what the page's aim is: Get clicks on the main CTA. And if there are clicks on any other element, the diagnosis is easy—the element looks clickable. There are a few heatmaps however, that are just plain confusing. Consider a heatmap having equally distributed clicks
            • Did you know?#3: How to target and run your experiment based on custom audience segments in PageSense

              Whatever kind of online business you're running, defining your target audience is the key factor to delivering relevant messages and further positioning your brand in the industry. Most marketing efforts revolve around this basic strategy of segmenting
            • Did you know?#2: How to filter your report by custom date range in PageSense

              Do you want to quickly view your experiment analysis or responses over different time periods? Want to effortlessly compare the performance of your website by specific weeks, months, or years? Also, see whether your new marketing strategies or efforts
            • Did you know?#1: How to filter reports based on different audience segments in PageSense

              Hey everyone, Over recent years, our customer support team has been getting queries asking I have this special requirement, and is it possible to achieve that with PageSense?" Fortunately, they were able to say "Yes" to most of them while providing an

            Zoho Pagesense Resources

              Zoho SalesIQ Resources

                    Zoho TeamInbox Resources

                      Zoho DataPrep Resources

                        Zoho CRM Plus Resources

                          Zoho Books Resources

                            Zoho Subscriptions Resources

                              Zoho Desk Resources

                                Zoho Projects Resources

                                  Zoho Sprints Resources

                                    Qntrl Resources

                                      Zoho Creator Resources

                                        Zoho WorkDrive Resources

                                            Zoho Campaigns Resources

                                              Zoho CRM Resources

                                                      Design. Discuss. Deliver.

                                                      Create visually engaging stories with Zoho Show.

                                                      Get Started Now