Custom Fields - Lookup

Custom Fields - Lookup

It would be very helpful to have lookup fields as a custom field type.

There are a number of relatively obvious uses for something like this. Depending on one's situation, it may be important to record competitor(s) and/or vendor(s) for a deal. Those would be Companies, but one can only select a single company for a deal.

These sorts of custom field options are readily available in other Zoho products, competitive pipeline-type products, and low-code database solutions.

I understand the idea of trying to limit bloat and feature creep, but I think letting users make necessary connections in their data is important and probably on the right side of that balance.
    Zoho Marketing Automation

          • Sticky Posts

          • Schedule mass emails, view mass emails status and more!

            Hello everyone,   Mass emails help you communicate with multiple customers in a couple of clicks. We have introduced a Mass Emails dashboard in Bigin so that users can see the status of the mass emails like how many emails were opened, clicked and bounced.
          • Ask the Experts #1: 5-hour knowledge exchange marathon on Bigin

            Hello, Bigin Community! We are excited to welcome you all to our first ever "Ask the Experts" session for Bigin. Ask the experts (ATE) sessions allow users to interact with our Product Management and Development team - the actual brains behind the product.
          • Introducing APIs for Bigin

            Dear customers,   I hope you all are doing good. It's been quite a journey since we launched Bigin publicly, and we are pleased to see all your responses so far. Today, we are excited to launch our APIs, making Bigin even more extensible. With the launch

          Zoho Pagesense Resources

            Zoho SalesIQ Resources

                  Zoho TeamInbox Resources

                    Zoho DataPrep Resources

                      Zoho CRM Plus Resources

                        Zoho Books Resources

                          Zoho Subscriptions Resources

                            Zoho Desk Resources

                              Zoho Projects Resources

                                Zoho Sprints Resources

                                  Qntrl Resources

                                    Zoho Creator Resources

                                      Zoho WorkDrive Resources

                                          Zoho Campaigns Resources

                                            Zoho CRM Resources

                                                    Design. Discuss. Deliver.

                                                    Create visually engaging stories with Zoho Show.

                                                    Get Started Now