Dynamic content needs improvement

Dynamic content needs improvement

I'm finding dynamic content blocks in Campaigns to be severely lacking compared to other email campaign software I use. 

Firstly, you are unable to use fields which aren't text fields as criteria, which meant I had to set up multiple workflows and workarounds to be able to segment/create the conditions for the content I needed. 

Secondly, you can only add one condition for the criteria, then an "else if". In the example I am creating dynamic content for, I want to show different content based on the contact's sector. There is some crossover between the sectors, but in order to show the same block of content for multiple sectors, I have to duplicate the block, which is messy and takes twice as long to implement.

I am also working with Activecampaign, Sendinblue and Mailchimp and none of them have the above problems. 

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                                                            • Marketer's Space: Proven tips to improve open rates – Part II

                                                              Hello Marketers! Welcome back to another post in Marketer's Space! We're continuing from where we left off a fortnight ago. We ended the previous post discussing the subject line, and we'll continue from there. Let's dive right in. Pre-header Pre-header

                                                            • Tip of the week 03 - Sending emails in batches

                                                              Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

                                                            • Tip of the week 04 - Know about your recipients' 'prime open time.'

                                                              In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

                                                            • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                                                              Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other

                                                            • Email Deliverability Tip #3: Seal the deal with the preheader

                                                              In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep


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