Email Campaigns and Automation

Hello,

I had a few questions regarding email campaigns and the automation that goes with them.

1. If I send a campaign and the recipient opens it and clicks through it, can I then send another email targeting these people with an “are you interested in” email campaign. Essentially to try and get them to buy more products. If yes, how automated can this process be? Will I have to manually do this each time?

2. Can I target clients based on if they don't open an email? How automated can this be?

3. Further adding to question 2, will I be able to send a campaign specifically targeting those that didn’t open the first email with a “win-back email”. For example, If the don't open an email that I send, can I target those people with a new campaign that will try and get them to come back and buy a product. Again, how automated can this be?

Thanks in advance!

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Jeff
Hariram | Zoho Campaigns

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