Email marketing activities for the 2022 holiday season
If you're an email marketer and you're finding it difficult to gather and plan email campaigns around this holiday season, here are some ideas to target each audience during each holiday or festival.
Customers expect to see emails on special offers and other gifts that come along with the festive season. Schedule your campaigns now to take full advantage of the special days described below to engage your audience and generate more revenue.
Every email sent during the holiday season is an extra year-end opportunity for email marketers to add shopping offers, exclusive discounts, and season's greetings emailers to create a remarkable impact on contacts, clients, and customers.
To your audiences in India
Durga Pooja: People celebrate the victory of good over evil during the Pooja Holidays in the first week of October. Brands can try launching effective sales campaigns along with creating other content using any of these nine colors—white, red, royal blue, yellow, green, orange, grey, pink, and peacock green.
Diwali: The festival of lights is the most-anticipated Hindu festival of the year, and it's also celebrated in Jainism and Sikhism. Brands can send email campaigns that kindle the festive spirit to their audiences during the last week of October. Red, pure yellow, vivid magenta, and pure blue are the most prominent colors associated with this feast of light.
To your audiences in the US and Canada
Thanksgiving: It's time to get personal and focus on gratitude. You can promote your loyalty programs and charitable causes that you're supporting to let your audience know how they can participate. Colors associated with this autumn holiday are red, brown, yellow, and orange.
To your audiences in Europe and the US
Halloween: Create fun campaigns for your contacts with spooky puns and snappy, humorous email copy. This will get your audience into the Halloween spirit, and it will help focus their attention on your brand. Orange and black have long been the traditional colors of Halloween.
To your audiences in Israel and the US
Hanukkah: This holiday is a festival of lights for the Jewish community. Brands can create campaigns that convey their dedication to their target audience's well-being. The colors associated with this early winter celebration are blue and white.
To your audiences across the world
Black Friday and Cyber Monday: When it comes to Black Friday and Cyber Monday, one of the biggest challenges brands face is competing with other brands. This is the time to launch creative offers and discounts that will stand out from the influx of sales and shopping emails in your contacts' inboxes. For these important sales days, bright and flamboyant colors will suit your emails best.
Christmas: One of the greatest opportunities to build lasting relationships with your customers is to create Christmas email campaigns with your best offers and discounts. It's well-known that the four most popular Christmas colors are red, green, gold, and silver.
New Year's Day: You'll want to send your best wishes for a happy new year so that your customers and contacts feel valued and compelled to engage with your content.
Happy holiday email marketing, everyone!
Do you send email campaigns during any other holidays in October, November, and December? Do let us know your experience of sending holiday email campaigns in the comments below! We're all ears :)
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