Email marketing activities for the 2022 holiday season
If you're an email marketer and you're finding it difficult to gather and plan email campaigns around this holiday season, here are some ideas to target each audience during each holiday or festival.
Customers expect to see emails on special offers and other gifts that come along with the festive season. Schedule your campaigns now to take full advantage of the special days described below to engage your audience and generate more revenue.
Every email sent during the holiday season is an extra year-end opportunity for email marketers to add shopping offers, exclusive discounts, and season's greetings emailers to create a remarkable impact on contacts, clients, and customers.
To your audiences in India
Durga Pooja: People celebrate the victory of good over evil during the Pooja Holidays in the first week of October. Brands can try launching effective sales campaigns along with creating other content using any of these nine colors—white, red, royal blue, yellow, green, orange, grey, pink, and peacock green.
Diwali: The festival of lights is the most-anticipated Hindu festival of the year, and it's also celebrated in Jainism and Sikhism. Brands can send email campaigns that kindle the festive spirit to their audiences during the last week of October. Red, pure yellow, vivid magenta, and pure blue are the most prominent colors associated with this feast of light.
To your audiences in the US and Canada
Thanksgiving: It's time to get personal and focus on gratitude. You can promote your loyalty programs and charitable causes that you're supporting to let your audience know how they can participate. Colors associated with this autumn holiday are red, brown, yellow, and orange.
To your audiences in Europe and the US
Halloween: Create fun campaigns for your contacts with spooky puns and snappy, humorous email copy. This will get your audience into the Halloween spirit, and it will help focus their attention on your brand. Orange and black have long been the traditional colors of Halloween.
To your audiences in Israel and the US
Hanukkah: This holiday is a festival of lights for the Jewish community. Brands can create campaigns that convey their dedication to their target audience's well-being. The colors associated with this early winter celebration are blue and white.
To your audiences across the world
Black Friday and Cyber Monday: When it comes to Black Friday and Cyber Monday, one of the biggest challenges brands face is competing with other brands. This is the time to launch creative offers and discounts that will stand out from the influx of sales and shopping emails in your contacts' inboxes. For these important sales days, bright and flamboyant colors will suit your emails best.
Christmas: One of the greatest opportunities to build lasting relationships with your customers is to create Christmas email campaigns with your best offers and discounts. It's well-known that the four most popular Christmas colors are red, green, gold, and silver.
New Year's Day: You'll want to send your best wishes for a happy new year so that your customers and contacts feel valued and compelled to engage with your content.
Happy holiday email marketing, everyone!
Do you send email campaigns during any other holidays in October, November, and December? Do let us know your experience of sending holiday email campaigns in the comments below! We're all ears :)
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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