Enrich your CRM data and keep them updated

You spend a lot of your time and efforts in generating quality leads for your business. While generating leads is a challenge in itself, the real deal begins when sales reps try to nurture these leads and convert them as customers. So how equipped is your sales team with information about your leads matters a lot.

For example, you might be using webforms to generate leads and collect customer information from your website. The lesser your webform fields are, the more your sign-ups right? From optimizing your forms with minimal fields to keeping them in sync with your CRM, you might be doing a great job in generating leads. And yet, nurturing these leads and converting them as customers has never been a cake-walk for the sales reps. Ever wonder why?

There's never "too much" data when it comes to lead nurturing and conversion

Did you know that sales reps spend only about 37% of their time in actual selling?
Incomplete information about your leads and contacts coming in to your CRM is pretty much normal, which means data for your sales reps to nurture and convert them is also meager. Not just webforms, but also leads from any source lack the information that is required to make a sales pitch.

For any sales rep, the more data they have about a lead, the more the odds of making the sale. In order to qualify a lead and keep a decent conversation going, sales reps require certain basic information about their leads and their business. Without which, they eventually end up spending a lot of their time doing research and filling fields in CRM manually. Not to mention, it becomes hard to get on the customers' good books.

And even after all of the time and efforts spent on research, how often do you think the lead or contact information becomes inadequate, incorrect or out-of-date?

According to LeadGenius, 1-6.5 percent of your customer data loses validity every month due to turnover rates.

Keeping your customer data fresh and accurate is as important and as challenging as fetching the data itself.

Data Enrichment by Zia

Good news is, Zia can help you in keeping your Zoho CRM data complete and updated by enriching your record information with useful details such as company, phone number or address.

Zia lets your sales reps do smart work, saving a lot of their time to focus on building substantive conversations with leads and converting them. With as little information as an email address or a domain, Zia brings more information about the lead, maps them to the right field, and lets you decide if you want to overwrite your record information. Zia even remembers the last time your data was enriched, so you know how fresh is your data. You can read more about how Zia enriches your Zoho CRM data here.

To install Data Enrichment by Zia for your Zoho CRM account, click here.

Zoho Developer Community

New to Zoho LandingPage?

Access Zoho LandingPage

Zoho LandingPage Resources

New to Zoho Survey?

Access Zoho Survey

Latest Feature Updates

Explore our Pricing & Plans

Zoho Survey Resources

Android Mobile Surveys

Insurvey Blogs

Insight Blogs

Tips & Tricks

New to Zoho CRM Plus?

Deliver unforgettable customer experiences

ACCESS ZOHO CRM PLUS

New to Zoho CRM Plus?

Deliver unforgettable customer experiences

ACCESS ZOHO CRM PLUS

New to Zoho Marketing Plus?

Everything you need to run your marketing

ACCESS ZOHO MARKETING PLUS

New to Zoho Marketing Plus?

Everything you need to run your marketing

ACCESS ZOHO MARKETING PLUS

New to Bigin?

Signup Now

Access Bigin

Latest Feature Updates

Zoho Desk Resources

Desk Community Learning Series
Digest
Functions
Meetups
Kbase
Resources
Glossary
Desk Marketplace
MVP Corner
Word of the Day

Tout forum

France ZUGs

Zoho SalesIQ Resources

Sticky Posts
Effortlessly advance through your CRM blueprints by including optional fields in transitions
Editions: Professional edition and above DCs: All Release plan: This enhancement is being released in a phased manner to customers. It will soon be available to all users. Hello everyone, Blueprints streamline processes and ensure users adhere to required
Enhancement in Field update and date/time based triggers in Workflow
Hello everyone, Workflows allow to automatically execute a set of actions whenever the defined criteria is met. For example, whenever a new lead is created an introductory email is sent. So this action will keep occurring automatically as long as the
Notes and Attachments visibility can now be restricted based on profiles
Dear All, We hope you're well! We are here with a quick update about Notes and Attachments profile permissions. In the past, a record's Notes and Attachments were visible by default to all users with record access. However, as notes and attachments can
FAQs on Assignment rules - Post your questions
Dear All, Greetings! Assignment rules benefit organizations with effortless queue management capabilities. To bring more clarity on assignment rules, we are constantly publishing FAQs in our knowledge base. To ease the navigation across these FAQs further,
Assign records based on user roles in an organization
Dear Customers, We hope you're well. We are excited to share a new addition to the assignment rules in Zoho CRM. When setting assignment rules, administrators can choose to automate all records or only records which match specific criteria. The criteria