Extension pointers #14: Extend end-user benefits and allow personalization by implementing extensions with custom actions

Extension pointers #14: Extend end-user benefits and allow personalization by implementing extensions with custom actions

From our earlier post on custom actions, we know that we can create templated actions, share them with end users, and allow them to reuse those actions to achieve personalized outcomes. In this post, we'll look at how custom actions make it easy for users to carry out these templated tasks to get customized results.
 
Consider the following scenario: a hardware company that already uses Zoho CRM then utilizes Zoho Projects to implement and work on the deals they've won. Assume that the Zoho Projects portal has two projects: one for handling smaller revenue deals that require minimum development and less time, and the other for managing larger revenue dealsthat will eventually demand more time and resources for execution.
 
As an end user processing deals in Zoho CRM, it would be extremely convenient for the company to have the deals automatically fall into the appropriate projects, such as a task based on the expected revenue. Furthermore, it would be ideal to send emails to the customer with whom they have made the deal to request anything needed from their end in order to move forward with the implementation of the deal. Let's see how we can achieve this with the help of custom actions.
 
We have detailed posts on the steps to create a custom action along with a live example. Now, let's reiterate and go over the steps to achieving the above use case. 
 

Developer activities 

1. Create a connector for Zoho Projects.
2. Create a custom user interface (widget-connected app) that allows the user to select the project where the deal should be created as a task, as well as add the personalized email subject and body that will be sent to the user. 
3. Create a custom action in the Zoho Developer console. 
  • Associate the custom user interface to the custom action. 
  • Define an action that creates a task in the selected project and also sends an email to the customer based on the values entered by the end user in the custom UI. 

Extension/end-user activities 

4. Create workflows as an end-user (i.e., set criteria on expected revenue; provide personalized values for email subject and body, and choose the project in which the deal fulfilling the set criteria should be created as a task) and assign a custom action to them. 

Developer activities

1. Creating a connector 

  • Create a new connector in your extension for Zoho Projects using the Connectors feature under Utilities in the left panel of the Zoho Developer console. 
Note: Zoho Projects follows the OAuth 2.0 protocol for its authentication mechanism. You can refer to this post to learn more about the steps to register Zoho Projects and retrieve your client credentials.
  • Add the necessary connector APIs for your functionality. 
  • The Zoho Projects REST APIs added for our example are mentioned below.
Connector API Name
Method type
URL
Get Projects
GET
https://projectsapi.zoho.com/restapi/portal/${portalid}/projects/
Create project task
POST
https://projectsapi.zoho.com/restapi/portal/${portalid}/projects/${projectid}/tasks/?name=${name}&description=${description}
 
Please refer to the Zoho Projects REST API guide for details. 

2. Create a custom user interface: 

1. Create a custom user interface that allows the end user to select the project in which they want to create the deal as a task, as well as enter the email subject and body that should be sent to the contact associated with the deal.
2. You can find the HTML code for the custom UI as an attachment to the post.
  • In the HTML code, we have two text fields to get the user inputs for the email subject and body.
  • We have also invoked the connector API to get projects from a portal. The response is then populated and displayed as a dropdown list to allow the user to select the project in which they want the deal to be created as a task.
  • In the HTML code snippet, we have hard coded a static value for the Zoho Projects portal.
Note: Depending on your business use case requirements, you can create custom variables to prompt the user to input their Zoho Project portal ID, or you can create a setting widget that displays the user's portals, allowing the user to choose the portal in which they want to have the deals created as tasks as well.
  • ZOHO.CRM.ACTION.setConfig - In this example, we have utilized the setConfig method. This method can be used to set values to variables which can be retrieved later through the widget's page load response
➤ For our example, we have used the setConfig method to set various Zoho CRM deal and email (subject and body) user input values to variables. We have later obtained these saved values through the widget's page load response, which contains a configdata key with these set data as its values. 
➤ Sample page load response when ZOHO.CRM.ACTION.setConfig is used in our example:
"module": "Deals",
"configdata": {
DealTest: "Sample Digital Marketing Project"
Dealdescription: "${!Deals.Description}"
Dealname: "${!Deals.Deal_Name}"
Message: "Sample Message"
Subject: "Deal Won!"
To: "${!Deals.Contact_Name.Email}"
➤ We have then used the preset saved values available in the configdata key to prepopulate the widget UI every time it loads. 

3. Create a custom action

  • Go to the Zoho Developer console and select the extension in which you want to create the custom action.
  • Create a custom action by navigating through Automate - > Custom Actions, under the Build section in the left panel. Click Create Action.
  • Enter the Custom Action Name and Description. Click Next.

  • Provide the location of the html file (widget UI) to complete the resource path. Click Next, then click Create Function.

  • Enter the Deluge function to perform our use case functionality.
  • Click Save & Close, then click Save.
Deluge function code snippet:
 
dynamic_map = Map();
dynamic_map.put("portalid","xxxxxx");
dynamic_map.put("projectid",input.config.get("Dealproject"));
dynamic_map.put("name",input.config.get("Dealname"));
dynamic_map.put("description",input.config.get("Dealdescription"));
response = zoho.crm.invokeConnector("xxxxx.zohoprojects.createprojecttask",dynamic_map);
sendmail
[
from :zoho.adminuserid
to :input.config.get("To")
subject :input.config.get("Subject")
message :input.config.get("Message")
]
  • In the above Deluge code, we have performed the functionality of creating the deal as a task in Projects and sending an email to the deal's contact with the input provided by the end user in their CRM account while associating the custom action to a workflow. 

Custom action in effect (End-user):

Create workflows:

  • As an end user who has the extension which features the custom action installed in the Zoho CRM account, go ahead and create workflows to define criteria and associate the custom action.
  • In our case, we have two workflows:
➤ One for smaller deals where the expected revenue is less than 1000 USD


➤ One for larger deals where the expected revenue is greater than or equal to 1000USD


 
  • Upon choosing the custom action, the custom UI appears where-in you can provide user specific input for email body and subject and also choose the project where you want deal to be created as a task in Zoho Projects. 
Smaller revenue deals:
                                                       
Larger revenue deals:
                                                      
  • When a deal with the necessary criteria is satisfied, an email is sent out to the deal's contact with the subject and body provided by the end user. A task is also created in Zoho Projects with some specific deal details. 
This is one business case where you can use custom action. As a parallel use case to the above example itself, say you have multiple projects in Zoho Projects, each used to work on different case categories (bugs, issues, feature request, etc.). You could develop the same kind of template and allow end users to configure the criteria and outcomes accordingly. 
 
You could also use custom actions feature to perform templated actions to obtain personalized outcomes depending on your business needs. We hope you found this information helpful. Keep following this space for more information!
 
 SEE ALSO:
 

    Access your files securely from anywhere

        All-in-one knowledge management and training platform for your employees and customers.







                              Zoho Developer Community




                                                    • Desk Community Learning Series


                                                    • Digest


                                                    • Functions


                                                    • Meetups


                                                    • Kbase


                                                    • Resources


                                                    • Glossary


                                                    • Desk Marketplace


                                                    • MVP Corner


                                                    • Word of the Day


                                                    • Ask the Experts



                                                              • Sticky Posts

                                                              • Kaizen #198: Using Client Script for Custom Validation in Blueprint

                                                                Nearing 200th Kaizen Post – 1 More to the Big Two-Oh-Oh! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
                                                              • Kaizen #226: Using ZRC in Client Script

                                                                Hello everyone! Welcome to another week of Kaizen. In today's post, lets see what is ZRC (Zoho Request Client) and how we can use ZRC methods in Client Script to get inputs from a Salesperson and update the Lead status with a single button click. In this
                                                              • Kaizen #222 - Client Script Support for Notes Related List

                                                                Hello everyone! Welcome to another week of Kaizen. The final Kaizen post of the year 2025 is here! With the new Client Script support for the Notes Related List, you can validate, enrich, and manage notes across modules. In this post, we’ll explore how
                                                              • Kaizen #217 - Actions APIs : Tasks

                                                                Welcome to another week of Kaizen! In last week's post we discussed Email Notifications APIs which act as the link between your Workflow automations and you. We have discussed how Zylker Cloud Services uses Email Notifications API in their custom dashboard.
                                                              • Kaizen #216 - Actions APIs : Email Notifications

                                                                Welcome to another week of Kaizen! For the last three weeks, we have been discussing Zylker's workflows. We successfully updated a dormant workflow, built a new one from the ground up and more. But our work is not finished—these automated processes are


                                                              Manage your brands on social media



                                                                    Zoho TeamInbox Resources



                                                                        Zoho CRM Plus Resources

                                                                          Zoho Books Resources


                                                                            Zoho Subscriptions Resources

                                                                              Zoho Projects Resources


                                                                                Zoho Sprints Resources


                                                                                  Qntrl Resources


                                                                                    Zoho Creator Resources



                                                                                        Zoho CRM Resources

                                                                                        • CRM Community Learning Series

                                                                                          CRM Community Learning Series


                                                                                        • Kaizen

                                                                                          Kaizen

                                                                                        • Functions

                                                                                          Functions

                                                                                        • Meetups

                                                                                          Meetups

                                                                                        • Kbase

                                                                                          Kbase

                                                                                        • Resources

                                                                                          Resources

                                                                                        • Digest

                                                                                          Digest

                                                                                        • CRM Marketplace

                                                                                          CRM Marketplace

                                                                                        • MVP Corner

                                                                                          MVP Corner









                                                                                            Design. Discuss. Deliver.

                                                                                            Create visually engaging stories with Zoho Show.

                                                                                            Get Started Now


                                                                                              Zoho Show Resources

                                                                                                Zoho Writer

                                                                                                Get Started. Write Away!

                                                                                                Writer is a powerful online word processor, designed for collaborative work.

                                                                                                  Zoho CRM コンテンツ




                                                                                                    Nederlandse Hulpbronnen


                                                                                                        ご検討中の方




                                                                                                                • Recent Topics

                                                                                                                • Marketing Automation

                                                                                                                  L.S. Marketing Automation is and has always been part of the Zoho One bundle - according to the information provided on the Zoho Website. Why when I open Marketing Automation do I get the following message?: "Your trial has expired. We hope you enjoyed
                                                                                                                • What's New in Zoho Analytics - January 2026

                                                                                                                  Hello Users! We are starting the year with a strong lineup of updates, marking the beginning of many improvements planned to enhance your analytics experience. Explore the latest improvements built to boost performance, simplify analysis, and help you
                                                                                                                • Translation from Chinese (Simplified) to Chinese (Traditional) is not working. It randomly translated. Google Translate accurately but zoho translate is not working at all

                                                                                                                  Hi friends, The newly added language for translation. https://www.zoho.com/deluge/help/ai-tasks/translate.html "zh" - Chinese "zh-CN" - Chinese (Simplified) "zh-TW" - Chinese (Traditional) my original text: 郑这钻 (and it is zh-CN) translated traditional
                                                                                                                • The Social Playbook - January edition: Getting started with content creation

                                                                                                                  Social media isn’t just about posting some random content. It’s about why certain content works, how brands stand out, and what makes people pause mid-scroll. The Social Playbook is a monthly community series where we break all of that down. Through real
                                                                                                                • Support for Custom Fonts in Zoho Recruit Career Site and Candidate Portal

                                                                                                                  Dear Zoho Recruit Team, I hope you're doing well. We would like to request the ability to use custom fonts in the Zoho Recruit Career Site and Candidate Portal. Currently only the default fonts (Roboto, Lato, and Montserrat) are available. While these
                                                                                                                • Adding bank details to the contact through API

                                                                                                                  How to add bank-related information to the contact while creating it using API? The account number needs to be encrypted before sending it through API but not sure how to encrypt and get those values. Please guide me in this.
                                                                                                                • Font breakage in Zoho Mail Desktop Lite application for Mac

                                                                                                                  Dear Zoho Mail and Workplace Community, With the latest update of macOS Sequoia and macOS Tahoe, there has been font breakages in the email preview of Zoho Mail Desktop Lite application for Mac. This breakage is due to the corruption of the System fonts
                                                                                                                • Feature request - image resizing on sales orders

                                                                                                                  I need to be able to show the items on the sales orders, currently the item image shows really small and no way to resize it, need the ability to make the image larger to showcase the product on the pdfs
                                                                                                                • Nueva edición de "Ask The Expert" en Español Zoho Community

                                                                                                                  ¡Hola Comunidad! ¿Te gustaría obtener respuestas en directo sobre Zoho CRM, Zoho Desk u otra solución dentro de nuestro paquete de CX (Experiencia del Cliente? Uno de nuestros expertos estará disponible para responder a todas tus preguntas durante nuestra
                                                                                                                • Automation Series: Auto-Notify External Users on Issue Closure

                                                                                                                  Hello Folks! In Zoho Projects, you can notify external issue reporters via email when an issue is marked as Closed. This helps the users avoid manual follow-ups and keeps the reporter updated. In this post, we’ll walk through a simple setup using a Web
                                                                                                                • Turn chat conversations into real action with Integration Blocks in Guided Conversations

                                                                                                                  When a Guided Conversation fails, it's usually not because the logic is wrong. They fail because the conversation stops moving. A customer starts a chat with a clear goal: report an issue, check a status, or confirm something. At first, the flow does
                                                                                                                • Basic Mass Update deluge schedule not working

                                                                                                                  I'm trying to create a schedule that will 'reset' a single field to 0 every morning - so that another schedule can repopulate with the day's calculation. I thought this would be fairly simple but I can't work out why this is failing : 1) I'm based in
                                                                                                                • click to call feature

                                                                                                                  I've Zoho CRM and in that i want click to call feature.
                                                                                                                • Can the Product Image on the Quote Template be enlarged

                                                                                                                  Hello, I am editing the Quote Template and added ${Products.Product Image} to the line item and the image comes up but it is very tiny. Is there anyway that you can resize this to be larger? Any help would be great! Thanks
                                                                                                                • Creating Parent Child relationship in Accounts

                                                                                                                  We have customers with multiple locations, I setup the HQ as an account, then I setup the different sites marking the HQ as the parent to that location. If I then do a Deal for one of the locations, is there a way to show by looking at the parent account
                                                                                                                • Learner transcript Challenges.

                                                                                                                  Currently i am working on a Learner Transcript app for my employer using Zoho Creator. The app is expected to accept assessment inputs from tutors, go through an approval process and upon call up, displays all assessments associated with a learner in
                                                                                                                • Client and Vendor Portal

                                                                                                                  Some clients like keeping tabs on the developments and hence would like to be notified of the progress. Continuous updates can be tedious and time-consuming. Zoho Sprints has now introduced a Client and Vendor Portal where you can add client users and
                                                                                                                • need a packing list feature

                                                                                                                  In our business, goods listed on an invoice are packed in separate boxes and shipped off. for e.g. an invoice may have 10 items. each item could then be packed in different boxes depending on qty of each item. this packing list is as important as the invoice for purposes of shipping documents.  Request you to add this feature asap.
                                                                                                                • #7 Tip of the week: Delegating approvals in Zoho People

                                                                                                                  With Zoho People, absences need not keep employees waiting with their approval requests. When you are not available at work, you can delegate approvals that come your way to your fellow workmate and let them take care of your approvals temporarily. Learn more!
                                                                                                                • Admin Tip: Manage sub-domain emails using sub-domain stripping

                                                                                                                  As an admin, you may need separate domains for different departments such as sales, support, and marketing. While this approach offers flexibility, creating and managing multiple domains can quickly become overwhelming, especially since each domain requires
                                                                                                                • Quick Copy Column Name

                                                                                                                  Please add the ability to quickly copy the name of a column in a Table or Query View. When you right-click the column there should be an option to copy the name, or if you left-click the column and use the Ctrl+C keyboard shortcut it should copy the
                                                                                                                • Ability to Edit YouTube Video Title, Description & Thumbnail After Publishing

                                                                                                                  Hi Zoho Social Team, How are you? We would like to request an enhancement to Zoho Social that enables users to edit YouTube video details after the video has already been published. Your team confirmed that while Zoho Social currently allows editing the
                                                                                                                • How do I remove a data source from Zoho Analytics?

                                                                                                                  I am unable to find a delte option on a datasource that i put in the system as an error. On teh web it refers to a setup icon but I do not see that on my interface?
                                                                                                                • Add Employee Availability Functionality to Zoho People Shift Module

                                                                                                                  Hello Zoho People Product Team, Greetings and hope you are doing well. We would like to submit a feature request to enhance the Zoho People Shift module by adding employee availability management, similar to the functionality available in Zoho Shifts.
                                                                                                                • Bigin, more powerful than ever on iOS 26, iPadOS 26, macOS Tahoe, and watchOS 26.

                                                                                                                  Hot on the heels of Apple’s latest OS updates, we’ve rolled out several enhancements and features designed to help you get the most from your Apple devices. Enjoy a refined user experience with smoother navigation and a more content-focused Liquid Glass
                                                                                                                • Is Desk Down?

                                                                                                                  Across department - always an error. [Status Mode] - error [Table View and the rest] - working
                                                                                                                • How do I change the wording of the tile of SignForm?

                                                                                                                  When my user opens a SignForm url, the title that is presented is always "SignForm signer Information" and a form is displayed asking for the username and email address. This can be confusing to the end user. How can I change the title at least (Or at
                                                                                                                • How to link tickets to a Vendor/Vendor Contact (not Customer) for Accounting Department?

                                                                                                                  Hi all, We’re configuring our Accounting department to handle tickets from both customers and vendors (our independent contractors). Right now, ticket association seems to be built around linking a ticket to a Customer / Customer Contact, but for vendor-originated
                                                                                                                • Automatic Matching from Bank Statements / Feeds

                                                                                                                  Is it possible to have transactions from a feed or bank statement automatically match when certain criteria are met? My use case, which is pretty broadly applicable, is e-commerce transactions for merchant services accounts (clearing accounts). In these
                                                                                                                • Unify Overlapping Functionalities Across Zoho Products

                                                                                                                  Hi Zoho One Team, We would like to raise a concern about the current overlap of core functionalities across various Zoho applications. While Zoho offers a rich suite of tools, many applications include similar or identical features—such as shift management,
                                                                                                                • Automation #7 - Auto-update Email Content to a Ticket

                                                                                                                  This is a monthly series where we pick some common use cases that have been either discussed or most asked about in our community and explain how they can be achieved using one of the automation capabilities in Zoho Desk. Email is one of the most commonly
                                                                                                                • Ticket to article and Ticket to template

                                                                                                                  Hello! I would like to know if it is possible (and how) to do the following actions: 1. To generate an article from a ticket (reply + original message) 2. Easy convert an answer to an email template
                                                                                                                • Is there API Doc for Zoho Survey?

                                                                                                                  Hi everyone, Is there API doc for Zoho Survey? Currently evaluating a solution - use case to automate survey administration especially for internal use. But after a brief search, I couldn't find API doc for this. So I thought I should ask here. Than
                                                                                                                • Kaizen #225 - Making Query-based Custom Related Lists Actionable with Lookups and Links

                                                                                                                  Hello everyone! Welcome back to another post in the Kaizen series! This week, we will discuss an exciting enhancement in Queries in Zoho CRM. In Kaizen #190, we discussed how Queries bridge gaps where native related lists fall short and power custom related
                                                                                                                • WebDAV / FTP / SFTP protocols for syncing

                                                                                                                  I believe the Zoho for Desktop app is built using a proprietary protocol. For the growing number of people using services such as odrive to sync multiple accounts from various providers (Google, Dropbox, Box, OneDrive, etc.) it would be really helpful
                                                                                                                • Change the "from" field

                                                                                                                  Hello, I used some random word to create the account ID to later host the domain based emails. That username shows up in the "from" field on test emails. How do I change that to a custom one, like first name/last name or business name? I tried to create second user and "named" it the way I want and it worked to a degree, although the "from" field shows all lower case letters, while original had some capital letters. So the "all-low-case" is another issue I am having... Thank you
                                                                                                                • [Free Webinar] Learning Table Series - AI-Enhanced Logistics Management in Zoho Creator

                                                                                                                  Hello Everyone! We’re excited to invite you to another edition of Learning Table Series, where we showcase how Zoho Creator empowers industries with innovative and automated solutions. About Learning Table Series Learning Table Series is a free, 45-60
                                                                                                                • How to use Rollup Summary in a Formula Field?

                                                                                                                  I created a Rollup Summary (Decimal) field in my module, and it shows values correctly. When I try to reference it in a Formula Field (e.g. ${Deals.Partners_Requested} - ${Deals.Partners_Paid}), I get the error that the field can’t be found. Is it possible
                                                                                                                • Zoho Creator to Zoho CRM Images

                                                                                                                  Right now, I am trying to setup a Notes form within Zoho Creator. This Notes will note the Note section under Accounts > Selected Account. Right now, I use Zoho Flow to push the notes and it works just fine, with text only. Images do not get sent (there
                                                                                                                • Error Logs / Failure logs for Client Scripts Functions

                                                                                                                  Hi Team, While we are implementing client scripts for the automation, it is working fine in few accounts but not working for others. So, it would be great if we can have error Logs for client scripts also just like custom functions. Is there any way that
                                                                                                                • Next Page