Extension pointers #14: Extend end-user benefits and allow personalization by implementing extensions with custom actions

Extension pointers #14: Extend end-user benefits and allow personalization by implementing extensions with custom actions

From our earlier post on custom actions, we know that we can create templated actions, share them with end users, and allow them to reuse those actions to achieve personalized outcomes. In this post, we'll look at how custom actions make it easy for users to carry out these templated tasks to get customized results.
 
Consider the following scenario: a hardware company that already uses Zoho CRM then utilizes Zoho Projects to implement and work on the deals they've won. Assume that the Zoho Projects portal has two projects: one for handling smaller revenue deals that require minimum development and less time, and the other for managing larger revenue dealsthat will eventually demand more time and resources for execution.
 
As an end user processing deals in Zoho CRM, it would be extremely convenient for the company to have the deals automatically fall into the appropriate projects, such as a task based on the expected revenue. Furthermore, it would be ideal to send emails to the customer with whom they have made the deal to request anything needed from their end in order to move forward with the implementation of the deal. Let's see how we can achieve this with the help of custom actions.
 
We have detailed posts on the steps to create a custom action along with a live example. Now, let's reiterate and go over the steps to achieving the above use case. 
 

Developer activities 

1. Create a connector for Zoho Projects.
2. Create a custom user interface (widget-connected app) that allows the user to select the project where the deal should be created as a task, as well as add the personalized email subject and body that will be sent to the user. 
3. Create a custom action in the Zoho Developer console. 
  • Associate the custom user interface to the custom action. 
  • Define an action that creates a task in the selected project and also sends an email to the customer based on the values entered by the end user in the custom UI. 

Extension/end-user activities 

4. Create workflows as an end-user (i.e., set criteria on expected revenue; provide personalized values for email subject and body, and choose the project in which the deal fulfilling the set criteria should be created as a task) and assign a custom action to them. 

Developer activities

1. Creating a connector 

  • Create a new connector in your extension for Zoho Projects using the Connectors feature under Utilities in the left panel of the Zoho Developer console. 
Note: Zoho Projects follows the OAuth 2.0 protocol for its authentication mechanism. You can refer to this post to learn more about the steps to register Zoho Projects and retrieve your client credentials.
  • Add the necessary connector APIs for your functionality. 
  • The Zoho Projects REST APIs added for our example are mentioned below.
Connector API Name
Method type
URL
Get Projects
GET
https://projectsapi.zoho.com/restapi/portal/${portalid}/projects/
Create project task
POST
https://projectsapi.zoho.com/restapi/portal/${portalid}/projects/${projectid}/tasks/?name=${name}&description=${description}
 
Please refer to the Zoho Projects REST API guide for details. 

2. Create a custom user interface: 

1. Create a custom user interface that allows the end user to select the project in which they want to create the deal as a task, as well as enter the email subject and body that should be sent to the contact associated with the deal.
2. You can find the HTML code for the custom UI as an attachment to the post.
  • In the HTML code, we have two text fields to get the user inputs for the email subject and body.
  • We have also invoked the connector API to get projects from a portal. The response is then populated and displayed as a dropdown list to allow the user to select the project in which they want the deal to be created as a task.
  • In the HTML code snippet, we have hard coded a static value for the Zoho Projects portal.
Note: Depending on your business use case requirements, you can create custom variables to prompt the user to input their Zoho Project portal ID, or you can create a setting widget that displays the user's portals, allowing the user to choose the portal in which they want to have the deals created as tasks as well.
  • ZOHO.CRM.ACTION.setConfig - In this example, we have utilized the setConfig method. This method can be used to set values to variables which can be retrieved later through the widget's page load response
➤ For our example, we have used the setConfig method to set various Zoho CRM deal and email (subject and body) user input values to variables. We have later obtained these saved values through the widget's page load response, which contains a configdata key with these set data as its values. 
➤ Sample page load response when ZOHO.CRM.ACTION.setConfig is used in our example:
"module": "Deals",
"configdata": {
DealTest: "Sample Digital Marketing Project"
Dealdescription: "${!Deals.Description}"
Dealname: "${!Deals.Deal_Name}"
Message: "Sample Message"
Subject: "Deal Won!"
To: "${!Deals.Contact_Name.Email}"
➤ We have then used the preset saved values available in the configdata key to prepopulate the widget UI every time it loads. 

3. Create a custom action

  • Go to the Zoho Developer console and select the extension in which you want to create the custom action.
  • Create a custom action by navigating through Automate - > Custom Actions, under the Build section in the left panel. Click Create Action.
  • Enter the Custom Action Name and Description. Click Next.

  • Provide the location of the html file (widget UI) to complete the resource path. Click Next, then click Create Function.

  • Enter the Deluge function to perform our use case functionality.
  • Click Save & Close, then click Save.
Deluge function code snippet:
 
dynamic_map = Map();
dynamic_map.put("portalid","xxxxxx");
dynamic_map.put("projectid",input.config.get("Dealproject"));
dynamic_map.put("name",input.config.get("Dealname"));
dynamic_map.put("description",input.config.get("Dealdescription"));
response = zoho.crm.invokeConnector("xxxxx.zohoprojects.createprojecttask",dynamic_map);
sendmail
[
from :zoho.adminuserid
to :input.config.get("To")
subject :input.config.get("Subject")
message :input.config.get("Message")
]
  • In the above Deluge code, we have performed the functionality of creating the deal as a task in Projects and sending an email to the deal's contact with the input provided by the end user in their CRM account while associating the custom action to a workflow. 

Custom action in effect (End-user):

Create workflows:

  • As an end user who has the extension which features the custom action installed in the Zoho CRM account, go ahead and create workflows to define criteria and associate the custom action.
  • In our case, we have two workflows:
➤ One for smaller deals where the expected revenue is less than 1000 USD


➤ One for larger deals where the expected revenue is greater than or equal to 1000USD


 
  • Upon choosing the custom action, the custom UI appears where-in you can provide user specific input for email body and subject and also choose the project where you want deal to be created as a task in Zoho Projects. 
Smaller revenue deals:
                                                       
Larger revenue deals:
                                                      
  • When a deal with the necessary criteria is satisfied, an email is sent out to the deal's contact with the subject and body provided by the end user. A task is also created in Zoho Projects with some specific deal details. 
This is one business case where you can use custom action. As a parallel use case to the above example itself, say you have multiple projects in Zoho Projects, each used to work on different case categories (bugs, issues, feature request, etc.). You could develop the same kind of template and allow end users to configure the criteria and outcomes accordingly. 
 
You could also use custom actions feature to perform templated actions to obtain personalized outcomes depending on your business needs. We hope you found this information helpful. Keep following this space for more information!
 
 SEE ALSO:
 

    Access your files securely from anywhere

        All-in-one knowledge management and training platform for your employees and customers.







                              Zoho Developer Community




                                                    • Desk Community Learning Series


                                                    • Digest


                                                    • Functions


                                                    • Meetups


                                                    • Kbase


                                                    • Resources


                                                    • Glossary


                                                    • Desk Marketplace


                                                    • MVP Corner


                                                    • Word of the Day


                                                    • Ask the Experts



                                                              • Sticky Posts

                                                              • Kaizen #198: Using Client Script for Custom Validation in Blueprint

                                                                Nearing 200th Kaizen Post – 1 More to the Big Two-Oh-Oh! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
                                                              • Kaizen #226: Using ZRC in Client Script

                                                                Hello everyone! Welcome to another week of Kaizen. In today's post, lets see what is ZRC (Zoho Request Client) and how we can use ZRC methods in Client Script to get inputs from a Salesperson and update the Lead status with a single button click. In this
                                                              • Kaizen #222 - Client Script Support for Notes Related List

                                                                Hello everyone! Welcome to another week of Kaizen. The final Kaizen post of the year 2025 is here! With the new Client Script support for the Notes Related List, you can validate, enrich, and manage notes across modules. In this post, we’ll explore how
                                                              • Kaizen #217 - Actions APIs : Tasks

                                                                Welcome to another week of Kaizen! In last week's post we discussed Email Notifications APIs which act as the link between your Workflow automations and you. We have discussed how Zylker Cloud Services uses Email Notifications API in their custom dashboard.
                                                              • Kaizen #216 - Actions APIs : Email Notifications

                                                                Welcome to another week of Kaizen! For the last three weeks, we have been discussing Zylker's workflows. We successfully updated a dormant workflow, built a new one from the ground up and more. But our work is not finished—these automated processes are


                                                              Manage your brands on social media



                                                                    Zoho TeamInbox Resources



                                                                        Zoho CRM Plus Resources

                                                                          Zoho Books Resources


                                                                            Zoho Subscriptions Resources

                                                                              Zoho Projects Resources


                                                                                Zoho Sprints Resources


                                                                                  Qntrl Resources


                                                                                    Zoho Creator Resources



                                                                                        Zoho CRM Resources

                                                                                        • CRM Community Learning Series

                                                                                          CRM Community Learning Series


                                                                                        • Kaizen

                                                                                          Kaizen

                                                                                        • Functions

                                                                                          Functions

                                                                                        • Meetups

                                                                                          Meetups

                                                                                        • Kbase

                                                                                          Kbase

                                                                                        • Resources

                                                                                          Resources

                                                                                        • Digest

                                                                                          Digest

                                                                                        • CRM Marketplace

                                                                                          CRM Marketplace

                                                                                        • MVP Corner

                                                                                          MVP Corner









                                                                                            Design. Discuss. Deliver.

                                                                                            Create visually engaging stories with Zoho Show.

                                                                                            Get Started Now


                                                                                              Zoho Show Resources

                                                                                                Zoho Writer

                                                                                                Get Started. Write Away!

                                                                                                Writer is a powerful online word processor, designed for collaborative work.

                                                                                                  Zoho CRM コンテンツ




                                                                                                    Nederlandse Hulpbronnen


                                                                                                        ご検討中の方




                                                                                                                • Recent Topics

                                                                                                                • Project name by deal name; project creation via flow

                                                                                                                  Hello, I want to create a project in zoho projects using flow by a trigger at the crm. My trigger is the update of a deal (stage). The project name should be the account name/ deal name. But I dont find the solution to it. Can you please give me the answer
                                                                                                                • Slack / Zoho Flow; Repl

                                                                                                                  I am trying to add a comment in a zoho ticket when someone reply's to a message in a thread. The Message posted to public channel trigger doesn't seem to pick up thread messages. I also cannot use the thread_ts field as it doesn't seem to pull that in.
                                                                                                                • Get Holiday ready with Zoho Mail's Templates

                                                                                                                  As the holiday season approaches, it’s time to step away from work and unwind. You may not be able to respond to every email or send individual messages to wish everyone holidays greetings—but It is still important to stay connected. How do you send thoughtful
                                                                                                                • Customize folder permissions in a Team Folder in a Team Folder via zoho Flow

                                                                                                                  HI All, on the nth level folder of a team folder I would like to Customize folder permissions when it's created in the flow of Creating folders. That last level I only want to grant access to a specific group, goup ID 201XXXXXXXX. Can you help with a
                                                                                                                • Associating a Candidate to a Job Listing

                                                                                                                  Hello, I am trying to use Zoho Forms embedded on my website for candidates to apply for a job opening. I want the form then to tie directly with zoho recruit and have the candidate be automatically inputed into Recruit as well as associated with the specific
                                                                                                                • Automate reminder emails for events

                                                                                                                  Hi team, I am trying to automate send event reminders via zoho campaign to my attendees 1 day prior to my scheduled events. I used zoho flow, autoresponder in zoho campaign, as well as I used workflow and automation - but none of these methods are working.
                                                                                                                • Update related module entry Zoho Flow not working with custom module ?

                                                                                                                  Hi everyone. I am facing an issue here on Zoho Flow. Basically what I am doing is checking when a module entry is being filled in with an Event ID. Event is a custom module that I created. If the field is being filled in I fetch the contact with its ID
                                                                                                                • How to disable time log on / time log off

                                                                                                                  Hi We use zoho people just to manage our HR Collaborators. We don't need that each persona check in and out the time tracker. How to disable from the screen that ?
                                                                                                                • Zoho Flow - Add to Google Calendar from trigger in Zoho Creator App

                                                                                                                  Hello! New to Zoho Flow, but I believe I have everything setup the way it should be however getting an error saying "Google Calendar says "Bad Request". Any idea where I should start looking? Essentially some background: Zoho Creator app has a trigger
                                                                                                                • Email authentication

                                                                                                                  أريد التحقق من البريد الإلكتروني
                                                                                                                • What’s New in Zoho Analytics – December 2025

                                                                                                                  December is a special time of the year to celebrate progress, reflect on what we have achieved, and prepare for what’s ahead! As we wrap up the year, this month’s updates focus on refining experiences, strengthening analytics workflows, and setting the
                                                                                                                • Marketing Tip #12: Earn trust with payment badges and clear policies

                                                                                                                  Online shoppers want to know they can trust your store. Displaying trust signals such as SSL-secure payment badges, return and refund policies, and verified reviews shows visitors that your store is reliable. These visual cues can turn hesitation into
                                                                                                                • The improved portal experience: Introducing the template view for inventory modules, enhanced configurations, and PDF export support

                                                                                                                  Availability: Open for all DCs. Editions: All Hello everyone, You can now achieve a seamless, brand-aligned portal experience with our enhanced configuration options and the new template view for inventory modules. Your clients will now be able to view
                                                                                                                • Zoho Analytics Bulk Api Import json Data

                                                                                                                  HI, I’m trying to bulk-update rows in Zoho Analytics, and below are the request and response details. I’d like to understand the required parameters for constructing a bulk API request to import or update data in a table using Deluge. Any guidance on
                                                                                                                • Project Management Bulletin: December, 2025

                                                                                                                  The holiday cheer is in the air and it’s time to reflect on the year that was. At Zoho PM Suite, we've been working behind the scenes on something huge and exciting all year and now we are almost ready—with just a bit of confetti—for our grand release
                                                                                                                • Inventory batch details

                                                                                                                  Hi there, I'm trying to get the batch details of an item, here's what I've done so far. I've sent cUrl request to the below endpoint and I get a successful response. Within in the response I find the "warehouses" property which correctly lists all the
                                                                                                                • Auto check out after shift complete

                                                                                                                  i'm just stuck here right now, i wanna know how to do this thing, now tell me, how can i configure a custom function that runs after complete shift time if employee forget to check-out ?
                                                                                                                • How to create a flow that creates tickets automaticaly everyday based on specific times

                                                                                                                  Hi guys Does anyone know how to create a flow that will create tickets automaticaly in ZOHO Desk when a certain time is reached. Im havin a hard time configuring a flow that will create tickets automaticaly everyday during specific hours of the day For
                                                                                                                • ZOHO FLOW - ZOHO CREATOR - ZOHO WRITER : Get Related records

                                                                                                                  Bonjour, J'ai besoin que vous m'ajoutiez la solution "Get related Records" dans la liste de choix de zoho creator (sous Zoho flow). En effet, j'ai besoin de récupérer les champs d'un sous formulaire pour l'ajouter à l'impression de mon document. Mer
                                                                                                                • Will zoho thrive be integrated with Zoho Books?

                                                                                                                  title
                                                                                                                • Connecting email for each department in ZohoDesk

                                                                                                                  Hi! Could someone help me to go through connecting emails for each department?
                                                                                                                • How do I trigger a Flow based on a campaign response?

                                                                                                                  Is there a way to trgiider a Zoho Flow based upon a lead opening an email sent via Zoho Campaigns? I see that the data is recorded in the 'Campaigns' section of Zoho CRM under 'Member Status' and I want to trgigger a flow based upon that record changing.
                                                                                                                • All Zoho Flows are filtered

                                                                                                                  My two flows operate perfectly when I run them as a test, but when they're activated each run ends with a status of neither success, nor fail, but filtered. I haven't set up any filters. I don't see where to turn off filters. When I test run on a sequence
                                                                                                                • Creating Multiple Items on Sales Order

                                                                                                                  Hi, I’m trying to automate some processes using Zoho Flow, specifically the creation of sales orders in my Zoho Inventory. However, Zoho Flow's Create Sales Order function can only add one item. I would like to include multiple items in a single sales
                                                                                                                • Problem Connection from Zoho Flow and Gravity Form

                                                                                                                  I obtained my API key from Gravity Forms via WordPress. However, when I enter my Zoho Flow, it states: Gravity Forms says, 'You are not authorised to access the API." I tried recreating a new API key, but it is still not working.
                                                                                                                • Eventbrite Email Field in Zoho Flow Returns "Info Requested" Instead of Actual Email

                                                                                                                  Hi Zoho team, I'm using Zoho Flow to connect Eventbrite with Zoho CRM. My goal is to automatically add event attendees as leads in Zoho CRM. I’ve set up the flow and mapped the ${trigger.profile_email}} field to the Email field in CRM. However, I'm running
                                                                                                                • "Invalid value passed for Product ID" Error in Zoho Flow "Create Sales Order" Node

                                                                                                                  Hello Zoho Community, I’m facing an issue with Zoho Flow while trying to create a sales order in Zoho Inventory using the "Create Sales Order" node. Here’s a detailed explanation of my setup and the problem: What I’m Trying to Achieve I’m building an
                                                                                                                • Associating Project with an Account via Flow

                                                                                                                  I'm using flow to create a Project based on a Deal status update using flow. The fields exist to pass the Account Name through properly, but when you view the Projects module in a CRM Account Record it doesn't automatically associate the new Project Record
                                                                                                                • How to follow up a member in a meeting?

                                                                                                                  Hello, I make weekly meeting online with a lot of people. I want(I've been using calendly to do it). I want to do a follow-up to it. I want to send messages via Zoho-flow to all the member that participated in the meeting. How can I do it?
                                                                                                                • Setting Delays in Invoice Reminder Flow

                                                                                                                  I am currently working on a flow that sends reminders for unpaid invoices. The flow is designed to delay actions until specific intervals before the due date: A reminder should be sent 7 days before the due date. A second reminder should be sent 3 days
                                                                                                                • Get Sales Orders Related to Inventory Item

                                                                                                                  Dear Team, I'm just wondering if there is a way to get a list of all Sales Orders related to a specific Inventory Item. I did search all articles but couldn't find any article that could help.
                                                                                                                • Endpoint Central Cloud Asset Update from Fresh Service

                                                                                                                  All, Does anyone use the asset management feature in Fresh Service? I'd like some help on building a flow to update asset attributes in Endpoint Central Cloud based off of an update to that same asset in Fresh Service. The trigger is "asset is updated"
                                                                                                                • Zoho Flow Export to Deluge

                                                                                                                  It would be great to take a user built zoho flow and export the entire flow as a deluge script including having multiple connected applications (showing the API connections and webhooks) and different functionality in the other applications interacting
                                                                                                                • Action Iteration/Loop using Zoho Flow

                                                                                                                  Trying to use Zoho Flow for automating following Context - A zoho form entry which has image upload field with upto 5 images setting and files are saved into Workdrive. After form is submitted need to create folder based on some fields and move files
                                                                                                                • Zoho Flow - Unable to evaluate formatDate with Zoho Invoice Date Field for Calendar Integration

                                                                                                                  Hello Community, I'm trying to automate the creation of all-day events in Zoho Calendar whenever a new invoice is created in Zoho Invoice. I'm using Zoho Flow for this automation. My Goal: When an invoice is created with a specific "Event Date," I want
                                                                                                                • Zoho Inventory Sales Order Items

                                                                                                                  I'm trying to build automation using Zoho Flow to add items to a Sales Order. In the automation options for both "create sales order" and "update sales order", The item ID is required. However, when I update the Sales Order, it's just replacing the item
                                                                                                                • Permissions for Azure Devops connection

                                                                                                                  I am trying to set up a connection with our Azure DevOps org but it keeps giving me this error. On Azure I should be able to have admin-level access to everything. Can you please point me to which permission this is checking for so I can enable it?
                                                                                                                • My IMAP mail suddenly stopped working

                                                                                                                  On my iPhone and iPad, IMAP stopped working for my Zoho account with the error "User name or password incorrect" and "Invalid credentials failure" however I was able to access via web with the same credentials. Also stopped working on Apple Mail client.
                                                                                                                • Confused by the distiction between matched and categorized when reconciling a bank statement an how to

                                                                                                                  I used to use quickbooks. In quickbooks, it was possible to use the check writing feature to add an expense that was on the bank statement that did not go through the AP and check writing process. I would write a check, assign it a number like etf (for
                                                                                                                • Not Receiving OTP • https://voters.eci.gov.in/home/family

                                                                                                                  Hello Customer, Greetings from Zoho Mail. Upon a detailed review of our delivery logs, we can confirm that other Zoho Mail users are successfully receiving OTP emails from eci.gov.in. However, in your specific case, it appears that the OTP emails are
                                                                                                                • Next Page