Extension Pointers #8: Handling real-time data updates between Zoho CRM and third-party applications using webhooks

Extension Pointers #8: Handling real-time data updates between Zoho CRM and third-party applications using webhooks

A webhook is a web callback triggered by a specific event to provide real-time data updates between applications.


How does a webhook work?

Webhooks help enhance the connection between two applications. When an event occurs in a web application that implements a webhook, the webhook notices the event, serializes and collects the data, and posts the data to the URL configured in the form of a HTTP request.

You can implement either an inbound webhook or an outbound webhook. If an event triggered in your Zoho CRM account causes an action in a third-party application, it is called as an outbound webhook (going from your application to a third-party application) and the opposite is called an inbound webhook (incoming to your application from the third-party application).

How functions play a role in implementing webhooks

If Zoho CRM should be notified when a particular event occurs at the third-party end, you can create webhooks to post a callback on the occurrence of that event. In order to implement this, you need to define a function in your extension that can be triggered from the third-party application. Unlike standard functions, REST API functions can be triggered from anywhere (either from an extension or a third-party application) and thus help with timely interaction. 

Webhook URLs and how to obtain them

You need to create a webhook and subscribe to events for real-time updates between applications. In order to create a webhook, a webhook URL is required. By subscribing your own webhook URL, you can customize, extend and integrate it with other third-party applications, facilitating instant web notifications.

The REST API functions/Standalone deluge functions can be written and exposed as REST APIs. The API names of these functions can be used as the webhook URL while creating your webhook.

In this post, we'll look at the basic steps on how to create an inbound webhook, where a third-party application event triggers a post-data action to your Zoho CRM account.

Note: The term "event" here refers only to the events supported by the third-party application, which you can subscribe during the creation of a webhook.

The steps to achieve this functionality while building your extension are:

➤ Establish a connection with your selected third-party application.
➤ Define a REST API function, to handle the response from the third party application.
Subscribe the webhook URL of the REST API function with the third-party application.




Establishing connection with the third-party application

1. Before proceeding with implementation, it is important to check whether the third-party application supports webhooks. Establish a connection between Zoho CRM and the third-party application using the authentication methods supported by the application. You can learn more about the authentication methods for developing third-party integrations here.

2. If the method of user authentication supported by the third-party application is
3. Define the third-party application's API to create a webhook with the required parameters specified by the third-party application.

Note: The subscription URL is termed in different ways by each application and is an important parameter to be noted while creating webhooks. In order to send the response to Zoho CRM, the third-party applications require a URL to perform HTTP POST request from their end. The following section defines the steps required to obtain this URL.

Defining a REST API function and obtaining a webhook URL

After establishing the connection, the next step is to define a REST API function that can be invoked by the third-party application whenever a subscribed event occurs in the third-party application.

1.  Log in to Zoho Sigma and go to the Extension Details page.
2. Choose Functions under Automate from the left panel of the Zoho Developer console under Build, then click New Function.



3. Enter the name of the function. Choose Yes for the Invoke as REST API option to create the function as a REST API function.



4. The crmAPIRequest argument of the function is categorized as Map type by default. The entire request object is mapped automatically to the crmAPIRequest argument and holds the response from the third-party when the trigger event occurs.



5. The input for the function can be acquired from the following types:

Component
Format
Value fetched using component of crmAPIRequest
 body
request_body =   crmAPIRequest.get("body");
Content that is passed as a stream to the request
 params
parameters = crmAPIRequest.get("params");
Key-value pair or as JSON object to the request
 file_content
filecontent = crmAPIRequest.get("file_content");
File content passed to the request
 user_info
user_info = crmAPIRequest.get("user_info");
Information about the user

 method
method = crmAPIRequest.get("method");
HTTP method name in the request
 auth_type
authtype = crmAPIRequest.get("auth_type");
The name of the Authentication method(API key)
 headers
headers = crmAPIRequest.get("headers");
Additional information of the request available in the header

6. The default return type of a Rest API function version 2.0 is a string. You can choose to return the response as a string or use the response object crmAPIResponse to define the following specifications of the response:

 Specification key
 Default value
 status_code
 200
 Content-Type
 application/json;charset=utf-8
 headers
 {"Content-Disposition", "attachment;filename=response.json"}
 body
 empty

7. When you have finished defining the REST API code, click Invoke as the REST API button.


8. The URLs to invoke the function will be displayed and are termed as webhook URLs, which will be used for subscribing the function with the third-party.


Unlike the sandbox URL provided with a predefined ZAPI key, the production URL requires the value of the user's ZAPI key.

Why ZAPI key?

For authentication purposes, the REST API functions use API keys as the method of authentication. It requires the value of the ZAPI key in order to authenticate a user.

Code snippet to obtain ZAPI Key
  m = {"nameSpace":"<portal_name.extension_namespace>"};
  apikeyresp = zoho.crm.invokeConnector("crm.zapikey",m);
  zapikey = apikeyresp.get("response");

9. The ZAPI key value can be passed in the Production URL, which will serve as a webhook URL to subscribe a webhook and invoke this function.

Creating and subscribing a webhook

➤ REST API functions can be triggered from a third-party application only when it is subscribed with that application while creating an inbound webhook.

➤ The webhook URL mentioned in the previous section will serve as the subscription URL while creating the webhook.

By following these steps, you can implement webhooks for third-party integrations using REST API functions. In our upcoming post, we'll look at a working example depicting this process.

We hope you found this guide helpful in creating and using custom webhooks to link your Zoho CRM account to third-party applications.For tips and guides like this, keep following this community forum.

SEE ALSO




    Access your files securely from anywhere

        All-in-one knowledge management and training platform for your employees and customers.






                              Zoho Developer Community




                                                    • Desk Community Learning Series


                                                    • Digest


                                                    • Functions


                                                    • Meetups


                                                    • Kbase


                                                    • Resources


                                                    • Glossary


                                                    • Desk Marketplace


                                                    • MVP Corner


                                                    • Word of the Day


                                                    • Ask the Experts



                                                              • Sticky Posts

                                                              • Kaizen #198: Using Client Script for Custom Validation in Blueprint

                                                                Nearing 200th Kaizen Post – 1 More to the Big Two-Oh-Oh! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
                                                              • Kaizen #226: Using ZRC in Client Script

                                                                Hello everyone! Welcome to another week of Kaizen. In today's post, lets see what is ZRC (Zoho Request Client) and how we can use ZRC methods in Client Script to get inputs from a Salesperson and update the Lead status with a single button click. In this
                                                              • Kaizen #222 - Client Script Support for Notes Related List

                                                                Hello everyone! Welcome to another week of Kaizen. The final Kaizen post of the year 2025 is here! With the new Client Script support for the Notes Related List, you can validate, enrich, and manage notes across modules. In this post, we’ll explore how
                                                              • Kaizen #217 - Actions APIs : Tasks

                                                                Welcome to another week of Kaizen! In last week's post we discussed Email Notifications APIs which act as the link between your Workflow automations and you. We have discussed how Zylker Cloud Services uses Email Notifications API in their custom dashboard.
                                                              • Kaizen #216 - Actions APIs : Email Notifications

                                                                Welcome to another week of Kaizen! For the last three weeks, we have been discussing Zylker's workflows. We successfully updated a dormant workflow, built a new one from the ground up and more. But our work is not finished—these automated processes are


                                                              Manage your brands on social media



                                                                    Zoho TeamInbox Resources



                                                                        Zoho CRM Plus Resources

                                                                          Zoho Books Resources


                                                                            Zoho Subscriptions Resources

                                                                              Zoho Projects Resources


                                                                                Zoho Sprints Resources


                                                                                  Qntrl Resources


                                                                                    Zoho Creator Resources



                                                                                        Zoho CRM Resources

                                                                                        • CRM Community Learning Series

                                                                                          CRM Community Learning Series


                                                                                        • Kaizen

                                                                                          Kaizen

                                                                                        • Functions

                                                                                          Functions

                                                                                        • Meetups

                                                                                          Meetups

                                                                                        • Kbase

                                                                                          Kbase

                                                                                        • Resources

                                                                                          Resources

                                                                                        • Digest

                                                                                          Digest

                                                                                        • CRM Marketplace

                                                                                          CRM Marketplace

                                                                                        • MVP Corner

                                                                                          MVP Corner







                                                                                            Design. Discuss. Deliver.

                                                                                            Create visually engaging stories with Zoho Show.

                                                                                            Get Started Now


                                                                                              Zoho Show Resources

                                                                                                Zoho Writer

                                                                                                Get Started. Write Away!

                                                                                                Writer is a powerful online word processor, designed for collaborative work.

                                                                                                  Zoho CRM コンテンツ




                                                                                                    Nederlandse Hulpbronnen


                                                                                                        ご検討中の方




                                                                                                                • Recent Topics

                                                                                                                • Zoho Projects Android and iOS app update: Conditional layout rules for Tasks

                                                                                                                  Hello everyone! Task conditional layout rules configured on the web app(projects.zoho.com) are now applied on the Zoho Projects Android and iOS app. Conditional layout rules can be set for the Add/ edit task form and it allows you to change the property
                                                                                                                • How to account for vat with postponed VAT accounting

                                                                                                                  Hi everyone, looking for some help with postponed VAT accounting, I use DHL express for my imports and they used to pay the VAT for me and then invoice me. I could then log this as a bill and the VAT element from import was recorded as input VAT, all
                                                                                                                • Zoho CRM WooCommerce Integrtation

                                                                                                                  Looking for a solution for my 50 client to show detailed analytics on source of traffic that led to events, leads, conversions. Hi all, I have not been able to find a workable guide or solution to how exactly step by step integrate the Zoho CRM with WooCommerce
                                                                                                                • 500 internal server error on opening an iframe through a deluge script

                                                                                                                  Hi Team I am trying to open an external url in an iframe through my deluge script which is associated to a custom button . By doing this i am getting an "Internal Server Error" . Please can you help me with this.
                                                                                                                • Kaizen #225 - Making Query-based Custom Related Lists Actionable with Lookups and Links

                                                                                                                  Hello everyone! Welcome back to another post in the Kaizen series! This week, we will discuss an exciting enhancement in Queries in Zoho CRM. In Kaizen #190, we discussed how Queries bridge gaps where native related lists fall short and power custom related
                                                                                                                • Filter button in the Zoho Sheet Android App doesn't toggle on

                                                                                                                  I am a new Zoho Sheets user and experiencing a specific issue with the filter functionality in the Android mobile application. Detailed Issue Description: The filter icon appears correctly in the toolbar. Upon tapping the filter icon/button, the toggle
                                                                                                                • Project Notifcatiion Emails - Milestone

                                                                                                                  Hello: I cannot get myself, or most importantly my portal client user to recieve an email upon completion of a milestone. I have set up our 1st project. I have set up a test client user. (accepted the invitation and is listed in the system as a client
                                                                                                                • Zoho Forms - Feature Request - Year Field

                                                                                                                  Hi Zoho Forms Team, You currently have the following date and time fields: Date Time Date and Time Year and Month It would be useful if you could include a "Year" field For example a recent application I completed said "What year was your house built?"
                                                                                                                • Integrate Excel or Zoho Sheet functions / calculations to CRM product module

                                                                                                                  Hello Community, I hope someone more experienced can help me with this question. Our price / payment plan calculations are in an Excel spreadsheet and I would like to use all those functions / calculations in my Products module. So when we send a quote
                                                                                                                • Sync CRM Contacts to USER'S contacts on Office 365

                                                                                                                  I can see that the O365 sync is transferring contacts backwards and forwards between Zoho CRM and Office365. But it has created a separate address book in Office 365 called "Zoho CRM Contacts". This address book is not used by Office/Outlook's email function
                                                                                                                • Manage Every Customer Conversation from Every Channel inside Zoho SalesIQ

                                                                                                                  Your customers message you from everywhere. But are you really able to track, manage, and follow through on every conversation, without missing anything? With interactions coming in from websites, mobile apps, and messaging platforms like WhatsApp and
                                                                                                                • This project could not be synced because it is not associated with a primary client

                                                                                                                  When I go to ProjectName->Finance I receive a "This project could not be synced because it is not associated with a primary client" error. The project has been associated in ZohoCRM with the client. How can I set the primary client for this project. Other
                                                                                                                • Update latitude & longitude address field API

                                                                                                                  How do I update the coordinates of an address field from a widget? I can't modify the latitude and longitude of the address field. I think the problem is how I'm writing formdata variable. zoho_init.then(function (data) { var queryParams = ZOHO.CREATOR.UTIL.getQueryParams();
                                                                                                                • Zoho Forms - Feature Request - Past Into Scanning/OCR Field

                                                                                                                  Hi Zoho Forms Team, You recently introduced the OCR/Scanning field which I have found great use for with one client who receives work orders as a screenshot from one customer. I want to raise a feature request here which would make that field even more
                                                                                                                • inability to use different primary address on invoice per location

                                                                                                                  my company operates in two different locations with different email address. The problems then is the inability to edit the primary to suite the invoice for the second location.
                                                                                                                • Use Zoho Creator as a source for merge templates in Zoho Writer

                                                                                                                  Hello all! We're excited to share that we've enhanced Zoho Creator's integration with Zoho Writer to make this combination even more powerful. You can now use Zoho Creator as a data source for mail merge templates in Zoho Writer. Making more data from
                                                                                                                • Anyone in Australia using Zoho Books AND has their account with NAB?

                                                                                                                  Hi I have an account with both NAB and Suncorp. Suncorp transaction come in the next day however NAB transactions take 4-5 business days to appear. eg: A deposit made today in my Suncorp will be imported into Zoho tomorrow. A deposit made today to the NAB account will be imported maybe Saturday (Friday overnight). I have contacted both Zoho and NAB but noone seems to know why. I was just wondering if anyone else in Australia uses NAB and has this issue (or doesn't) maybe we could compare notes and
                                                                                                                • Detailed Balance Sheet for tax preparer

                                                                                                                  I'm using the free edition of Zoho Books. My tax preparer is asking for "detailed" Profit & Loss and Balance Sheet reports which include all the activity and transactions within the various categories. The default reports do not include these details.
                                                                                                                • Host Group Appointments Online in Zoho Bookings

                                                                                                                  Greetings from the Zoho Bookings team! We’re excited to announce a new enhancement to Group Booking that makes hosting online group events smoother and more professional than ever. You can now conduct online group events with auto-generated meeting links
                                                                                                                • Workdrive Collaboration with an External User

                                                                                                                  I would like to know if I can setup a collaboration space with an external user in workdrive or do I need to add them as a user on my system? If I need to add them, can I add them on Workdrive only and give limit access to our space only?
                                                                                                                • Marketing Tip #23: Help customers with how-to guides and usage tips

                                                                                                                  Customers don’t stop needing you after they place an order. Helping customers use your product correctly and confidently can improve satisfaction, reduce returns, and increase repeat purchases. Sharing simple how-to guides, usage tips, or care instructions
                                                                                                                • Powering Customer Support with our women

                                                                                                                  In Zoho Desk support, women make up 50% of our team. We see this as one of our strengths, reflecting the spirit of this year’s theme, "Give to Gain". Our women find their balance Women carry many responsibilities — they represent frontline support, lead
                                                                                                                • Function #25: Automatically generate purchase orders from a sales order

                                                                                                                  We kicked off the "Function Fridays" series with the goal of helping you automate your everyday accounting tasks. As we delve into today's post, I'm delighted to announce that we're here to present the 25th custom function in this series. While it is
                                                                                                                • Sales IQ chat is not working in signed android apk

                                                                                                                  I have integrated ZOHO sales IQ support chat and i have followed each step and its working fine in my development build but when i create signed APK for it. Chat does not work in it and showing awaiting for detail. I previously asked the same query but
                                                                                                                • How to add line breaks in zoho.cliq.postToUser(...) message?

                                                                                                                  In a CRM function using Deluge I'm sending this message and attempting to add some line breaks but they are ignored. Is there another way to add these breaks? My message: message: New urgent task\nDescription \nThis is a fake description.\n A new line?
                                                                                                                • Problem with CRM Connection not Refreshing Token

                                                                                                                  I've setup a connection with Zoom in the CRM. I'm using this connection to automate some registrations, so my team doesn't have to manually create them in both the CRM and Zoom. Connection works great in my function until the token expires. It does not refresh and I have to manually revoke the connection and connect it again. I've chatted with Zoho about this and after emailing me that it couldn't be done I asked for specifics on why and they responded. "The connection is CRM is not a feature to
                                                                                                                • Zoho Books Invoices Templates

                                                                                                                  It would be really helpful to have more advanced features to customise the invoice templates in Zoho Books. Especially I´m thinking of the spacing of the different parts of the invoice (Address line etc.). If you have a sender and receiver address in
                                                                                                                • In Lesson Video

                                                                                                                  Can anyone help me with this? I'm not sure what happened. It suddenly became like that. I tried to reupload. I tried create a new lesson. Still the same. Please help!
                                                                                                                • emailing estimates

                                                                                                                  Shows up in the customer mail logs as sent but nobody is receiving them, even when I send them to myself I don't get them ??? Something wrong with the mail server or my end ?
                                                                                                                • Can Zoho Flows repeat Actions more than once?

                                                                                                                  I'm attempting to make an intentional Zoho Flow loop using the below layout. However, when "WithinLimit" condition is met, the program fails to execute the action "Get & Add Request Co..." again. Is this by design? Is Zoho Flows unable to repeat actions
                                                                                                                • How to use OR when filtering using two fields

                                                                                                                  I want to create return a list of Account Names by filtering on Field1 = "yes" OR Field 2 = "no" I can't see how to use the OR in the filter.
                                                                                                                • Mobile phone version not working well

                                                                                                                  I am working on the Zoho Site Builder. In the preview the desktop version looks okay, but in the mobile phone preview many words are cut off in the weirdest (wrong) way. How can I fix that?
                                                                                                                • Zoho - Please explain difference between Thread view and Conversation view on Ticket

                                                                                                                  I have reviewed the help document here but am still not clear on the difference between the two views. As an example, I just had a back and forth on a ticket: - Customer emails support email. - I email back from Desk. - Customer responds back. - I email back from Desk. On the upper left drop down box on the ticket Zoho Desk now says this is "4 Threads" and "4 Conversations" . How is that 4 threads?? By my count it is 1 thread and 4 conversations (assuming by "conversation" Zoho means number of total
                                                                                                                • Not able to Sign In in Zoho OneAuth in Windows 10

                                                                                                                  I recently reset my Windows 10 system, after the reset when I downloaded the OAuth app and tried to Sign In It threw an error at me. Error: Token Fetch Error. Message: Object Reference not set to an instance of an object I have attached the screenshot
                                                                                                                • I need help to take Reports for tickets moved between departments.

                                                                                                                  Hi, I need help to take Reports for tickets moved between different departments. Pls guide Shyam
                                                                                                                • Export to excel stored amounts as text instead of numbers or accounting

                                                                                                                  Good Afternoon, We have a quarterly billing report that we generate from our Requests. It exports to excel. However if we need to add a formula (something as simple as a sum of the column), it doesn't read the dollar amounts because the export stores
                                                                                                                • Increase Round Robin Scheduler Frequency in Zoho Desk

                                                                                                                  Dear Zoho Desk Team, We hope this message finds you well. We would like to request an enhancement to the Round Robin Scheduler in Zoho Desk to better address ticket assignment efficiency. Current Behavior At present, the Round Robin Scheduler operates
                                                                                                                • Automation #6 - Prevent Re-opening of Closed Tickets

                                                                                                                  This is a monthly series where we pick some common use cases that have been either discussed or most asked about in our community and explain how they can be achieved using one of the automation capabilities in Zoho Desk. Typically when a customer submits
                                                                                                                • Zoho Desk EU slow/unresponsive

                                                                                                                  Has anyone else got issues with ZohoDesk today in the EU? It takes an age to come back and if you do start typing something and try and send or save it looks like it times out. We are also getting this pic. ot I can't see anything on https://status.zoho.eu/
                                                                                                                • EU DC Partial Outage Resolved: A Detailed RCA

                                                                                                                  Incident Summary Due to an overload on one of the nodes in the EU DC for Zoho Desk, the system was unable to handle the heavy load, causing a slowdown in requests and resulting in a partial outage for customers with data residing in that node. On May
                                                                                                                • Next Page