One of the significant features introduced for WhatsApp Business is interactive templates with quick-reply and call-to-action buttons. This feature helps businesses connect customers to relevant content and resources directly from their preferred communication channels.

Interactive message templates are prebuilt messages that can be sent through WhatsApp and can be combined with a chat-bot tool. These templates support interactive experiences by displaying buttons, menus, and other elements users can click or tap. They are designed to make it easier for businesses to automate customer conversations and provide a more engaging experience. These templates also help ensure businesses' messages adhere to WhatsApp's guidelines. This reduces the risk of WhatsApp flagging or blocking businesses for sending spam or unsolicited messages. Users can deploy templates to initiate new customer conversations or begin a conversation after a 24-hour window.

You can display CTA buttons under your message to direct users to your website, initiate a call, or provide other options.

These buttons give customers a quick, easy way to interact with your business on WhatsApp. After the customer selects an option, the response will be sent as a simple text message. You can offer up to three buttons to encourage speedy replies.

WhatsApp's interactive message templates include buttons that help you guide your customers through a logical automated conversation flow.

Compared to text-based lists, interactive messages make it easier for individuals to identify and select the options that best address their needs.

Interactive buttons can be customized using media files to help your messages resonate with your target customers.

With interactive message templates, you make it easy for your customers to reply to a question or take specific actions. Rather than typing, they only need to click on their desired answer, which makes it easier for them to respond.

You have a higher chance of making a sale when your recipient can purchase or claim a discount with just one click. Use an interactive message template to tell your customers about a new promotion and allow them to claim a discount by tapping a button.