Importance of surveys
Surveys help marketers have a better understanding of their customers. Online surveys are a key tool for obtaining information about customers and prospects, which can then be used to drive sales pitches. The real success of a survey lies in analyzing the responses and making them actionable.
Survey responses inside CRM are better
Survey responses inside CRM can help you gain even more powerful insights. Once your survey reports are synced in CRM with submitted contacts, you'll be able to filter responses and learn what specific contacts are looking for. For example, a survey response from a 'high-value ticket' customer can have a bigger impact than a response from a relatively insignificant lead.
This kind of targeted decision-making can be done after you integrate your survey response data with your CRM. The more relevant data you collect and analyze, the deeper insights you will receive for product enhancement and customer fulfilment.
The SurveyMonkey extension for Zoho CRM integrates surveys and responses into your Zoho CRM account and associates them with your CRM contacts. The surveys are added as campaigns, and the contacts can be synchronized either one-way (from SurveyMonkey to Zoho CRM), or both-ways. Additionally, you can send surveys created in SurveyMonkey to your contacts directly from Zoho CRM.
- Map all surveys into CRM.
- Get notified whenever a new survey response is received.
- Access all survey responses and contacts right from within CRM's modules.
This is a free extension available for Zoho CRM, and can integrate with all SurveyMonkey accounts.
You can find and install the extension in Zoho Marketplace. Read our help doc to learn about setting up integrations, and other important details.
Share your suggestions and feedback in the comments.