Holiday email tips: 5 deliverability questions to answer
Choosing the right email strategy during the holidays might often appear to be difficult. And after deciding the marketing strategies, the main aim of every email marketer is to deliver the messages to contacts. However, this sometimes becomes a tedious task due to the various deliverability factors.
Everyone becomes busy with the holiday season approaching, so as an email marketer you should make sure that you're crafting and sending comfortable and convenient emails for your recipients. In order to strengthen your marketing strategies, you might have to revisit it and consider a few deliverability questions before going ahead with your holiday email campaigns. Let's get to them one-by-one:
1. Have you set up SPF and DKIM?
If you're a beginner in email marketing, it is important to know about SPF and DKIM. You have to authenticate your account with SPF and DKIM that will help you send secured emails that have better chances of landing in the recipient inbox and build more engagement with them that results in boosting your revenue.
2. Did you warm up your IP address?
Most of the brands start sending bulk emails during holidays with their new IP and end up in receiving a lot of bounces which makes the IP blacklisted and future emails would land in spam folder. This can be avoided to an extent by warming up your IP to ensure a perfect sending reputation. So that even if you're having to send a last-minute product update or any other urgent high volume of emails during holidays, the warming up process would make it easier for you to reach your recipient inboxes.
3. Are you including a lot of images in your email content?
Images do grab the attention of recipients and it helps them to digest a lot of information easily. However, using one large image as your entire email in order to convey the holiday greetings, or too many images in general, tends to end up in recipients' spam folders. To make this easier for you, Zoho Campaigns provides 240+ ready-to-use email templates. All you have to do is select one and start editing it based on your business needs.
4. Are you sending emails to the right people?
Some of your recipients might not be interested in receiving your holiday email offers or surprises so make sure to exclude them from your email list and reduce further complaints and unsubscribes. With the help of Topic Management in Zoho Campaigns, now you can create a separate topic as "Holiday Emails" and add people who are interested in receiving them. This gives highengagement and better reach.
5. Are you sending emails to old inactive lists?
If you are planning to send re-engagement campaigns to people who were once active then this is the right time. All you need to do is, set up an automation workflow with relevant content in order to identify the interested contacts. Upon finding you be trustworthy, they'll start engaging with your emails. Then you can set up holiday email campaigns to build strong relationship with them.
Would you like to add any other questions to it? Do mention them in the comments below! :)
Regards,
Annet
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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