How to do JWT authentication for non-zoho user?

Hello,

I would like to use Zoho desk full support with chat, knowledge base, My Tickets and Create tickets types.

As per documentation, it says using "Anonymous" user only submit ticket, can not view ticket history. So we have tried with JWT authentication and setup JWT URL to get request token. Below are the case:

1. We have our mobile app login and customers are in our database.

2. We have created ASAP for mobile platform and added JWT endpoint for authentication

Now the query is, customer is created on our database then how to do JWT authentication using Zoho IAM server (What is this Zoho IAM server and where it actually checks for user?) for our new customer?

Do we need to create user internally in Zoho or how to do that to sync our user database with Zoho desk customers?

Thanks

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