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Zoho Campaigns
Campaigns Community Learning
How to interpret Campaign report statistics - definitions/explanation
Rod F
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Rod F
Question
2 months ago
I am trying to make sure I understand the Campaign report correctly
Do you have a list of definitions for:
Delivered - it has reached the recipient's inbox
Campaign reach - is this the number that have opened the campaign email?
Unique Opens
Clicks/Open Rate
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Lourde Immanuel
Zoho
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Lourde Immanuel
Lourde Immanuel
Zoho
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2 months ago
Hello Rod,
Thank you for your post!
Please find the detailed clarifications for the Campaign activity report
Delivered
- You can view the number of emails that were actually delivered to the recipients' inboxes
Campaign reach
- Provides more insights into your campaign's overall reach, through both email and social media
Unique Opens
- Number of individual recipients who have opened your email campaign
Clicks/ Open Rate
- Percentage of opened emails whose links or buttons have been interacted with by the recipient.
https://help.zoho.com/portal/en/kb/campaigns/user-guide/reports-and-analytics/articles/how-to-view-report-summary#Realtime_campaign_data
Regards,
Lourde Immanuel Raju L | Zoho Campaigns
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