Welcome to Portal

?Unknown\pull-down

Welcome to Zoho Cares

Bienvenido a Soporte de Zoho

Search our knowledge base, ask the community or submit a request.

I am trying to make sure I understand the Campaign report correctly

Do you have a list of definitions for:
  1. Delivered - it has reached the recipient's inbox
  2. Campaign reach - is this the number that have opened the campaign email?
  3. Unique Opens
  4. Clicks/Open Rate

1 user has this question.
1 Reply
Reply
  • 2 months ago

Hello Rod,

Thank you for your post!

Please find the detailed clarifications for the Campaign activity report

Delivered - You can view the number of emails that were actually delivered to the recipients' inboxes
Campaign reach -  Provides more insights into your campaign's overall reach, through both email and social media
Unique Opens - Number of individual recipients who have opened your email campaign
Clicks/ Open Rate - Percentage of opened emails whose links or buttons have been interacted with by the recipient.

https://help.zoho.com/portal/en/kb/campaigns/user-guide/reports-and-analytics/articles/how-to-view-report-summary#Realtime_campaign_data
 


Regards,
Lourde Immanuel Raju L | Zoho Campaigns


Reply to Rod FA
/* */
  • 12
  • Insert
  • Plain text
Add Comment
(Up to 20 MB )