How to manage answer and customize content of mail

I would like adapt workflows from answer received from recipients

-Answers from recipients themselves,

-Request to unsubscribe (via form)

- Automatic answers (from the servers: new contacts, absences ..)

-Action of the recipients; click, open

And how to customization content of the mails following actions :

Create segments or insert "variables" to adapt the content?

Thoses to adapt contacts are at different stages of maturity; (Tunnel) prospect cold, Awareness, interested ....

Another question ; Is it possible to trigger a new workflow following the result of a previous workflow?

How to personalize the contents of the mail following the events that are the ones rested with our mails

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