Introducing the all-new drag-and-drop workflows in Zoho Campaigns

We're thrilled to introduce Zoho Campaigns' latest development - email marketing automation workflows. The conditional workflows that you may have used thus far is taking a whole new form with the drag-and-drop builder and powerful triggers.

Aimed at helping you engage your leads and customers with well-timed, personalized, and targeted emails, these workflows allow you to centre your email marketing automation around crucial business operations. We have also introduced a solution called E-commerce that allows you to connect your store completely with Campaigns and maximize the new workflows.

Why did we build this?

On any given day, the success of your email marketing depends on three factors:

1. Right content

2. Right time

3. Right people

That said, it's a herculean task to bring these factors together every time for every contacts of yours. Enter drag-and-drop workflows.

How does it help?

With the new workflows, you can visualize and build email communication strategy, craft content (different types of email), and define send time. Whether sending onboarding and welcoming emails, nurture series, loyalty-building emails, or re-engagement emails, you can bring these workflows into play at varied levels.

How does it work?

To make your job simpler and easier, we've designed workflow templates by taking several use cases into account. Simply hand-pick a template and get started straight away. And of course, you can design your own template based on your needs.

To create a workflow, you'll have to:

1. Define a trigger that would pull your contacts into the flow

2. Merge different process components and define a series of actions

3. Conclude the path using end-of-workflow elements

Here are some business scenarios, for which these workflows can be used:

1. Welcome and on-boarding

Onboarding your new contacts and giving them a taste and feel of your brand.

2. Nurture series

Moving your leads further in the sales funnel.

3. Re-engagement series

Rekindling the interest of your impassive contacts.

4. Customer retention

Engaging your customers effectively to turn them into brand advocates.

5. E-commerce

Meeting the diverse communication needs in the world of e-commerce.

6. Conditional workflows

Categorizing your audience based on their behaviour for effective targeting.

Holiday email marketing

This release couldn't have happened at a better time with the holiday season fast approaching. The new drag-and-drop workflows can make your holiday email marketing experience simpler and more fruitful.

Let's consider a scenario and see how these workflows fit into the picture:

Zylker is an online store that is staring at a busy holiday season. They want to send different emails according to the behaviour of their users and maximize the Halloween sale. By having a simple engagement strategy in place and visualizing the flow, they are configuring a workflow.

Other recent updates:

1. A new set of emojis

Complement your subject line with attractive emojis and pique the reader's interest.

2. Integration with Zapier

Connect Zoho Campaigns with other vital business applications through Zapier and automate workflows. The Zoho Campaigns - Zapier integration is in the beta stage.

Read our online guide for more information on the workflows.

In case you have any questions, feel free to ask them in the comments below.

Regards,

Aravindhan S

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