The current pandemic situation has put most of our business dreams down. Many New Entrepreneurs have dropped the plan of starting a new business. 

What do you think to overcome this situation? To put the words in a specific way, what industries the New Entrepreneurs can select during this crisis.

Reading the stories of inspiral people, I understood that they worked smartly to run their business efficiently. Many young champs have selected the Gaming Industry to run their business. 

So I came across one of the challenges which my client kept on me to setup the system for the Gaming Industry (Passion Gaming)

Passion Gaming is an innovative online gaming organization that works to provide some of the finest digital card games such as Online Rummy to players in India. The organization is renowned for its commitment to offer a gaming experience that goes beyond the expectations of players in all ways.

The progressive and service-oriented team of Passion Gaming is led by passionate professionals who carry many years of experience in the online gaming industry in countries such as India, the US, and the UK. The mission of Passion Gaming is to deliver an exciting gaming experience to the players in a secure, thrilling, and fair online environment. The team of Passion Gaming lives and breathes this mission based on three prominent values. They are:

• Honesty and Integrity

• Love for Gaming

• Eagerness to Learn

Here, we suggested the client for online marketing, segmentation, lead generation and pipeline and stages. As we were thinking of which software will manage on these criteria to set up the client's system and we found Zoho CRM is the perfect match.

CRM provides end-to-end Customer Relationship Management services and is a proprietary web-based software solution owned and developed by Passion Gaming Private Limited. The solution delivers powerful analytical capabilities to completely automate Player Retention Activities, Data Management, Content and Template Management, SMS and Email Integration & Scheduling, Dashboards and Reporting, Audit and Log Management, Threshold Limit for Player Activity, Role-Based Access Controls. This solution gives a 360-degree view of player activity and proactively assists in efficiently managing player relations.

Challenges:

To ensure that Passion Gaming faces no problem in reaching out to the customers, our team of Zoho consultants analysed the business model and scope of growth in different departments. The entire process of analysis, devising solutions, and implementing them was rather an interesting project for Encaptechno.

We wanted to help our clients in the sense that their platform is an end-to-end experience rather than just a simple gaming platform. With an aim to offer the best solutions that could be enjoyed by gamers from the comfort of their homes, we worked to develop a couple of things that helped Passion Gaming. With a dedicated effort and vision, we have been successful in creating something that will help our clients develop their services.

Solutions:

Right from ensuring that the needs of our clients are met to implementing the design and development ideas successfully, we analyzed various things just so that the clients could get the best platform.  Our team of highly driven, passionate, and flexible Zoho consultants worked dedicatedly on this project with a vision to streamline one of a kind online gaming platform. Following are the solutions that we suggested:

• Email Automation: After analyzing the platform of Passion Gaming, we discovered that the system should be capable of sending automated emails to customers and prospects for improved customer relationship management.

• Chatbots Using Advanced Zia: We decided to implement a chatbot that could create a path for capturing customers and record their details in Zoho CRM.

• First Call Resolution: We advised that there should be a first call resolution system so that the customer issues can be resolved efficiently and quickly.

• CSAT Report: We suggested a customer satisfaction scoring report for ensuring that all customer interactions can be evaluated in terms of how satisfied a customer was.

• Customer Portal: We advised applying filter-based criteria for populating the KB articles so that the cases and tickets can be closed quickly.

• Instant Chat: We also introduced an instant chat feature between the agents and customers with the help of integration with the SalesIQ Chat.

• ASAP: We also suggested an instant help feature in the name of Instant Help Feature.

• De-duping: We advised Contact Deduplication for existing (2 lac records)

• Integration: Bi-directional sync between Back Office and Zoho desk.

As one of its kind online gaming platforms, Passion Gaming has received immense appreciation along with gaining an edge in the market. We are fortunate to be a part of this project.

Passion Gaming believes in leveraging partner relationships, developing a state-of-the-art user interface, and marketing creativity for delivering the best of gaming products and services to the online players. With our CRM solutions, Passion Gaming will be able to offer exceptional online marketing, email marketing, social media marketing, media designing, and gaming operation management services.