Kaizen 169 - Serialization and Schema Management in Queries

Kaizen 169 - Serialization and Schema Management in Queries


Hello everyone!

Welcome back to another post in the Kaizen series!

In Kaizen #166, we discussed handling Variables in Queries and associating the query in Kiosk.
This week, we will discuss Serialization and Schema management in Queries.

Business Scenario

Let's consider the same use case of Delivery Hub discussed in Kaizen #166.

Here, a tele-commerce platform uses Zoho CRM to manage sales and deliveries. When a customer provides their PIN code, the salesperson must confirm with the customer for a nearby post office for package pick-ups and drop-offs in Kiosk.

For this case, we wrote a query with the Source as REST API. When a PIN code was entered, the query dynamically retrieved the list of post offices in that area and displayed it on the Contact's detail page.

Let's take it a step further and see how we can serialize the response.
When you query by entering a PIN code, the response contains all post offices in that area including the ones that are non-operational.

To display only relevant data and leverage the capabilities of the Queries feature, you can serialize the response to display only those post offices that are operational(with the value "DeliveryStatus":"Delivery") along with the names of those post offices.

We will also see how Schema varies based on serialization.

Serialization

Serialization refers to the process of transforming complex data structures into a format that is more meaningful and relevant to your business needs. In Zoho CRM Queries, serialization affects how responses are formatted and what data is included.

Serialization offers the following:
  • Response Customization: By serialization, you can manipulate the output of a query to focus on relevant fields. For example, if a query retrieves multiple post offices, serialization can filter these results to display only those marked as 'deliverable'.
  • Schema Adjustment: When you serialize the response, the schema changes. This allows you to have only relevant data in the serialized output like the required fields, especially while querying a module with multiple relationships.
  • User Experience: Serialization avoids unnecessary information clutter, giving the users only what they need, thereby improving their overall experience.

Example

Consider the example of Delivery Hub. For PIN 110042, the response contains a list of six post offices in that area.

{ Name: 'Badli (North West Delhi)' , Description: null , BranchType: 'Sub Post Office' , DeliveryStatus: 'Non-Delivery' , Circle: 'Delhi' , District: 'North West Delhi' , Division: 'Delhi North' , Region: 'Delhi' , Block: 'Delhi' , State: 'Delhi' , Country: 'India' , Pincode: '110042' }
1
:
{ Name: 'Delhi Engg. College' , Description: null , BranchType: 'Sub Post Office' , DeliveryStatus: 'Non-Delivery' , Circle: 'Delhi' , District: 'North West Delhi' , Division: 'Delhi North' , Region: 'Delhi' , Block: 'Delhi' , State: 'Delhi' , Country: 'India' , Pincode: '110042' }

{ Name: 'Pehlad Pur' , Description: null , BranchType: 'Branch Post Office' , DeliveryStatus: 'Delivery' , Circle: 'Delhi' , District: 'North West Delhi' , Division: 'Delhi North' , Region: 'Delhi' , Block: 'Delhi' , State: 'Delhi' , Country: 'India' , Pincode: '110042' }
3
:
{ Name: 'Samai Pur' , Description: null , BranchType: 'Sub Post Office' , DeliveryStatus: 'Delivery' , Circle: 'Delhi' , District: 'North West Delhi' , Division: 'Delhi North' , Region: 'Delhi' , Block: 'Delhi' , State: 'Delhi' , Country: 'India' , Pincode: '110042' }
4
:
{ Name: 'Shahbad Daulatpur' , Description: null , BranchType: 'Branch Post Office' , DeliveryStatus: 'Delivery' , Circle: 'Delhi' , District: 'North West Delhi' , Division: 'Delhi North' , Region: 'Delhi' , Block: 'Delhi' , State: 'Delhi' , Country: 'India' , Pincode: '110042' }
5
:
{ Name: 'Siraspur' , Description: null , BranchType: 'Branch Post Office' , DeliveryStatus: 'Delivery' , Circle: 'Delhi' , District: 'North West Delhi' , Division: 'Delhi North' , Region: 'Delhi' , Block: 'Delhi' , State: 'Delhi' , Country: 'India' , Pincode: '110042' }

Now, we will use serialization to display only those post offices that deliver with the value DeliveryStatus = 'Delivery' .
You can serialize the response using JavaScript. Here is the code.

const postOffices = result[0]?.PostOffice;

// Ensure `postOffices` is iterable
const postOfficesArray = Array.isArray(postOffices)
? postOffices
: (postOffices ? Object.values(postOffices) : []);

const filteredResults = [];

// Filter and manually extract `Name` and `DeliveryStatus`
for (const office of postOfficesArray) {
if (office.DeliveryStatus === "Delivery") {
filteredResults.push({ Name: office.Name, DeliveryStatus: office.DeliveryStatus });
}
}

return filteredResults;

Let's see how serialization brings a difference in the output.

Output when fetching all post offices


Serialized output displaying only the name and status of the post offices that deliver

As you can see, serialization makes the output less bloated and a lot more meaningful and relevant.

Schema Management

For every query, the schema is auto-generated. It outlines the structure of the retrieved data and helps identify the path of each field, its CRM field type, and the label.
You can modify the auto-generated schema to suit your requirements better. You can update field labels and types, which helps in presenting data in a more user-friendly way.
For example, if a query returns a field labeled "Deal Stage," you can rename it to "Current Status" for clarity when displaying results on dashboards or reports.
Let's look at the schema when fetching all post offices for a PIN code vs the schema of the serialized response.

Schema before serialization


Schema after serialization


You can see that serializing helps you achieve crisper results.
It shows the CRM field type of every field in the response and its label. You can further customize the schema by changing the field labels to suit your needs.
In the following image, the field label for DeliveryStatus is changed to Status in the serializer which is reflected in the schema.


We hope you found this post useful. Watch this space for more posts on interesting topics.

We love to hear from you! Write to us at support@zohocrm.com.
See you all next week!

Cheers!




-------------------------------------------------------------------------------------------------------------



    Access your files securely from anywhere







                            Zoho Developer Community





                                                  Use cases

                                                  Make the most of Zoho Desk with the use cases.

                                                   
                                                    

                                                  eBooks

                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho Desk.

                                                   
                                                    

                                                  Videos

                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho Desk.

                                                   
                                                    

                                                  Webinar

                                                  Sign up for our webinars and learn the Zoho Desk basics, from customization to automation and more

                                                   
                                                    
                                                  • Desk Community Learning Series


                                                  • Meetups


                                                  • Ask the Experts


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner




                                                            • Sticky Posts

                                                            • Kaizen #197: Frequently Asked Questions on GraphQL APIs

                                                              🎊 Nearing 200th Kaizen Post – We want to hear from you! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
                                                            • Kaizen #198: Using Client Script for Custom Validation in Blueprint

                                                              Nearing 200th Kaizen Post – 1 More to the Big Two-Oh-Oh! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
                                                            • Celebrating 200 posts of Kaizen! Share your ideas for the milestone post

                                                              Hello Developers, We launched the Kaizen series in 2019 to share helpful content to support your Zoho CRM development journey. Staying true to its spirit—Kaizen Series: Continuous Improvement for Developer Experience—we've shared everything from FAQs
                                                            • Kaizen #193: Creating different fields in Zoho CRM through API

                                                              🎊 Nearing 200th Kaizen Post – We want to hear from you! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
                                                            • Client Script | Update - Introducing Commands in Client Script!

                                                              Have you ever wished you could trigger Client Script from contexts other than just the supported pages and events? Have you ever wanted to leverage the advantage of Client Script at your finger tip? Discover the power of Client Script - Commands! Commands


                                                            Manage your brands on social media



                                                                  Zoho TeamInbox Resources



                                                                      Zoho CRM Plus Resources

                                                                        Zoho Books Resources


                                                                          Zoho Subscriptions Resources

                                                                            Zoho Projects Resources


                                                                              Zoho Sprints Resources


                                                                                Qntrl Resources


                                                                                  Zoho Creator Resources



                                                                                      Zoho CRM Resources

                                                                                      • CRM Community Learning Series

                                                                                        CRM Community Learning Series


                                                                                      • Kaizen

                                                                                        Kaizen

                                                                                      • Functions

                                                                                        Functions

                                                                                      • Meetups

                                                                                        Meetups

                                                                                      • Kbase

                                                                                        Kbase

                                                                                      • Resources

                                                                                        Resources

                                                                                      • Digest

                                                                                        Digest

                                                                                      • CRM Marketplace

                                                                                        CRM Marketplace

                                                                                      • MVP Corner

                                                                                        MVP Corner







                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now


                                                                                            Zoho Show Resources


                                                                                              Zoho Writer Writer

                                                                                              Get Started. Write Away!

                                                                                              Writer is a powerful online word processor, designed for collaborative work.

                                                                                                Zoho CRM コンテンツ






                                                                                                  Nederlandse Hulpbronnen


                                                                                                      ご検討中の方




                                                                                                            • Recent Topics

                                                                                                            • Change Last Name to not required in Leads

                                                                                                              I would like to upload 500 target companies as leads but I don't yet have contact people for them. Can you enable the option for me to turn this requirement off to need a Second Name? Moderation update (10-Jun-23): As we explore potential solutions for
                                                                                                            • Elevate your CX delivery using CommandCenter 2.0: Simplified builder; seamless orchestration

                                                                                                              Most businesses want to create memorable customer experiences—but they often find it hard to keep them smooth, especially as they grow. To achieve a state of flow across their processes, teams often stitch together a series of automations using Workflow
                                                                                                            • Office 365 and CRM mail integration: permission required

                                                                                                              Has anyone run into this weird problem? My email server is Office 365. When I try to configure Zoho CRM to use this server, a Microsoft popup window opens requesting user and password. After entering that, I get a message in the Microsoft window saying
                                                                                                            • Adding a developer for editing the client application with a single user license

                                                                                                              Hi, I want to know that I as a developer I developed one application and handed over to the customer who is using the application on a single user license. Now after6 months customer came back to me and needs some changes in the application. Can a customer
                                                                                                            • Confirmation prompt before a custom button action is triggered

                                                                                                              Have you ever created a custom button and just hoped that you/your users are prompted first to confirm the action? Well, Zoho knows this concept. For example, in blueprint, whenever we want to advance to the next state by clicking the transition, it is
                                                                                                            • Attention API Users: Upcoming Support for Renaming System Fields

                                                                                                              Hello all! We are excited to announce an upcoming enhancement in Zoho CRM: support for renaming system-defined fields! Current Behavior Currently, system-defined fields returned by the GET - Fields Metadata API have display_label and field_label properties
                                                                                                            • Deluge - Can't get phone number SalesIQ

                                                                                                              Hey folks, I’m building a custom plug for SalesIQ that’s supposed to register leads into Zoho CRM. The SalesIQ chat is being implemented on WhatsApp, and in my plug I’m using this line: mobile_clean = session.get("phone").get("value"); From what I understand,
                                                                                                            • Critical Issue: Tickets Opened for Zoho Support via the Zoho Help Portal Were Not Processed

                                                                                                              Hi everyone, We want to bring to your attention a serious issue we’ve experienced with the Zoho support Help Portal. For more than a week, tickets submitted directly via the Help Portal were not being handled at all. At the same time no alert was posted
                                                                                                            • Deals by Stages Funnel not showing in correct order

                                                                                                              Using the Stage-Probability Mapping for the Deals module we have created a steps our deals will pass through, RFQ, Closed/Lost, Declined/No-Go, Pricing, Submitted, Negotiations, Won. However when I view the Deal By Stages Funnel it does not show in the
                                                                                                            • Zoho CRM button to download images from image upload field

                                                                                                              Hello, I am trying to create a button in Zoho CRM that I can place in my record details view for each record and use it to download all images in the image upload fields. I tried deluge, client scripts and even with a widget, but feel lost, could not
                                                                                                            • how to differentiate if whatsapp comes from certain landing page?

                                                                                                              I create a Zobot in SalesIQ to create a Whatsapp bot to capture the lead. I have 2 landing pages, one is SEO optimized and the other want is optimized for leads comes from Google Ads. I want to know from which landing page this lead came through WhatsApp
                                                                                                            • Zoho Desk - Community

                                                                                                              As a regular user of Zoho Cares Community I would really love to see the publish date of articles. For example, when I look at Announcements, it would be very beneficial to see which ones were posted recently, over those which have just and a recent comment.
                                                                                                            • access to quartz for my customers

                                                                                                              Hi how can I have access to the application quartz you use for us to send you screen rocording, this feature would be immensely useful for our customers support https://quartz.zoho.com/
                                                                                                            • Issue with Inline Images in Email Reply via Zoho Desk API

                                                                                                              Hi, I am attempting to send inline images in an email reply using the Zoho Desk API, but the images are not being displayed inline for the recipient. I have followed this documentation: https://desk.zoho.com/DeskAPIDocument#Uploads https://desk.zoho.com/DeskAPIDocument#Threads#Threads_SendEmailReply
                                                                                                            • Turning off the new UI

                                                                                                              Tried the new 'enhanced' UI and actively dislike it. Anyone know how to revert back?
                                                                                                            • How to search a value stored in a subform?

                                                                                                              Hello, We store serial numbers in subforms but now we would like to be able to search the values to be able to easily find the record with the serial number. I saw that it's not possible to search such values through global search but is it possible to do it an other way? Thank you,
                                                                                                            • Field Dependency Not Working on Detail Page in Zoho Desk

                                                                                                              Hi Support Team, I’ve created field dependencies between two fields in Zoho Desk, and they are working correctly on the Create and Edit layouts. However, on the Detail page, the fields are not displaying according to the dependencies I’ve set — they appear
                                                                                                            • How do the keyword critera work?

                                                                                                              Hi, I'm working on automated assignment of tickets based on keywords. How does this feature work? Where does this criteria look for keywords - email address, subject, email body? Can you please clarify this as I want to avoid overlapping with criteria
                                                                                                            • Error: Unsupported content type: text/html;charset=UTF-8 after tryeing to get the token for n8n automation

                                                                                                              I am working on ZOHO Desk automation and need to get the ZOHO auth token for n8n I have created the app in ZOHO Desk API, got client id and client secret. Added all data required to get a token in n8n. After I sign in with my ZOHO credentials in ZOHO
                                                                                                            • Improving Collaboration Features in Zoho Portal

                                                                                                              Hello Zoho Community, I’ve recently started exploring Zoho services and I’m really impressed with the wide range of features. However, I feel there is still room for improvement in the collaboration area. For example, it would be really helpful if we
                                                                                                            • Clear Tag & Linking Between Quotes and Sales Orders

                                                                                                              Hi Zoho Team, In Zoho Books, when a quote is converted into a sales order, it would be extremely useful to have: A clear tag/indicator on the quote showing that it has been converted into a sales order. A direct link in the sales order back to the originating
                                                                                                            • New in Cadences: Option to Resume or Restart follow-ups when re-enrolling records into a Cadence, and specify custom un-enrollment criteria

                                                                                                              Managing follow-ups effectively involves understanding the appropriate timing for reaching out, as well as knowing when to take a break and resume later, or deciding if it's necessary to start the follow-up process anew. With two significant enhancements
                                                                                                            • Send a campaign to one recipient.

                                                                                                              Very often I speak to a customer and they say they didn't see my email (maybe it went in Junk, maybe they deleted it). Anyway, I just want to go into the Campaign and send it to one person. You already have a feature very close to this - when sending a Test. While developing a campaign, I can send tests to anyone. Why can't we have this AFTER  the campaign has been sent? I know, there's a caveat, and that's in the use of merge tags. Most of the time I only use FNAME, but maybe you could check if
                                                                                                            • Feature Request - Insert URL Links in Folders

                                                                                                              I would love to see the ability to create simple URL links with titles in WorkDrive. or perhaps a WorkDrive extension to allow it. Example use case: A team is working on a project and there is project folder in WordDrive. The team uses LucidChart to create
                                                                                                            • Try FSM again for our business

                                                                                                              We already have our customers individual equipment in CRM with serial numbers, install dates, warranty length and importantly next service which is generally 2 years. a month before the service date is due we get get a report and send out service reminders.
                                                                                                            • GST Slabs Redefined: Stay Compliant Using Zoho Books!

                                                                                                              Hello Everyone! The Government of India is rolling out new GST rates, a major reform aimed at simplifying the current tax structure starting 22 September 2025. GST will move from four slabs (5%, 12%, 18%, 28%) to two main slabs (5% and 18%), plus a special
                                                                                                            • Get Cliq Meetings in my O365 calendar

                                                                                                              Hi, we are currently evaluating to replace the Teams Messaging and Meetings with Cliq. We currently still have all our email and calendars in O365. What i want to achieve is, to create a (ZOHO) meeting from Cliq and have this meeting added to my Outlook/O365
                                                                                                            • Issue with Zoho Help Portal – Tickets Missing or Not Answered

                                                                                                              Hi, How are you? I think there may be an issue with the Zoho Help Portal. I opened a few tickets directly in the help portal a some time ago but never received any response I also opened ticket 148356451 by email. I did receive a reply to it, but the
                                                                                                            • Changing the Default Search Criteria for Finding Duplicates

                                                                                                              Hey everyone, is it possible to adjust the default search criteria for finding and merging duplicate records? Right now, CRM uses some (in my opinion nonsensical) fields as search criteria for duplicate records which do nothing except dilute the results.
                                                                                                            • Zoho Creator as LMS and Membership Solution

                                                                                                              My client is interested in using Zoho One apps to deploy their membership academy offer. Zoho Creator was an option that came up in my research: Here are the components of the program/offer: 1. Membership portal - individual login credentials for each
                                                                                                            • DUNS & Bradstreet and Credit risk monitoring integration with Zoho books

                                                                                                              Small businesses not being paid by bigger clients and clients of all sizes is a huge problem. It will be nice if Zoho develops integration with DUNS & Bradstreet(D&B) and Credit risk monitoring integration with Zoho books. That have small businesses can
                                                                                                            • Filtering Tickets based on Email headers

                                                                                                              We're starting to get a lot more junk coming into our Zoho Desk, which is then triggering unnecessary email alerts to agents. Once thing we could do to cut this junk in half, is to filter tickets based on email headers. Any email containing the `List-Unsubscribe`
                                                                                                            • Zoho Forms - Form Rules based on attachment fields

                                                                                                              Many businesses use forms to collect documents and images from customers. In many cases, you may want to trigger a notification or other automation based on whether or not an attachment was added. I've noticed that attachment fields do not appear in Rules
                                                                                                            • Add QUOTE OWNER profile image to a Quote Template

                                                                                                              I can add their email address.. phone number, DOB. I need to add a users profile picture so when they assign a template to a quote they own it adds their picture to the cover page. I've tried hacking a solution together but there has to be an easier way.
                                                                                                            • No Response from Zoho Support in 8 Days - Typical?

                                                                                                              I have a couple of issues I'm trying to work through. Initially, I was getting support from support@zohofsm.com, but I have not received a response in 8 days (11 on another question). Is this typical? Can I pay for support? For context, I am not spamming
                                                                                                            • Age Calculation

                                                                                                              I've attempted to calculate the age of someone based on their birthday input by using the formula field. It works but I don't want all those decimals on there. I then tried to use "set variable" after birthday input but I get a field type mismatch, long vs. floating. Any ideas would be wonderful.
                                                                                                            • Open filtered deals from campaign

                                                                                                              Do you think a feature like this would be feasible? Say you are seeing campaign "XYZ" in CRM. The campaign has a related list of deals. If you want to see the related deals in a deal view, you should navigate to the Deals module, open the campaign filter,
                                                                                                            • Change scheduling emails time

                                                                                                              When sending an individual email there is a great feature to schedule them to send later. I could only use the one time that is suggested. Is there a way to select another time? Regards, Glenn
                                                                                                            • Zoho CRM: how can I control which contacts to sync with Outlook?

                                                                                                              I was just playing around syncing contacts from Zoho to MS Outlook (MS365 account.) The problem is our firm has hundreds of thousands of contacts and I don't want to bury my contacts list in outlook. Any help with this is greatly appreciated.
                                                                                                            • How to overcome limitations in meetings

                                                                                                              As a company, one of our deliverables is a meeting between two other companies, where we act as facilitators. So, if we recorded this meeting  in Zoho CRM, it should be connected to 2 accounts, 2 contacts, and 1 campaign (a campaign, in our use, is the
                                                                                                            • Next Page