Kaizen #66 - Contact Roles #API

Kaizen #66 - Contact Roles #API

Hi everyone! Welcome to another Kaizen week!!
This week, we will be discussing the Contact Roles APIs in Zoho CRM.

What are Contact Roles in Zoho CRM?

      The Contact Roles related list is a powerful feature in Zoho CRM that allows you to define the role of a contact in a deal, and to associate multiple contacts with a Deal.
      The Contact Roles lets you track and manage various contacts within a prospective organization, and understand their roles to have targeted and effective discussions. For example, when you schedule a meeting with the head of the department, it is important to explain the product features and functionalities, but it is imperative to discuss the cost-saving benefits with a financial manager. Likewise, you can choose to address the product features with a product manager, present technical specifications to an IT manager, or review legal or compliance considerations with a legal manager. With Contact roles, you can thus have the most relevant and productive discussions as you work on a deal.
There are a few Contact Roles like Decision Maker, Product Management, Purchasing etc that are available by default. You can also customize them according to the specific business requirements. 

1. Retrieving Contact Roles via API

Using the Get Contact Roles API, you can get the list of contact roles configured in your organization.

Request method : GET
Request URL to retrieve all Contact Roles : {api-domain}/crm/{version}/Contacts/roles
Request URL to retrieve a specific Contact Role : {api-domain}/crm/{version}/Contacts/roles/{contact_role_id}

Sample Request and Response


Response Keys

 Key
 Description
 sequence_number
 Position of the contact role in the picklist in CRM UI
 name
 Name of the contact role
 id
 Unique ID of the contact role

2. Adding new Contact Roles via API

      Using the Insert Contact Roles API you can create a new contact role to fit your business need. For example, you are working on a deal and have been in touch with several contacts throughout the sales process. As you near the end of the negotiation, you start talking to the legal department of the prospective organization to finalize the terms of the contract. You might want to add the legal manager as a contact role, and associate the respective contact with the role.
You can add up to 100 contact roles in a single API call.

Request method : POST
Request URL : {api-domain}/crm/{version}/Contacts/roles

Input Keys

 Key
 Description
 name
 string, mandatory
 The name of the contact role
 sequence_number
 integer, optional
 The position of the contact role in the picklist in CRM UI

Sample Request and Response



If you add a new contact role in Zoho CRM to a position that is already occupied, the existing contact role will be moved down one position to make room for the new role.

3. Updating Contact Roles via API

You can update the name and sequence number of up to 100 contact roles using the Update Contact Roles API.

Request method : PUT
Request URL to update more than one Contact Role : {api-domain}/crm/{version}/Contacts/roles
Request URL to update a specific Contact Role : {api-domain}/crm/{version}/Contacts/roles/{contact_role_id}

Input Keys

 Key Description
 id
 string, mandatory
 U​​nique ID of the contact role.
 This key is mandatory if you have not specified the id in the URL.
 name
 string, optional
 Name of the contact role
 sequence_number
 integer, optional
 The position of the contact role in the picklist in CRM UI

Sample Request and Response


4. Deleting Contact Roles via API

If a contact role is no longer relevant, you may need to delete that contact role from your organization. 

Request method : DELETE
Request URL to delete more than one Contact Role : {api-domain}/crm/{version}/Contacts/roles?ids={contact_role_id1,contact_role_id2,..}
Request URL to delete a specific Contact Role : {api-domain}/crm/{version}/Contacts/roles/{contact_role_id}

To delete multiple contact roles in a single API call, you must include the ids parameter. The API allows you to delete up to 100 contact roles at a time.

Sample Request and Response



Now that we have learnt how to create, fetch, update and delete contact roles, let us see how to associate a contact role with a deal. 

5. Associate Contact Role with a Deal

      You can add a contact to a deal and associate the same with a contact role. You can add only one contact role to the deal in a single API call. 
      Consider a scenario where you are working on a deal with a medium-sized company and have been in contact with the company's sales manager throughout the sales process. Towards the end, you would need to speak with the company's legal advisor to review the contract terms and compliance considerations. You can use the contact roles feature, and associate the contact with the deal. 

Request method : PUT
Request URL : {api-domain}/crm/{version}/Deals/{deal_id}/Contact_Roles/{contact_id}

Input Keys

 Key Description
 id
 string, mandatory if name is not specified
 Unique ID of the contact role.
 name
 string, mandatory if id is not specified
 Name of the contact role

You must specify either the name or the id, or both in the input body. 

Sample Request and Response



6. Fetch Contact Roles of a specific Deal via API

      If you are working on a deal with a large enterprise, you may be in contact with several individuals throughout the sales process. As the deal nears closure, you may want to review all contact roles to ensure you have covered all necessary discussions and are aligned with the right people. You can use this API to fetch all contact roles associated with the Deal for assistance with the review.

Request method : GET
Request URL to get all Contact Roles associated with the Deal : {api-domain}/crm/{version}/Deals/{deal_id}/Contact_Roles
Request URL to get a specific contact role associated with the Deal : {api-domain}/crm/{version}/Deals/{deal_id}/Contact_Roles/{contact_id}
Request URL to get multiple contact roles associated with the Deal : {api-domain}/crm/{version}/Deals/{deal_id}/Contact_Roles?ids={contact_id1,contact_id2,...}

Sample Request and Response


7. Removing a contact role from a deal

      As you progress through the sales process, one of the stakeholders may no longer be involved in the deal. In this case, you may want to delete this contact role from the deal to ensure that you are only working with the relevant set of stakeholders.  Using the API, you can remove up to 100 contact roles from a specific deal.

Request method : DELETE
Request URL : {api-domain}/crm/{version}/Deals/{deal_id}/Contact_Roles/{contact_id}
Request URL to remove more than one contact role from a Deal : {api-domain}/crm/{version}/Deals/{deal_id}/Contact_Roles?ids={contact1,contact2,..}

Sample Request and Response



We hope you found this post useful. Write to us at support@zohocrm.com if you have any questions, or let us know in the comment section. 

We will be back next year with more interesting topics. Wishing you a Happy New Year!

    Access your files securely from anywhere







                            Zoho Developer Community




                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                  • Ask the Experts



                                                            • Sticky Posts

                                                            • Kaizen #217 - Actions APIs : Tasks

                                                              Welcome to another week of Kaizen! In last week's post we discussed Email Notifications APIs which act as the link between your Workflow automations and you. We have discussed how Zylker Cloud Services uses Email Notifications API in their custom dashboard.
                                                            • Kaizen #216 - Actions APIs : Email Notifications

                                                              Welcome to another week of Kaizen! For the last three weeks, we have been discussing Zylker's workflows. We successfully updated a dormant workflow, built a new one from the ground up and more. But our work is not finished—these automated processes are
                                                            • Kaizen #152 - Client Script Support for the new Canvas Record Forms

                                                              Hello everyone! Have you ever wanted to trigger actions on click of a canvas button, icon, or text mandatory forms in Create/Edit and Clone Pages? Have you ever wanted to control how elements behave on the new Canvas Record Forms? This can be achieved
                                                            • Kaizen #142: How to Navigate to Another Page in Zoho CRM using Client Script

                                                              Hello everyone! Welcome back to another exciting Kaizen post. In this post, let us see how you can you navigate to different Pages using Client Script. In this Kaizen post, Need to Navigate to different Pages Client Script ZDKs related to navigation A.
                                                            • Kaizen #210 - Answering your Questions | Event Management System using ZDK CLI

                                                              Hello Everyone, Welcome back to yet another post in the Kaizen Series! As you already may know, for the Kaizen #200 milestone, we asked for your feedback and many of you suggested topics for us to discuss. We have been writing on these topics over the


                                                            Manage your brands on social media



                                                                  Zoho TeamInbox Resources



                                                                      Zoho CRM Plus Resources

                                                                        Zoho Books Resources


                                                                          Zoho Subscriptions Resources

                                                                            Zoho Projects Resources


                                                                              Zoho Sprints Resources


                                                                                Qntrl Resources


                                                                                  Zoho Creator Resources



                                                                                      Zoho CRM Resources

                                                                                      • CRM Community Learning Series

                                                                                        CRM Community Learning Series


                                                                                      • Kaizen

                                                                                        Kaizen

                                                                                      • Functions

                                                                                        Functions

                                                                                      • Meetups

                                                                                        Meetups

                                                                                      • Kbase

                                                                                        Kbase

                                                                                      • Resources

                                                                                        Resources

                                                                                      • Digest

                                                                                        Digest

                                                                                      • CRM Marketplace

                                                                                        CRM Marketplace

                                                                                      • MVP Corner

                                                                                        MVP Corner







                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now


                                                                                            Zoho Show Resources

                                                                                              Zoho Writer

                                                                                              Get Started. Write Away!

                                                                                              Writer is a powerful online word processor, designed for collaborative work.

                                                                                                Zoho CRM コンテンツ



                                                                                                  Nederlandse Hulpbronnen


                                                                                                      ご検討中の方




                                                                                                              • Recent Topics

                                                                                                              • Enhancements in Canvas

                                                                                                                Dear All, Greetings! Canvas lets you design the record details page to suit your brand or business preferences. We are glad to introduce the following enhancements to uplift your design experience. Reusable Components Style Presets Let's go! Reusable
                                                                                                              • Introducing Dark Mode / Light Mode : A New Look For Your CRM

                                                                                                                Hello Users, We are excited to announce a highly anticipated feature - the launch of Day, Night and Auto Mode implementation in Zoho CRM's NextGen user interface! This feature is designed to provide a visually appealing and comfortable experience for
                                                                                                              • ABN with Legal Entity Name

                                                                                                                Hi, How can I execute this? The ABN number is entered in Accounts Module and ideally, it should display or suggest the correct Legal Entity Name based on the ABN lookup. ex. Account Name: JPG Resources ABN Number: 65 067 761 871 Legal Entity Name: (auto
                                                                                                              • Zoho Cliq not working on airplanes

                                                                                                                Hi, My team and I have been having this constant issue of cliq not working when connected to an airplane's wifi. Is there a reason for this? We have tried on different Airlines and it doesn't work on any of them. We need assistance here since we are constantly
                                                                                                              • Prepopulating Fields

                                                                                                                Hello, I have a form (Assets) with 2 lookup fields: Client (from Clients) Site (from Client Sites) I modified the code (highlighted in red below), so the Site dropdown shows the list of sites related to the Client. must have Client_Site ( type = picklist
                                                                                                              • Unify Overlapping Functionalities Across Zoho Products

                                                                                                                Hi Zoho One Team, We would like to raise a concern about the current overlap of core functionalities across various Zoho applications. While Zoho offers a rich suite of tools, many applications include similar or identical features—such as shift management,
                                                                                                              • Detailed Account Reports - Add Running Balance

                                                                                                                When one clicks into an account from a report (say P/L or Balance Sheet), the default reports have the Debit, Credit, and then the Amount. The Amount column (last one) is duplicate information. It would be far better and fit more peoples' use cases if
                                                                                                              • Start Workflow from Deluge Script

                                                                                                                I have developed a customized process from our CRM that leverages a deluge script to create a statement of work document. Once the document has been created via the merge and store function, I would like the ability to start a workdrive review & approve
                                                                                                              • Issue: Ticket Export Does Not Include Ticket Threads

                                                                                                                Dear Zoho Desk Support Team, I hope you’re doing well. I wanted to bring to your attention that the current ticket export feature in Zoho Desk does not seem to include the ticket threads or conversation history. When exporting tickets, only the summary
                                                                                                              • Pushover Notification Module

                                                                                                                Hello, it would be good if there would be a "Pushover" (https://pushover.net/) module besides the standard SMS module. Pushover is now very well known, especially in IT, and is becoming more and more popular. The biggest advantage are the customizable
                                                                                                              • Forward - no Ticket Number

                                                                                                                Hello, when I send an email to Zoho Desk via Reply or Reply All, the ticket number is in the subject line. But if I use forward then not. Is there an option to change this? We often forward e-mails and a reply to this will of course create a new ticket
                                                                                                              • Checkout: Adding Images

                                                                                                                Hello everyone, I’m trying to add a small GoGreen logo in the shipping section of the checkout to promote our sustainable shipping. While I can insert text without any issues, it seems that adding images is not supported in this area. Is there currently
                                                                                                              • Sortie de Zoho TABLE ??

                                                                                                                Bonjour, Depuis bientôt 2 ans l'application zoho table est sortie en dehors de l'UE ? Depuis un an elle est annoncée en Europe Mais en vrai, c'est pour quand exactement ??
                                                                                                              • [solved] #original_sender trick not working for us

                                                                                                                Hello community ! We really like DESK.. it's working like a charm for us but I have a request. Some users are sending emails personnaly to me (instead of using the support adress).. and I saw there was a possibilty to use : #original_sender {mail@mail.com}
                                                                                                              • SalesIQ Chat Notifications

                                                                                                                I am the admin of our salesIQ implementation. About two weeks ago, I started hearing/seeing notification for ALL chats messages from monitored agents/chat participants. I don't need to see these, we have a manager who deals with this. I can't stop the
                                                                                                              • Correlated subqueries not supported in Zoho Analytics. This creates huge limitations

                                                                                                                Running into a major limitation in Zoho Analytics: correlated subqueries simply don’t work, even in completely standard SQL patterns inside a JOIN. Example: LEFT JOIN "Bills" b ON d."Id" = b."Deal ID" AND EXISTS ( SELECT 1 FROM "Bill
                                                                                                              • Unknown table or alias 'A1'

                                                                                                                I would like to create a subquery but i am getting the following error: Unknown table or alias 'A1' used in select query. This is the sql statement:  SELECT A1.active_paying_customers, A1.active_trial_customers, A1.new_paying_signup, date(A1.date_active_customers), 
                                                                                                              • HubSpot CRM to Zoho Creator Integration

                                                                                                                I'm trying to create an integration between HubSpot CRM and Zoho Creator with HubSpot being the push source (if a contact is created or updated in HubSpot, it pushes the information to Zoho Creator). I have two questions: 1- Is it best to use Zoho Flow
                                                                                                              • Batch Emails in CRM Plus without using a template?

                                                                                                                Hi guys. Is it possible to send the same email to multiple people at the same time within CRM Plus without using an email template? At the moment we create a custom view in Contacts to display the people that we need. We then click the boxes on the left, and click 'Send Mail', but always need to select a template. Sometimes its better to write a quick one off message, without needing to set up a template first. Thanks.
                                                                                                              • bank charge

                                                                                                                a charge to my account was made that I did not authorize, of $16.46, for something that looks like "computer maintenance or something to that matter". please refund.
                                                                                                              • [Free Webinar] Product Updates: Quick Catch-Up Session - Part II - Creator Tech Connect

                                                                                                                Hello Everyone! We welcome you all to the upcoming free webinar on the Creator Tech Connect Series. The Creator Tech Connect series is a free monthly webinar featuring deep-dive technical sessions designed for developers, administrators, and app builders.
                                                                                                              • Introducing Liquid Glass UI on the Zoho Mail iOS app

                                                                                                                Hello everyone! We're excited to announce that the Zoho Mail app is now fully optimised for iOS 26's Liquid Glass design on both iPhone and iPad! The updated interface features transparent layers, smooth animations, and refined visual elements that enhance
                                                                                                              • Zoho Creator customer portal users

                                                                                                                Hi, I'm in a Zoho One subscription with our company. I'm running a project now that involves creating a Zoho Creater application and using the Zoho Creator Customer Portal.  At most we need 25 customer portal users. In our Zoho One plan we only get 3
                                                                                                              • Plan change from Zoho One to Zoho Workplace

                                                                                                                Hello Zoho, Following the recent pricing update for Zoho One, we are interested in transitioning to Zoho Workplace products. Please inform us about the necessary steps for this process so we can proceed promptly. Kind regards,
                                                                                                              • Partner with HDFC And Sbi Bank.

                                                                                                                Hdfc and sbi both are very popular bank if zoho books become partner with this banks then many of the zoho books users will benefit premium features of partnered banks.
                                                                                                              • Links in Instagram

                                                                                                                Hi there, I have been using Later for a while now but keen to come back to Zoho Social as Later doesn't offer tagging of pages on Facebook but they offer something Zoho doesn't. You can add a link to your bio which opens up your profile feed where images
                                                                                                              • Spotlight #7 - Automatic Transitions in Blueprint

                                                                                                                Previously, records could not be moved from one state to another without user intervention. With automatic transitions, move records from one state to another automatically, when it elapses its pre-defined time. This Spotlight discusses how automatic
                                                                                                              • Sub Folders

                                                                                                                It would be great if there could be sub-folders in reports. We have a ton of individual reports and folders that would be easier to navigate this way 
                                                                                                              • Zoho CRM Community Digest - November 2025 | Part 2

                                                                                                                Hello Everyone! Second half of November brought several exciting updates, especially around Zia, making AI assistance smarter, faster, and more context-aware. We also feature engaging community snippets highlighting members who went the extra mile to
                                                                                                              • Zoho CRM - Writing Assistant Tone

                                                                                                                Hi Zoho CRM Team, Text in my emails often gets underlined in yellow because I tend to use a more informal tone with my client's, like using "I'm" instead of "I am". Is there some way for me to tell the system that this is my preferred writing tone, so
                                                                                                              • Hide Contact Number for Field Users & Agents

                                                                                                                Is it possible to hide the contact number in both the Service Appointment and Work Order modules for field users and agents? The agents are using the Zoho FSM mobile app, and we want to restrict them from viewing the contact number.
                                                                                                              • Zoho Flow Credits

                                                                                                                Hi , I would like to ask the reason why every time I added plus credit but few days later I will return back to default? (as below I add credit to 3000 but today It change back to 1000) Most important is, when the credit fully used, not any reminder to
                                                                                                              • Form Submission Emails

                                                                                                                Is there a current delay with submission emails being sent? We've had 10-20 forms completed today but only a handful of emails.
                                                                                                              • How to update Multi File upload field

                                                                                                                Assume that i have a multi file upload field,how can i update the same field again?
                                                                                                              • What is the simplest way to import PST to Yahoo Mail?

                                                                                                                The simplest way to import PST file into Yahoo Mail is to use a third-party tool that supports direct PST-to-Yahoo migration. Software like Aryson PST Converter lets you upload emails, contacts, attachments, and folders from a PST file straight into your
                                                                                                              • Subform edits don't appear in parent record timeline?

                                                                                                                Is it possible to have subform edits (like add row/delete row) appear in the Timeline for parent records? A user can edit a record, only edit the subform, and it doesn't appear in the timeline. Is there a workaround or way that we can show when a user
                                                                                                              • 【Zoho CRM for Everyone】設定画面のアップデート

                                                                                                                ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 今回は「Zoho CRM アップデート情報」の中から、Zoho CRM for Everyone の設定画面のアップデート情報をご紹介します。 目次 設定ホーム画面の追加 設定画面での検索結果の表示形式の変更 設定画面でのよく使用する機能の表示 設定メニューの展開/折りたたみ状態の保持 1. 設定ホーム画面の追加 ホーム画面の設定項目は、直感的に分類できるように"カテゴリごと"で分けられています。 このような一元化された表示により、各ツールが1つの画面に集約され、必要な機能をより簡単に見つけられるようになりました。
                                                                                                              • What's New - November 2025 | Zoho Backstage

                                                                                                                A new month, a new set of updates. With a mix of new features and thoughtful improvements, you get smoother workflows and better control across registrations, exhibitors, and communications. Let's take a look at what's new and enhanced in Zoho Backstage
                                                                                                              • Zoho Checkout - Duplicate Customer record created for each payment received

                                                                                                                Hi All. We are using Zoho Checkout to capture online payments for a club membership form (in Zoho Forms). We've noticed that each new payment seems to create a new customer record, regardless of whether the customer already exists in the Zoho Finance
                                                                                                              • Zoho public comments are confusing and unnecessary

                                                                                                                Hi, we use zoho desk and have issues with public comments. We started using them because the "Reply" option just seemed very clumsy because of the following reasons: - the top "Reply" button starts what seems to be a regular email, showing the entire
                                                                                                              • Next Page