La gestion des expositions dans Zoho Backstage : accroître le ROI des exposants avant, pendant et après l'événement

La gestion des expositions dans Zoho Backstage : accroître le ROI des exposants avant, pendant et après l'événement



En tant qu'organisateur d'événements, vous comprenez les nombreux défis liés à la gestion des participants et à la réussite de vos salons. Qu'il s'agisse de coordonner les plans , de tenir les exposants informés ou de les aider à trouver des prospects de qualité, le processus peut se révéler fastidieux. Pas de panique ! La gestion des salons de Zoho Backstage est là pour vous faciliter la vie et vous aider à surmonter ces défis.

Dynamiser vos exposants grâce à la gestion du salon



Pré-évènement

Avant même que le salon ne commence, Zoho Backstage peut vous aider à rendre l'expérience des exposants plus fluide.
  • Préparateur d'étage dynamique : choisir du stand
Le planificateur interactif de Zoho Backstage permet aux exposants de choisir leur stand à partir d'une interface conviviale. L'outil vous permet de créer, de modifier, de personnaliser, de regrouper et de vendre des stands en toute simplicité, selon vos besoins. Il est ainsi possible de simplifier la planification complexe de l'espace et de créer un plan d'exposition favorable au développement de l'entreprise.


  • Communications des exposants : favoriser la collaboration et la coordination
Il n'est pas facile de tenir les exposants informés, engagés et alignés, surtout lorsqu'il s'agit de multiples mises à jour, promotions et changements. Les outils de communication de Zoho Backstage vous permettent d'envoyer des e-mails et des annonces ciblés pour que tout le monde soit sur la même longueur d'onde. Vous pouvez également utiliser des notifications en temps réel pour vous assurer que les mises à jour importantes ne sont pas ratées et que vous fournissez aux exposants l'information et les ressources dont ils ont besoin pour mettre en valeur leurs biens de façon efficace.
  • Portail des exposants : accroître la visibilité et l'engagement des exposants
Se distinguer dans une exposition bondée peut s'avérer difficile pour les exposants. Le portail des exposants de Zoho Backstage leur permet de se faire connaître. Il permet aux exposants de créer des pages de marque qui mettent en valeur leurs offres et solutions uniques. Qu'il s'agisse de brochures ou de vidéos, les exposants peuvent tirer parti de cette plateforme pour présenter leurs offres, maximiser leur visibilité et augmenter le nombre de visiteurs à leur stand. Ils peuvent également utiliser le portail pour diffuser du matériel de marketing et entrer en contact avec les participants avant, pendant et après l'événement.

Pendant l'événement

Zoho Backstage peut vous accompagner dans le déroulement de l'exposition et assurer la réussite de l'événement pour les exposants.


  • Gestionnaire des rendez-vous : établir des liens significatifs
Les fonctionnalités de gestion d'exposition de Zoho Backstage permettent aux participants d'entrer facilement en contact avec les exposants qui correspondent à leurs intérêts. Il suffit de filtrer les bases de données des participants et des exposants pour envoyer des demandes de rencontre ou de conversations personnalisées. Les exposants bénéficient ainsi d'un plus grand nombre de leads qualifiés et les participants d'une expérience plus enrichissante.
  • Capture de prospects : rationaliser la génération et le suivi des prospects
Générer des prospects pose ses propres défis, mais les capturer et les gérer manuellement ajoute à la complexité. Il est essentiel d'optimiser la capture de prospects grâce à Zoho Backstage, qui permet aux exposants de capturer et de gérer les prospects de façon transparente, tout en se déplaçant. En scannant les badges des participants, les exposants peuvent instantanément capturer les informations de contact, évaluer la qualité des prospects, ajouter des notes pour un suivi plus efficace, et éliminer les difficultés liées à la saisie manuelle des données. Grâce à la capture de prospects, les exposants pourront se concentrer sur ce qui compte vraiment : entretenir les relations et convertir les prospects en clients.

Après l'événement

  • Suivi des prospects 
Les exposants auront un accès complet à toutes les données saisies lors de la récupération des prospects. Cela inclut les informations de contact, les notes et toutes les évaluations ou notes attribuées aux prospects. Grâce à ces données complètes, les exposants peuvent assurer un suivi efficace de leurs prospects, entretenir des relations et, en fin de compte, conclure davantage de contrats. Cela permet de rentabiliser leur participation à l'exposition.

Nous vous invitons à essayer "La gestion des expositions" et à nous faire part de vos impressions.
 
L'équipe Zoho France

    Access your files securely from anywhere







                            Zoho Developer Community





                                                  Use cases

                                                  Make the most of Zoho Desk with the use cases.

                                                   
                                                    

                                                  eBooks

                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho Desk.

                                                   
                                                    

                                                  Videos

                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho Desk.

                                                   
                                                    

                                                  Webinar

                                                  Sign up for our webinars and learn the Zoho Desk basics, from customization to automation and more

                                                   
                                                    
                                                  • Desk Community Learning Series


                                                  • Meetups


                                                  • Ask the Experts


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner




                                                            • Sticky Posts

                                                            • Les Zoholics sont de retour !

                                                              Bonjour à tous,  Nous avons (encore une fois) une bonne nouvelle à vous partager : nous allons enfin pouvoir nous rencontrer ! Et pas dans n'importe quel contexte, mais lors de notre conférence annuelle : les Zoholics ! Mais que sont les Zoholics me direz-vous
                                                            • Novembre : un résumé de ce qui s'est passé le mois dernier sur Community

                                                              Bonjour à tous,  L'année 2021 arrive presque à sa fin, mais nous continuons à avoir de nombreuses actualités à vous partager. En voici un résumé ! Nous avons eu notre première session "Ask The Experts" sur notre nouvelle version Zoho One 2021 et vous
                                                            • Août : Un résumé de ce qui s'est passé le mois dernier sur Community

                                                              Bonjour à tous, Et bonne rentrée ! Comme chaque mois voici un résumé de ce qui s'est passé sur Community et dans l'actualité de Zoho en général. La grande nouvelle de mois d'Août est l'arrivée de la fonction Canvas : le premier studio de conception pour
                                                            • Juillet : Un résumé de ce qui s'est passé le mois dernier sur Community

                                                              Bonjour à tous, Le premier mois de l'été se termine, et si certain profitent d'un repos bien mérité, sur Community on continue à en apprendre toujours plus sur nos produits Zoho. Notre série sur Zoho CRM se réinvente avec la découverte de notre fonction
                                                            • Community Digest - Résumé de mai 2021

                                                              Bonjour à tous, Que s'est il passé en Mai sur notre page Community France ? En plus de nos articles Trucs et Astuces, vous avez été nombreux a réagir, nous poser des questions ou encore publier vos propres conseils ! Vos les différents sujets abordés


                                                            Manage your brands on social media



                                                                  Zoho TeamInbox Resources



                                                                      Zoho CRM Plus Resources

                                                                        Zoho Books Resources


                                                                          Zoho Subscriptions Resources

                                                                            Zoho Projects Resources


                                                                              Zoho Sprints Resources


                                                                                Qntrl Resources


                                                                                  Zoho Creator Resources



                                                                                      Zoho CRM Resources

                                                                                      • CRM Community Learning Series

                                                                                        CRM Community Learning Series


                                                                                      • Kaizen

                                                                                        Kaizen

                                                                                      • Functions

                                                                                        Functions

                                                                                      • Meetups

                                                                                        Meetups

                                                                                      • Kbase

                                                                                        Kbase

                                                                                      • Resources

                                                                                        Resources

                                                                                      • Digest

                                                                                        Digest

                                                                                      • CRM Marketplace

                                                                                        CRM Marketplace

                                                                                      • MVP Corner

                                                                                        MVP Corner







                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now


                                                                                            Zoho Show Resources


                                                                                              Zoho Writer Writer

                                                                                              Get Started. Write Away!

                                                                                              Writer is a powerful online word processor, designed for collaborative work.

                                                                                                Zoho CRM コンテンツ








                                                                                                  Nederlandse Hulpbronnen


                                                                                                      ご検討中の方




                                                                                                            • Recent Topics

                                                                                                            • Image Upload Field | Zoho Canvas

                                                                                                              I'm working on making a custom view for one of our team's modules. It's an image upload field (Placement Photo) that would allow our sales reps to upload a picture of the house their working on. However, I don't see that field as a opinion when building
                                                                                                            • Zoho Expense - The ability to add detail to a Trip during booking

                                                                                                              As an admin, I would like the ability to add more detail to the approved Trips. At present a requestor can add flights, accommodation details and suggest their preferences. It would be great if the exact details of the trip could be added either by the
                                                                                                            • Simplified Call Logging

                                                                                                              Our organization would like to start logging calls in our CRM; however, with 13 fields that can't be removed, our team is finding it extremely cumbersome. For our use case, we only need to record that a call happened theirfor would only need the following
                                                                                                            • Signup forms behaviour : Same email & multiple submissions

                                                                                                              My use case is that I have a signup form (FormA) that I use in several places on my website, with a hidden field so I can see where the contact has been made from. I also have a couple of other signup forms (FormB and FormC) that slight differences. All
                                                                                                            • Adding Folders in Android App

                                                                                                              Is it possible to create a new email folder within the Zoho Mail Android app?  Or can this only be done from the desktop version of Zoho Mail? Cheers!
                                                                                                            • Schedule Exports for Regular Project Updates

                                                                                                              Tracking project data often means exporting data at regular intervals. Instead of manually exporting data every time, users can schedule exports for Phases, Tasks, and Tasks in Zoho Projects. These exports can be set to run once, daily, weekly, or monthly
                                                                                                            • Question about custom fields using Pivot Tables.

                                                                                                              I have created a pivot table showing annual revenue of a client and how much payment that client is paying my company. Is there a way using pivot table to add an additional field that subtracts those to fields / shows me a percentage of that difference?
                                                                                                            • Ship via Carrier Not Working Since Commerce Update

                                                                                                              Since the recent update to the Commerce platform, I can no longer use the ship via carrier function. It will take me to the address screen and let me verify them but when I go to save and move tot he next screen it will not do anything. This is happening
                                                                                                            • Request for Light/Dark Mode

                                                                                                              Would love the ability to switch between Light and Dark mode similar to Zoho CRM. https://help.zoho.com/portal/en/community/topic/introducing-dark-mode-light-mode-a-new-look-for-your-crm
                                                                                                            • Settings Icon No Longer in ZOHO Desk?

                                                                                                              In ZOHO desk, there has been a gear icon for settings. as of yesterday, it is no longer there. I showed up briefly this morning but is gone again.  Anybody else experiecing this? 
                                                                                                            • Signature field is showing black

                                                                                                              Hello, When customer signed the service form, it is showing as below picture Phone model: iPhone 16 Pro We tried delete and install application, but it not solved. This has on phone of a few person. There is any advice to solve this?
                                                                                                            • Range names in Zoho Sheet are BROKEN!

                                                                                                              Hi - you've pushed an update that has broken range names. A previously working spreadsheet now returns errors because the range names are not updating the values correctly. I've shared a video with the support desk to illustrate the problem. This spreadsheet
                                                                                                            • Journey Email - Ignored Contacts

                                                                                                              I have a journey setup which simply sends a string of emails over time. For some reason I am getting large amounts of the contacts who enter the first email being ignored and I can't find anywhere in reports or audit logs why these contacts are not
                                                                                                            • Involved account types are not applicable when create journals

                                                                                                              { "journal_date": "2016-01-31", "reference_number": "20160131", "notes": "SimplePay Payroll", "line_items": [{ "account_id": "538624000000035003", "description": "Net Pay", "amount": 26690.09, "debit_or_credit": "credit" }, { "account_id": "538624000000000403", "description": "Gross", "amount": 32000, "debit_or_credit": "debit" }, { "account_id": "538624000000000427", "description": "CPP", "amount": 1295.64, "debit_or_credit": "debit" }, { "account_id": "538624000000000376", "description":
                                                                                                            • Zoho Books - Include Payment Terms as a Custom View filter

                                                                                                              It would be great if you could created a custom view based on Payment Terms. This would be really handy for seeing a list of customers who have credit terms. A workaround is not required. I could do something with a creditor checkbox, but it would be
                                                                                                            • How to update changed purchase account of item in invoice

                                                                                                              I have selected the wrong purchase account for various articles and created invoices. I had to adjust the purchase account in the article afterwards, but the old purchase account is still posted in the transaction-journal of the invoice. To adjust the
                                                                                                            • Help - Zoho CRM notification on mobile (IOS/Android)

                                                                                                              Hello Community! Can I get the IOS/Andoid CRM app to notify me of events, calls, etc. due as I can with MANY other apps?   I am running the free Zoho I would like this to be native to the Zoho CRM app. I do not want to write a sep. mobile app
                                                                                                            • Zoho Books Idea - Include another field in Bank Details for Address

                                                                                                              Hi Books team, Currently use the Description field in the Bank Details to store the bank's address. This works fine but it would be great if you could add another field for Bank Address, so that other notes about the bank account could be stored in the
                                                                                                            • Reverse payment on accidentally closed invoice.

                                                                                                              An invoice was closed accidentally with the full payment added. However, only partial payment was paid. How can I reopen the invoice and reverse this to update it to show partial payment?
                                                                                                            • a question about the COQL API v8

                                                                                                              When I specify eight or more values in a WHERE IN clause and execute it, an error occurs. Is there a limit to the number of values that can be specified in a WHERE IN clause? ↓Error select * FROM Vendors WHERE (id in (1, 2, 3, 4, 5, 6, 7, 8, 9)) ↓Success
                                                                                                            • Zoho Books Idea - Bank Details Button on Banking

                                                                                                              Hi Books team, Sometimes I'm asked to share bank details with a customer or a colleague. So I go to the Banking Module, find the correct bank account, click Setting > Edit, then copy and paste the bank details. Wouldn't it be great if there was a button
                                                                                                            • JS SDK 8.0 – TypeError: Cannot read properties of undefined (reading 'getCacheStore') with sample code

                                                                                                              Hello Zoho Support Team, I’m integrating the Zoho CRM JavaScript SDK v8.0 and I’m getting the error below when running your official sample. I tested directly from: https://github.com/zoho/zohocrm-javascript-sdk-8.0/blob/main/samples/create_records_sample/create_records.js
                                                                                                            • Function #55: Convert multiple quotes to single SO using Custom Button

                                                                                                              Hello everyone, and welcome back to our series! In Zoho Books, after a quote is accepted by your customer, it can be converted into a sales order or an invoice. Often, a customer might have multiple quotes, and for easier billing or upon the customer's
                                                                                                            • Sending emails from an outlook account

                                                                                                              Hi, I need to know if it's possible to send automatic emails from an Outlook account configured in Zoho CRM and, if so, how I can accomplish that. To give you some context, I set up a domain and created a function that generates PDF files to be sent later
                                                                                                            • Zoho One - Syncing Merchants and Vendors Between Zoho Expense and Zoho Books

                                                                                                              Hi, I'm exploring the features of Zoho One under the trial subscription and have encountered an issue with syncing Merchant information between Zoho Expense and Zoho Books. While utilizing Zoho Expense to capture receipts, I noticed that when I submit
                                                                                                            • More controls for User Fields in CRM

                                                                                                              Dear All, We are here with a minor but crucial enhancement to the user fields—now set accessibility permissions to the records for user field. User field allows you to extend co-ownership of records to your peers. You can collaborate with them for certain
                                                                                                            • Rich Text For Notes in Zoho CRM

                                                                                                              Hello everyone, As you know, notes are essential for recording information and ensuring smooth communication across your records. With our latest update, you can now use Rich Text formatting to organize and structure your notes more efficiently. By using
                                                                                                            • Time based workflow without edit/action

                                                                                                              Hello I need help solving this problem if possible. We have Deals come into the CRM via Live Transfer which have the field properties: Stage = New Channel = Inbound Some of them don't get answered so we want these to automatically go into our Outbound
                                                                                                            • What's New - August 2025 | Zoho Backstage

                                                                                                              Every month, Zoho Backstage grows with you. These updates aren't just features and fixes, they're about making your workday smoother, your events more impactful, and your attendees happier. We’ve listened, learned, and shaped this release to keep things
                                                                                                            • Nimble enhancements to WhatsApp for Business integration in Zoho CRM: Enjoy context and clarity in business messaging

                                                                                                              Dear Customers, We hope you're well! WhatsApp for business is a renowned business messaging platform that takes your business closer to your customers; it gives your business the power of personalized outreach. Using the WhatsApp for Business integration
                                                                                                            • Introducing notifications in the vendor portal

                                                                                                              Imagine this: You're a recruiter working with multiple vendors on a high-volume hiring project. You’ve just updated a job description after a last-minute change from the hiring manager. One of your vendors, however, is still working off the older version
                                                                                                            • Calls to accounts rather than leads or contacts?

                                                                                                              So..... We have a dilemma and I'm hoping someone has encountered this before and figured out a fix. We have just migrated to Zoho. It's great.....expect for how "Calls" are handled.... We are B2B. We do not use the leads module. A "Lead/Prospect" for
                                                                                                            • prevent selling expired items

                                                                                                              Hello. I need to make a constraint on expired batch items not to be sold. Is it possible in Zoho Inventory? if so, then how? Thanks for further help.
                                                                                                            • ZOHO BOOKS - EXCESSIVELY SLOW TODAY

                                                                                                              Dear Zoho Books This is not the first time but it seems to be 3 times per week now that the system is extremely slow. I work on Zoho Books 95% of my day so this is very frustrating. Zoho you need to do something about this. I have had my IT guy check
                                                                                                            • Product details removed during update from other system

                                                                                                              We maintain our product details in an other system. These details are synchronized with Zoho at the end of each day, through an API. This has worked perfectly sofar. But last Monday, all product codes and some other product data have been wiped during
                                                                                                            • Client Customer

                                                                                                              I purchased a customer user license, but we cannot see the project I added in the customer account. I would like to ask for support on what we should do.
                                                                                                            • Add Ability to Use Zoho Finance Tags

                                                                                                              For Zoho Finance (Books and Inventory), the current actions do not allow us to affect the tags associated with the entities in question (customers, vendors, items, etc.). Please consider adding this functionality into the actions.
                                                                                                            • Embeded Signing doesn't work on Safari Browser

                                                                                                              We have implemented Zoho Sign in our website by using embeded signing, It works perfectly on Chrome. But it fails on Safari, We get stuck on Zoho Sign Page during redirection from Zoho Sign to our website after signing the document, Please let us know
                                                                                                            • Dataprep Webhook Limits and Cannot update column with Dataprep

                                                                                                              I have two problems : 1 - I am using Airflow to trigger my pipeline, and when I tested it, it worked fine a couple of times. However, after that, I received an error: {"code":429,"message":"Request rate limited"}. I didn’t send too many requests — maybe
                                                                                                            • Power of Automation :: Automatic removal of project users once the project status is changed.

                                                                                                              A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate complex tasks and
                                                                                                            • Next Page