Le Reply Tracking et ses limites dans Zoho Campaigns
Aujourd'hui, Zoho Campaigns vous permets de suivre les réponses de vos emailings grâce à la fonction "Suivi des Réponses". Vous pouvez conserver un enregistrement des réponses reçues pour vos campagnes.
Avantages :
- Vous savez qui a répondu à votre campagne
- Vous avez une analyse comportementale de la réponse
- Vous pouvez faire une "Campagne de suivi" pour ceux qui ont répondu
Inconvénients/Améliorations :
A ce jour, il n'est pas possible d'utiliser le "
Reply Tracking" dans un workflow ou dans un auto répondeur.
Ex :
retirer tous les contacts qui ont envoyé une réponse de la liste. (Workflow)
Le Reply Tracking reste tout de même une excellente fonctionnalité pour les commerciaux dans le process de prospection même s'il y a une petite partie manuelle.
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