Marketer’s space — Tracking user agent stats

Hello Marketers,

When it comes to email marketing, a user agent helps you analyze your contacts' most frequently used devices and which apps they use to open your email campaign.

Devices and operating systems — It tells you the various gadgets (computer, tablet, and mobile) and operating systems (Android, Linux, Windows, and Apple) used to open email campaigns.

Email clients — It lists the different email clients, such as Outlook, Thunderbird, Apple Mail, Gmail, Zoho Mail, and more, contacts are using to view your emails.

Web browsers — It lists the different browsers, such as Firefox, Chrome, Internet Explorer, Safari, and more, recipients are using to read your emails and open your links.

How this data can be helpful

Knowing these statistics helps you optimize your future email campaigns in terms of responsive designs and adapt your HTML emails so they fit your contacts' devices and apps.

Learn how to view user agent stats.

Have any questions on campaign performance or suggestions for upcoming posts? Leave a comment below and we'd love to help you.

Happy Campaigning,

Chandan

User Education | Zoho Campaigns

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Chandan Singh

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