Segment Your Audience  

1. Active customers who opened or clicked on the brand’s recent newsletters.
   
2. Trial users who signed up but haven’t converted yet.
   
3. Inactive users who haven’t interacted in the past 90 days.
   

Personalize Every Interaction 

1. For active customers, she adds a heartfelt “Thank You for Being with Us” banner and includes a loyalty upgrade discount.
   
2. For trial users, she highlights a “Holiday Offer - Get 30 Days Free on Upgrade.”
   
3. For inactive users, she inserts a message reminding them of how the software simplifies their workflow, coupled with a festive reactivation coupon.
   

By using personalization tags and conditional content, Zoho Campaigns automatically displays the right message for each recipient - no separate campaigns needed.

Automate! 

1. She begins by selecting On Email Action as the trigger component and chooses her Thanksgiving email as the starting point. Since the Thanksgiving email contains three dynamic content links - each tailored to customers, trial users, and cold leads - the workflow can track engagement across all of them.
   
2. Next, she adds a Wait for 6 days component to allow contacts enough time to open and interact with the email. After this delay, she includes an Email Activity (Process) component with two branches:
   

- Clicked On Any Link

- Not Clicked On Any Link

1. For the “Not Clicked On Any Link” branch, Amelia immediately connects a Send Email (Action) component that delivers a follow-up campaign featuring a better holiday offer to re-engage inactive contacts.
   
2. For the “Clicked On Any Link” branch, she adds a Time Delay component, since the next campaign should roll out closer to Christmas. After the delay, she connects another Send Email (Action) component featuring the Christmas campaign. These contacts have already shown interest, so there’s no need to send an intermediate nudge - they’ll directly receive the festive campaign at the right time.
   
3. To complete the flow, Amelia also targets contacts who interacted with the better offer campaign. She adds another Email Activity component to this branch, selecting the “Clicked On Any Link” condition. For those who click on this email, she adds a Time Delay matching the Christmas campaign schedule and merges this path with the main Christmas campaign branch.