Hello Marketers!  

SMS campaigns has recently become one of marketers' favorite features thanks to their high engagement rates and immediate reach. This week in Marketer's Space, we'll explore what SMS campaigns are and how they can significantly boost your sales and engagement.

What are SMS campaigns?

SMS campaigns involve sending targeted text messages directly to your subscribers. These messages can be anything from promotional offers to appointment reminders—all based on what your subscribers have opted to receive.

Why are SMS campaigns effective?

SMS campaigns offer numerous benefits that make them a marketer's dream:

• High engagement: SMS messages have a phenomenal open rate, with most users viewing them within five minutes of receiving them.

• Optimal click-through rates: People are more likely to click on a call to action (CTA) in an SMS than in an email.

• Cost-effective: SMS marketing is a budget-friendly way to reach your audience.

• Concise and actionable: Text messages are short and sweet, with a clear CTA that gets straight to the point.

• Quick delivery: SMS messages are delivered instantly, ensuring your message reaches your audience at the perfect moment.

Types of SMS campaigns

• Promotional: Promote new products, flash sales, and exclusive offers directly on your subscribers' phones.

• Transactional: Send order confirmations, shipping updates, and appointment reminders to keep your customers informed.

• Conversational: Engage in two-way conversations with your subscribers to answer questions, provide support, and gather valuable feedback.

Exploring promotional campaigns further

Zoho Campaigns enables you to engage with your audience using the following promotional campaigns:

• New product launches: Exclusive SMS previews can help create hype for new product releases.

• Discount codes and offers: Increase revenue by sending your subscribers exclusive deals and discounts that are only available for a short time. Flash specials and exclusive offers also encourage quick buying.

• Abandoned cart reminders: Encourage customers to complete their purchases with gentle reminders of the items left in their carts.

• Sales events: Create a buzz with announcements for upcoming sales and promotions.

• Loyalty and rewards programs: Promote your loyalty programs and encourage repeat business.

• Feedback requests: Get valuable customer feedback by requesting product or service reviews via SMS.

• Surveys and polls: Gather insights and opinions from your audience through quick and easy SMS surveys.

• Alerts and notifications: Send important updates and time-sensitive information directly to your customers' phones.

• Event invites: Increase event attendance by sending personalized invitations with RSVP options.

This is just the tip of the iceberg of what SMS campaigns can do. In the coming weeks, we'll delve deeper into how to create compelling SMS content, best practices, and advanced features. Until then, we encourage you to play around with the SMS campaigns feature in Zoho Campaigns and discover its potential for your brand. 

Learn how to use the SMS Campaigns feature in Zoho Campaigns