Marketer's Space - eCommerce Solutions - Segmenting Customers
Hey there!
In the series' previous post, we discussed about abandoned cart recovery emails for your ecommerce business. Today, let's look at the final topic.
List segmentation based on purchase activity
In addition to targeting important customers, Zoho Campaigns' ecommerce solutions can also help you create dynamic list segments.
If you're not familiar with list segmentation, it simply means breaking up an email list into smaller lists based on certain criteria. This allows you to group certain customers together so you can personalize emails in a way that's more likely to engage them. For example, you could segment the customers who are very active and have spent more than the average revenue of your store. This could help you engage more with them.
Trying to figure out the best way to segment your lists can be time-consuming.
By tracking the purchase behavior of your customers, though, you can create highly relevant segments with ease.
Dynamically segmenting your customers this way allows you to send highly relevant email content, including:
- Similar product recommendations
- Product updates
- Related articles
- Targeted discounts
The more relevant your email content, the more likely your customers will engage, further establishing a positive relationship between them and you.
While this is useful to identify your best customers, it'll also help you reconnect with customers who are engaging less. Regardless why their engagement dipped, there's always a chance to bring them back and re-engage with them. Creating a segment focused on these contacts can help you follow up with them in a more genuine way and eventually win them back.
Another crucial point to keep in mind is that re-engagement is a good way to weed out inactive contacts and keep only active ones, which in turn helps you maintain a clean mailing list. This helps ensure that your email deliverability does not take a hit due to low engagement rates.
Can you think of any other elements that are integral for conversions? Let us know!
Access your files securely from anywhere
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Jayashanker V
Sticky Posts
Marketer's space - Understanding portal roles in the new user management system
Hello, As part of our new user management setup, we recently introduced portals and workspaces. Portals enable you to manage multiple products under a single brand within a single account. Workspaces are the spaces you can create within a portal for individualPromote Campaigns on your LinkedIn Company page
Hello! We are happy to announce that Zoho Campaigns has further improved its integration with LinkedIn to provide more services. This time, we've come up with a new feature where you can promote your email and social campaigns on your LinkedIn company page. LinkedIn company page is a hub where followers are updated about the company, its products & services and of course new features & updates. It acts as a public portal for prospects, vendors and partners, etc. You can engage your followersThe much-awaited real-time sync between Zoho Campaigns and Zoho CRM is live.
Hello all, You don't have to wait for 24 hours to pull data from CRM to Campaigns anymore. Instantly bring subscriber data from contacts, leads, and custom modules and get going with your nurturing process right away. What has changed? We have two types of syncs now: Immediate and periodic. The UI: We have cut down on the number of steps for the sync from three to two. When to use which sync: Immediate Sync: When you want the data to get reflected in Campaigns as and when it is added in CRM.Marketer's Space: Template Editor - Dynamic Content
Dynamic content has become an inevitable part of email marketing. It's basically the process of displaying content to your leads that is relevant to them based upon them matching a particular criteria you have set previously. To put it in simpler terms, it is the right content for the right people at the right time. How to use the dynamic content While creating an email campaign, you go on to select a pre-designed or basic template to add content, and then click Advanced --> Dynamic to createSending Autoresponders to Existing Contacts
Hello! In recent times, many of our users wanted to send Autoresponders to existing contacts. Since, these contacts existed already; they will never be receiving that message scheduled in the Autoresponders. But, is there really a way to push these Autoresponder message(s) to such existing contacts? Well, Zoho Campaigns has again come up with a solution for such request laid by many of our users. We are happy to announce the new enhancement on Autoresponders through which you can send the Autoresponder
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho DataPrep Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho Campaigns Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー