Going beyond basics: Smarter ecommerce marketing with Zoho Campaigns

Going beyond basics: Smarter ecommerce marketing with Zoho Campaigns



Hello Marketers,
Welcome back to this week's Marketer's Space.

In the last post, we discussed the basics of email marketing and how to get started with email marketing in ecommerce. In this part, we'll dive much deeper into some other advanced features that can really up your game in ecommerce marketing.

Once you've tried the basics of email marketing, like abandoned cart reminders or seasonal promotions, it's tempting to stop there. But the real power of Zoho Campaigns comes when you start using these features together—and that's when your emails stop feeling like just another promo and start feeling like a natural part of the customer's journey.

This post is all about features that are often forgotten, like segmentation, recommendations, reports, and A/B testing. If you're already sending campaigns, these tools can help you refine your strategy and see better results with less effort.

Segmentation that actually works

Not all customers are the same, and treating them as one big list often leads to lower engagement.
In Zoho Campaigns, segmentation is simple to set up.
For example, you can:
  1. Target first-time buyers with educational content about your products.
  2. Send loyalty rewards to repeat customers.
  3. Re-engage inactive subscribers with win-back offers.
 

What's great is that segmentation doesn't add work to your day; it saves time. Instead of creating three different campaigns manually, you can build one with variations tailored to individual groups.

Reports that give real insights

Marketers are often overwhelmed with data. The trick is knowing which numbers actually matter. In Zoho Campaigns, the Reports dashboard shows you the essentials: open rates, click-throughs, conversions, and even revenue generated from each campaign. Instead of guessing whether an email worked, you see clear results that you can act on immediately.


 

A/B testing without the hassle

Have you ever wondered if "Buy now" works better as a call to action than "Shop now"? Or if sending at 10 AM yields more success than sending at 2 PM?

With A/B testing in Zoho Campaigns, you don't have to guess; you can test subject lines, email designs, and even send times, and the system automatically tells you which one performs better. That means you can make smarter decisions and design more confident campaigns. It's quick and easy and takes the guesswork out of your decisions.


 

Nolan's story: A real workflow

Let's look at a practical example. Nolan is a small business owner launching a new product.
Here's how he uses Zoho Campaigns:
  1. Sends teaser emails to build buzz.
  2. Uses segmentation to send different messages to new versus repeat customers.
  3. Creates a welcome series for fresh signups.
  4. Uses product recommendations to cross-sell related items.
  5. Sets up abandoned cart reminders to recover sales.
  6. Tracks performance with reports; not just clicks, but actual revenue.
This wasn't extra work on his part; Zoho Campaigns does the heavy lifting by automating everything while he focuses on the product launch itself.



Smart email marketing isn't about doing more; it's about working more efficiently. Features like segmentation, recommendations, and A/B testing can make your campaigns feel more human, while reports show you exactly what's working.

If you haven't tried these features yet, head to the ecommerce section in Zoho Campaigns and start experimenting. Your customers will notice the difference, and so will your sales.

Until next time, happy emailing!

Regards,
Yashwanth.S
User Education
Zoho Campaigns Team

    Access your files securely from anywhere








                            Zoho Developer Community



                                Bootcamp
                                Community
                                Pricing
                                Webinars
                                What's New
                                Integrations
                                Contact Support
                                Contact Sales
                                  Zoho Survey Resources
                                    Features
                                    Survey Templates
                                    Integrations
                                    Community
                                    iOS Mobile Surveys
                                    Pricing
                                    Android Mobile Surveys
                                    Insurvey Blogs
                                    Insight Blogs
                                    Tips & Tricks





                                                Latest Feature Updates

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                  • Ask the Experts




                                                      Zoho SalesIQ Resources


                                                            Manage your brands on social media
                                                            Access Zoho Social

                                                              Zoho Pagesense Resources


                                                                  Zoho TeamInbox Resources

                                                                    Zoho DataPrep Resources


                                                                      Zoho CRM Plus Resources

                                                                        Zoho Books Resources


                                                                          Zoho Subscriptions Resources

                                                                            Zoho Projects Resources


                                                                              Zoho Sprints Resources


                                                                                Qntrl Resources


                                                                                  Zoho Creator Resources



                                                                                      Zoho CRM Resources

                                                                                      • CRM Community Learning Series

                                                                                        CRM Community Learning Series


                                                                                      • Kaizen

                                                                                        Kaizen

                                                                                      • Functions

                                                                                        Functions

                                                                                      • Meetups

                                                                                        Meetups

                                                                                      • Kbase

                                                                                        Kbase

                                                                                      • Resources

                                                                                        Resources

                                                                                      • Digest

                                                                                        Digest

                                                                                      • CRM Marketplace

                                                                                        CRM Marketplace

                                                                                      • MVP Corner

                                                                                        MVP Corner









                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now


                                                                                            Zoho Show Resources

                                                                                              Zoho Writer

                                                                                              Get Started. Write Away!

                                                                                              Writer is a powerful online word processor, designed for collaborative work.

                                                                                                Zoho CRM コンテンツ



                                                                                                  Nederlandse Hulpbronnen


                                                                                                      ご検討中の方




                                                                                                              • Recent Topics

                                                                                                              • Remote Control Functionality During Screen Sharing in Zoho Cliq

                                                                                                                Hello Zoho Cliq Team, We would like to request the addition of remote control functionality during screen sharing sessions in Zoho Cliq. Currently, while screen sharing in Cliq is very useful, it lacks the ability for another participant to take control

                                                                                                              • Centralized Organization Information Management in Zoho One

                                                                                                                Dear Zoho One Support, I'm writing to propose a feature that would significantly improve the user experience and streamline data management within Zoho One. Current Challenge: Currently, managing organization information across various Zoho One apps requires

                                                                                                              • Enhance Zoho One Conditional Assignment to Fully Reassign App Settings When Changing Departments

                                                                                                                Hi Zoho Team, We’d like to submit a feature request regarding the current behavior of Zoho One’s conditional assignment logic when moving a user between departments. 🔧 Current Limitation As it stands, Zoho One’s conditional assignment does not remove

                                                                                                              • Ability to Filter Alias Mailboxes in Zoho Recruit

                                                                                                                Dear Zoho Recruit Team, I hope you are doing well. We would like to request a feature enhancement regarding the handling of alias mailboxes in Zoho Recruit. Currently, when we connect an alias mailbox (e.g., jobs@domain.com) from our Zoho One account

                                                                                                              • Automatic Department and Employee Sync Between Zoho One and Zoho People

                                                                                                                Dear Zoho Support, I'm writing to propose a valuable feature request that would streamline data management and improve user experience within the Zoho ecosystem: automatic synchronization between departments and employees in Zoho One and Zoho People.

                                                                                                              • Prefered Bin Missing in android APP

                                                                                                                Andoroid app dosent show preferred bin in the picklist. The workaround support reccomend is to use the computre to create the picklist. it shuld be information to be shown aas basic for the pciker.

                                                                                                              • Open Sans Font in Zoho Books is not Open Sans.

                                                                                                                Font choice in customising PDF Templates is very limited, we cannot upload custom fonts, and to make things worse, the font names are not accurate. I selected Open Sans, and thought the system was bugging, but no, Open Sans is not Open Sans. The real

                                                                                                              • Function #1: Convert an accepted Estimate to Sales Order automatically in Zoho Books

                                                                                                                As you’re aware, Zoho Books provides a default option to have the estimates automatically converted to invoices once your customer accepts them. Many of you wanted a similar option for sales orders, so here’s a workflow that converts accepted estimates

                                                                                                              • Reusable Jira Connection for Multiple Zoho Projects Imports

                                                                                                                Hello Zoho Projects Team, We would like to raise a concern and submit a feature request regarding the Jira → Zoho Projects migration process, specifically around how Jira connections are handled. Current Behavior: When setting up a Jira connection for

                                                                                                              • Zoho invoice doesn't support Arabic language

                                                                                                                I added a clause in the terms & conditions section in Arabic but it doesn't appear when I sent or print it.

                                                                                                              • Recurring Invoice Placeholder Not Updating Billing Period

                                                                                                                Hi, I’m using Zoho Invoice Free and want the billing period to update automatically in recurring invoices. In Item Description I tried: Billing Period: %(m-6)% %(y)% to %(m-1)% %(y)% but even if the invoice date is in 2026, it still shows the period based

                                                                                                              • Related list Mobile Device

                                                                                                                Hello, We use an the Zoho creator application to make reports linked to Accounts. On the computer: it's easy to go the Account and see all the created reports in the related list below On iPad/Phone ZOHO CRM APP: we cannot see the reports on those accounts

                                                                                                              • Can't update the company address in zoho invoice

                                                                                                                Dear Sir/Madam, I want to update the company address in Zoho Invoice but failed. It popped out a sentence "Invalid value passed for Website". Please advice how to solve this problem. Thank you.

                                                                                                              • Is there a plan to allow for the hierarchical organization of Customers / Companies in Zoho Billing?

                                                                                                                We have a few customers who have organizational structures that we haven't quite found a way to deal with in Zoho Billing. In CRM, these sub-companies (or subsidiaries or whatever you want to call them) all have another CRM account as the parent account.

                                                                                                              • 【Zoho CRM】作業リスト機能リリースのお知らせ

                                                                                                                ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 今回は「Zoho CRM アップデート情報」の中から、作業リスト機能リリースのお知らせ情報をご紹介します。 目次 作業リスト機能　概要 機能①　自分の未完了の活動 機能②　処理待ち 機能③　自分の作業リスト 作業リスト機能　概要 営業チームでは、CRM内に業務やデータが分散しているため、管理が煩雑になりがちです。この断片化は、機会の見逃しや生産性の低下につながります。 作業リスト機能は、タブを横断する業務項目をひとつのカスタマイズ可能なダッシュボードに集約し、業務を効率的に管理できるようにします。

                                                                                                              • SalesIQとPageSenseの利用について

                                                                                                                初めての投稿で場違いだったらすいません。 弊社ではSalesIQを運用しているのですが、追加でPageSenseの導入もしたいと現場からの声があります。 両サービスともクッキー同意バナーが必要なサービスなのですが 弊社では同意無しに情報はとりませんという方針なので 2つ入れると2つバナーを出す必要がでてきます・・・ 両サービスを運用されてる方があれば運用状況とか教えてほしいです。 PageSenseについては詳細まで機能を理解してないなかでの質問です。

                                                                                                              • Parent-Child Tickets using API or Deluge

                                                                                                                Hi Everyone, We are looking at the parent-child ticketing features in Zoho Desk. We want to be able to create a parent ticket at customer level and nest child tickets underneath. The issue we are facing is to be able to automate this. I'm checking the

                                                                                                              • Closing connected ticket after closing WA conversation

                                                                                                                Hi, At the moment, once someone sends a message to our WA number, a corresponding ticket is automatically created. After the question is answered, our support department closes the chat/conversation. However, after that, the connected ticket is still

                                                                                                              • Note sync turn off

                                                                                                                Hi, Is it possible to turn off notes sync between task notes and the parent module? (Account/Deal)

                                                                                                              • Basic Plan Active but Survey Creation Still Limited to 3 Surveys

                                                                                                                I have an active Basic (Monthly) subscription (valid period: Dec 24, 2025 – Jan 24, 2026), but the system still limits survey creation to only 3 surveys, which matches Free plan behavior. The subscription appears active in Portal Information, however

                                                                                                              • 2025 in Review: Powering Field Services Forward—One Feature at a Time

                                                                                                                As 2025 draws to a close, it’s time to pause and reflect on a year of meaningful progress at Zoho FSM. This year was all about listening closely to our customers and partners, building with purpose, and continuously improving the way field service teams

                                                                                                              • API Support for Creating Invoices with Batch-Tracked Items

                                                                                                                Hi Zoho Community, I am working on an integration where we create invoices in ERPNext and push them to Zoho Books. I need to send batch-tracked items (batch numbers) when creating invoices. I could not find any reference in the Zoho Books API documentation.

                                                                                                              • New to automation - please help

                                                                                                                Hi there! We are new to automations in Zoho. We built out one automation campaign and it seems to be firing off for some people but others not. Please advise what's the best practice or if anything we should tweak. Thank you so much!

                                                                                                              • Unable to Create Zoho Booking via the Book Appointment API

                                                                                                                Its giving the below error {     "response": {         "errormessage": "Error setting value for the variable:customer_details\n null",         "status": "Error"     } } Request: POST Url: https://www.zohoapis.in/bookings/v1/json/appointment attached Zoho-oauthtoken

                                                                                                              • Task Details on task template

                                                                                                                When creating a task template in settings that task details seem to be missing. Is it not possible to set the details of a task, such as the priority, type, reminder settings, and custom field values?

                                                                                                              • Building Toppings #3 -Testing and publishing Bigin toppings

                                                                                                                Hey Biginners! In previous forum posts, we discussed what a Bigin topping is and explored the Bigin Developer Console's features. In this post, we're going to create a topping from scratch and discuss how to test and publish it. Our topping will automate

                                                                                                              • markdown files?

                                                                                                                How can I import a markdown file into a note?

                                                                                                              • Mail to Zoho Notebook

                                                                                                                In the Instuctiosn I faound as email add@notebook.app In my account I see add@eu.notebook.app What is correct please

                                                                                                              • Auto-Invite Users to Portals in Zoho CRM based on Conditions

                                                                                                                Hello Everyone, You can now automate portal invitations in Zoho CRM with the new Auto-Invite users feature in Portal management. No more manually enabling portal access one by one. With this enhancement, you can automatically send invites for users to

                                                                                                              • Growth You can Count On: Zoho Billing's 2025 Journey

                                                                                                                As we wrap up 2025, we’re reflecting on a year rooted in steady progress and meaningful growth for Zoho Billing. Every enhancement we have introduced was built to support scalable and reliable billing growth for your business. From launching the Enterprise

                                                                                                              • Need help with creating workflow with Bigin and Clickup

                                                                                                                Can you please help me with this? I am trying to create a workflow in Zoho Flow wherein a bigin Pipeline deal moves to Decision Closing, it will create a task and subtasks in Clickup, under the condition/filter that the Deal name contains the word Social

                                                                                                              • [Webinar] Automate generation of wills, trusts, POAs, and other estate planning documents with Zoho Writer

                                                                                                                Managing the lifecycle of the estate planning documents such as wills, trusts, and POAs, from client intake to final storage, can be complex and time-consuming. Join our live webinar to learn how Zoho Writer transforms this process by automating document

                                                                                                              • Create / Update Rule in TeamInbox when record is updated in ZohoCRM using flow?

                                                                                                                I'm currently evaluating options and trying to work out if the possible scenario is possible; If a record in ZohoCRM is updated, take 2 of the fields from that - lets call them 'OrderRef' and 'OrderTo'. Using flow, if a record is added or updated, add

                                                                                                              • Plans to allow more columns of monitoring, and monitoring not only your own channels?

                                                                                                                Are their any plans to allow more columns of monitoring, and monitoring not only your own channels? Here's why - I'm sure I'm not alone in that we sell other brands products, so not only am I interested in my own brand social channels, but also the social

                                                                                                              • Unwrapping the best practices for the Zoho Desk mobile app: Part 1

                                                                                                                In focus: Empowering the field and frontline customer support representatives Imagine having to carry your computer everywhere to respond to customers, handle escalations, and update your process. This series presents you with efficient tips to handle

                                                                                                              • dealing with post dated cheques

                                                                                                                Hi, can you help me please the best way to deal with this We sell an item of three months duration that is paid for with post dated cheques in monthly stages example - item is sold £3000 Cheque 1 is for £1000 due at time of sale (say Sept) cheque 2 is dated 25th of next month (Oct) cheque 3 is dated 25th of next month +1 (Nov) Now, with invoice number one it's simple - i send a standard invoice as usual But with the other two here's what i want zoho to do next month i want it to send an invoice on

                                                                                                              • Is there a way to sell in a practical method multiple subscriptions of the same product? i.e. domain names

                                                                                                                In evaluating Zoho Billing, a hurdle to adopting it is that Zoho Billing does not seem designed to support businesses that sell multiple subscriptions of the same product. In our case, we need to sell and manage several domain names per client. Am I right

                                                                                                              • Paid Support Plans with Automated Billing

                                                                                                                We (like many others, I'm sure) are designing or have paid support plans. Our design involves a given number of support hours in each plan. Here are my questions: 1) Are there any plans to add time-based plans in the Zoho Desk Support Plans feature? The

                                                                                                              • Bug Report: "Name A-Z" sorting fails when Note titles start with an Emoji

                                                                                                                Hello, I recently migrated from Evernote (~2600 notes across 23 notebooks). I use emojis at the start of my note titles for visual organization. The Issue: When I set the view to Sort by: Name (A to Z), the sorting logic breaks for any note starting with

                                                                                                              • Copy & Paste not working

                                                                                                                I could create and save 10 new documents but when I go to copy and paste content (just text) into them, only 1 of 10 would save the content. It would appear to save the content but when I go back into the documents, they are empty.

                                                                                                              • Next Page