Marketer's Space: Guide to SMS Compliance and 10DLC Registration.
Hello Marketers,
In our previous post, we explored the effectiveness and types of SMS campaigns. This week, Marketer's Space focuses on 10DLC registration: your key to compliant and impactful SMS campaigns.
SMS compliance
SMS compliance refers to following the regulations established by phone carriers and governments to ensure your SMS campaigns are run responsibly. These rules vary by country, but generally involve getting customer consent, having limitations on time and content, and providing opt-out options.
What is 10DLC?
One of the requirements of SMS compliance in the United States is using a 10-digit long code (10DLC) system. This system assigns businesses a dedicated 10-digit phone number specifically for sending SMS messages. Other countries, however, may have different regulations and standards for SMS compliance. For instance, India uses a Distributed Ledger Technology (DLT) platform for registration instead of 10DLC.
Benefits of registering your business for a 10DLC number
- By registering for a 10DLC number, businesses verify their legitimacy with mobile carriers, which helps to reduce spam and ensure messages come from reputable sources.
- It promotes transparency in SMS communications. Recipients can easily identify the sender's business based on the 10-digit phone number format. This builds trust and reduces the risk of users perceiving messages as suspicious.
- Mobile carriers are more likely to route messages from verified senders. Registered 10DLC numbers, therefore, often enjoy higher message deliverability rates compared to unregistered numbers.
Getting started with 10DLC on Zoho Campaigns
Selecting the right SMS partner is crucial for the success of your SMS campaigns. Zoho Campaigns simplifies the 10DLC registration process for marketers. Our built-in feature eliminates the need to register for a 10DLC on separate platforms, which simplifies the process and ensures you're compliant with SMS regulations in the US. You can register your brand for a 10DLC and create campaign templates—both of which are conveniently accessible in the settings menu.
Now let's see a use case of how 10DLC with Zoho Campaigns boosts bakery sales
Sarah, a marketer, uses a 10DLC and Zoho Campaigns to send SMS campaigns for her bakery, Happy Cakes. Here's how a 10DLC and Zoho Campaigns work together to elevate Sarah's marketing strategy:
- By registering with a 10DLC provider, Sarah ensures her bakery's 10 digit number appears on customer phones when sending SMS messages. This eliminates confusion and builds trust compared to generic sender IDs that might land in spam folders.
- A 10DLC also ensures Sarah's messages reach their intended audience, maximizing the impact of her marketing efforts.
This use case highlights the advantages a 10DLC offers for businesses seeking to elevate their SMS campaigns. As a marketer, consider how a 10DLC can enhance your campaigns and customer engagement. In our next post, we'll explore more advanced techniques in the SMS Campaigns feature. Stay tuned!
Regards,
Pearlin Nitika
User Education | Zoho Campaigns
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